Content Marketing Lead

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    "location": {
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    "datePosted": "2026-05-20",
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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About AURA</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt\">Founded in 2017, AURA is a leading global safety and emergency response platform built around one clear goal: to create a world where everyone is always safe.</span></p>\n<p><span style=\"font-size: 10pt\">Our mission is to become the number one global emergency response platform for fast, inclusive, and accessible emergency response. We do this by connecting people to verified private security and medical responders through cutting-edge technology.</span></p>\n<p><span style=\"font-size: 10pt\">AURA is a B2B2C company, helping businesses embed nationwide emergency response into their products, giving their customers instant access to help when they need it most. At the same time, we enable response partners to increase responses, grow their networks, and build sustainable recurring revenue.</span></p>\n<p><span style=\"font-size: 10pt\">Through smart, easy-to-use technology and a trusted responder network, AURA is making emergency response faster, more accessible, and more reliable for everyone.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Your North Star</span></p>\n<p><span style=\"font-size: 10pt\">As the Content Marketing Lead at AURA, you will own AURA’s organic growth engine across website, SEO, email, and social media channels.</span></p>\n<p><span style=\"font-size: 10pt\">You will be responsible for building and executing a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation. This role combines strategic storytelling, demand generation, social media management, SEO, and content operations.</span></p>\n<p><span style=\"font-size: 10pt\">You’ll lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation — ensuring AURA consistently shows up as a trusted authority across all digital touchpoints.</span></p>\n<p><span style=\"font-size: 10pt\">This role is ideal for someone who sees content as more than just marketing collateral. You understand how to create content that performs, how to build scalable systems and workflows, and how to turn complex service and technology offerings into compelling narratives that convert.</span></p>\n<p><span style=\"font-size: 10pt\">You’ll work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Role Outcomes</span></p>\n<p><span style=\"font-size: 10pt\">Success in this role means:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">AURA’s website consistently generates qualified organic pipeline.</span></li>\n<li><span style=\"font-size: 10pt\">AURA builds a recognisable and credible brand presence across regions.</span></li>\n<li><span style=\"font-size: 10pt\">Content programs support both awareness and conversion objectives.</span></li>\n<li><span style=\"font-size: 10pt\">Sales and growth teams have a steady stream of high-performing content assets.</span></li>\n<li><span style=\"font-size: 10pt\">Content systems and workflows enable scalable, efficient, high-quality output.</span></li>\n<li><span style=\"font-size: 10pt\">AURA maintains a strong and consistent brand voice across all channels and regions.</span></li>\n<li><span style=\"font-size: 10pt\">Support employee advocacy initiatives.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Day in the Life of the Content Marketing Lead</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Content Strategy &amp; Narrative</span></p>\n<p><br><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.</span></li>\n<li><span style=\"font-size: 10pt\">Translate business priorities into clear content themes, campaigns, and editorial plans.</span></li>\n<li><span style=\"font-size: 10pt\">Build compelling narratives that simplify complex services and technology offerings.</span></li>\n<li><span style=\"font-size: 10pt\">Identify opportunities to differentiate AURA through thought leadership, storytelling, and market insights.</span></li>\n<li><span style=\"font-size: 10pt\">Maintain and evolve AURA’s tone of voice and messaging framework across all channels.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Organic Pipeline &amp; Demand Generation</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own AURA’s organic pipeline contribution strategy across website, SEO, email, and social channels.</span></li>\n<li><span style=\"font-size: 10pt\">Create and optimise high-intent content that supports inbound lead generation and conversion.</span></li>\n<li><span style=\"font-size: 10pt\">Partner with growth and performance marketing teams to align content with GTM campaigns and funnel objectives.</span></li>\n<li><span style=\"font-size: 10pt\">Develop content-led campaigns, landing pages, and conversion assets that generate measurable pipeline impact.</span></li>\n<li><span style=\"font-size: 10pt\">Continuously identify opportunities to improve traffic quality, engagement, conversion rates, and lead quality.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Social Media &amp; Community Management</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.</span></li>\n<li><span style=\"font-size: 10pt\">Build and maintain monthly social and content calendars aligned to campaign and business priorities.</span></li>\n<li><span style=\"font-size: 10pt\">Write, schedule, publish, and optimise social content across channels.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with design to create engaging social creatives and campaign assets.