Doroki Growth Marketing Manager

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    "description": "<p><span style=\"font-size: 14pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\"><span style=\"font-weight: bold\">JOB DESCRIPTION:</span>  <span style=\"font-weight: bold\">DOROKI </span></span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">GROWTH MARKETING MANAGER</span></span></p>\n<p> </p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Department: Growth </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Experience: 5-7 years in Growth marketing</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Location: Lagos, Nigeria</span></p>\n<p> </p>\n<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; font-weight: bold; text-decoration: underline\">ABOUT DOROKI</span></p>\n<p> </p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Doroki is a comprehensive business management platform that empowers retail SMEs. It provides integrated features that enable retail SMEs to manage their entire business including, but not limited to, sales/billing, inventory management, vendor management, customer relationship management. Doroki gives businesses deep operational insights, full visibility across processes, and data to drive smart decisions. With its intuitive interface and powerful capabilities, Doroki helps businesses streamline operations and boost efficiency.</span></p>\n<p> </p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">ABOUT THE ROLE</span></p>\n<p> </p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">We're looking for a dynamic Growth Marketing Manager to drive Doroki's user acquisition, engagement, and retention. You'll focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue. In this role, you'll need to understand medium-large business needs deeply, create targeted campaigns, and use data-driven strategies to expand the business network and market presence.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Your success will be measured by Doroki's user growth, engagement metrics, and market share expansion.</span></p>\n<p> </p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">KEY RESPONSIBILITIES</span></p>\n<p> </p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Campaign Strategy Development</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Customer Journey Mapping</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Analyze target audiences to craft compelling messages that align with their decision-making process.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Reporting</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Campaign Management</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Lead campaigns from planning to execution, optimizing budgets to meet business goals.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Data Analysis</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Use analytics tools to track performance and transform user behavior insights into actionable strategies.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Cross-Department Collaboration</span><span style=\"font-family: Arial, sans-serif; text-decoration: none\">: Work closely with sales teams to maximize lead conversion from marketing efforts.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Continuous Testing and Refinement</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness.</span></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">KEY COMPETENCIES</span></p>\n<p> </p>\n<ul>\n<li>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\"> Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Self-motivated professional who excels in fast-paced environments.</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">Self-motivated professional who excels in fast-paced environments.</span><br></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Strong analytical mindset with a proactive approach to problem-solving.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Proven track record of achieving measurable business results through marketing initiatives.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Deep understanding of medium-large business challenges and the payment processing landscape.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; text-decoration: none\">Basic knowledge of databases and SQL is a plus</span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">QUALIFICATIONS</span></p>\n<p> </p>\n<ul>\n<li>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Experience</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Technical Skills</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Proficiency in data analysis tools and marketing automation platforms.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Creative Problem-Solving</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Proven ability to develop innovative marketing solutions for customer engagement.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Project Management</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Strong organizational skills with the ability to handle multiple projects effectively.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Market Knowledge</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Deep understanding of merchant digital payments ecosystem and behavior.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-weight: bold; text-decoration: none\">Communication Skills</span><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; text-decoration: none\">: Excellence in written and verbal communication for marketing content and team collaboration.</span></span></li>\n<li><span style=\"font-size: 12pt\">Must have completed the mandatory NYSC<br></span></li>\n</ul>\n<br></li>\n</ul>\n<p><span style=\"color: #000000; font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none\"><em><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or </span>sexual orientation in our employment practices.</span></em></span></p>",
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