Product Marketing Manager

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    "datePosted": "2026-04-03",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Description</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Product Marketing Manager shall be responsible for identifying, positioning, messaging and coordinating go-to-market initiatives for products that drive growth and player engagement for the Digitain partner companies.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Product Marketing Manager shall ensure that technical product capabilities are accurately translated into business language and commercial value, enabling partner-facing teams to effectively communicate and present platform functionalities.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This position shall not encompass the execution of partner marketing campaigns, the technical configuration of CRM systems or BI-level analytical work.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify and analyze product gaps and growth opportunities for operators</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop and define the product positioning in line with business objectives and market requirements</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Present key product messaging and value proposition framework to operators</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Drive adoption of growth-enhancing features by developing use cases and value stories</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Introduce and coordinate the go-to-market process for products, features or services that contribute to operator growth</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop sales enablement and partner enablement materials</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support partner teams during product introduction</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support upsell and cross-sell initiatives</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">At least 3-5 years of work experience in Product Marketing, preferably in B2C or B2B iGaming or related digital industry</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience of developing and implementing go-to-market strategies</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytical thinking to identify gaps and opportunities in the market, competitors and partners</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong communication and presentation skills with the ability to present complex technical ideas in simple business language</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to translate product functionality into value proposition</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in working with cross-functional teams (Product, Sales, Marketing, Partner teams)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to understand and apply customer journey and user behavior in marketing strategies</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Keen attention to detail and ability to manage multiple projects simultaneously</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Written and verbal command of English and Russian</span></li>\n</ul>",
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