</span></li>\n<li><span style=\"font-size: 10pt\">Monitor trends, platform updates, and audience behaviour to evolve social strategy and maximise engagement.</span></li>\n<li><span style=\"font-size: 10pt\">Engage with online communities and support brand amplification across channels.</span></li>\n<li><span style=\"font-size: 10pt\">Support employee advocacy initiatives. </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Content Creation &amp; Distribution</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Produce and oversee high-quality content across multiple formats, including:</span>\n<ul>\n<li><span style=\"font-size: 10pt\">Website and landing page copy</span></li>\n<li><span style=\"font-size: 10pt\">SEO content and blogs</span></li>\n<li><span style=\"font-size: 10pt\">Thought leadership</span></li>\n<li><span style=\"font-size: 10pt\">Case studies</span></li>\n<li><span style=\"font-size: 10pt\">Email campaigns and newsletters</span></li>\n<li><span style=\"font-size: 10pt\">Organic social media content</span></li>\n<li><span style=\"font-size: 10pt\">Campaign assets and enablement materials</span></li>\n<li><span style=\"font-size: 10pt\">Video and webinar support content</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 10pt\">Repurpose campaigns, webinars, customer stories, and internal insights into scalable multi-channel content.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure content balances strong brand storytelling with measurable business impact.</span></li>\n<li><span style=\"font-size: 10pt\">Maintain high editorial standards and a consistent brand voice across all outputs.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">SEO &amp; Performance Optimisation</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Drive SEO strategy and implementation across all relevant content.</span></li>\n<li><span style=\"font-size: 10pt\">Conduct keyword research focused on high-intent, commercial opportunities.</span></li>\n<li><span style=\"font-size: 10pt\">Optimise existing content to improve rankings, traffic quality, and conversion performance.</span></li>\n<li><span style=\"font-size: 10pt\">Monitor search performance and identify opportunities for organic growth across regions.</span></li>\n<li><span style=\"font-size: 10pt\">Stay up to date with SEO trends, algorithm updates, and content best practices.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Content Operations &amp; Systems</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Build and improve scalable content workflows, systems, and templates.</span></li>\n<li><span style=\"font-size: 10pt\">Use AI tools and automation to improve content production, distribution, reporting, and localisation efficiency.</span></li>\n<li><span style=\"font-size: 10pt\">Manage multiple projects and deadlines simultaneously while maintaining quality standards.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with internal stakeholders where required.</span></li>\n<li><span style=\"font-size: 10pt\">Maintain and evolve global and regional content style guides.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We’re Looking For</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">6- 8+ years’ experience in B2B content marketing, growth marketing, or organic marketing roles.</span></li>\n<li><span style=\"font-size: 10pt\">Proven experience building content programs that drive measurable pipeline and demand generation outcomes.</span></li>\n<li><span style=\"font-size: 10pt\">Strong B2B writing and storytelling skills, with the ability to simplify complex topics.</span></li>\n<li><span style=\"font-size: 10pt\">Experience managing organic social media channels end-to-end.</span></li>\n<li><span style=\"font-size: 10pt\">Strong understanding of SEO, website optimisation, and conversion-focused content strategy.</span></li>\n<li><span style=\"font-size: 10pt\">Comfortable managing newsletters, landing pages, social campaigns, and content distribution.</span></li>\n<li><span style=\"font-size: 10pt\">Highly organised with strong project management and stakeholder management skills.</span></li>\n<li><span style=\"font-size: 10pt\">Experience working cross-functionally with growth, sales, product, and design teams.</span></li>\n<li><span style=\"font-size: 10pt\">Familiarity with CMS platforms (e.g. Webflow), analytics tools, SEO tools, and AI-powered content workflows.</span></li>\n<li><span style=\"font-size: 10pt\">Comfortable using tools such as Zoho, GA4, SEMrush, Canva, Figma, or similar.</span></li>\n<li><span style=\"font-size: 10pt\">Basic design capability or strong visual/content collaboration skills are advantageous.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">How to Be Successful at AURA</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">You think strategically but execute practically.</span></li>\n<li><span style=\"font-size: 10pt\">You are deeply outcome-driven and understand how content contributes to pipeline and business growth.</span></li>\n<li><span style=\"font-size: 10pt\">You care about both creativity and systems.</span></li>\n<li><span style=\"font-size: 10pt\">You move quickly while maintaining quality and consistency.</span></li>\n<li><span style=\"font-size: 10pt\">You are curious, proactive, and continuously testing new ideas and approaches.</span></li>\n<li><span style=\"font-size: 10pt\">You communicate clearly and collaborate effectively across teams.</span></li>\n<li><span style=\"font-size: 10pt\">You take ownership and thrive in a fast-moving environment.</span></li>\n</ul>",
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