Digital Marketing Specialist

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    "description": "<p><span style=\"font-size: 18pt\">Digital Marketing Specialist</span></p>\n<p> </p>\n<p><br></p>\n<p>Kneat enables regulated organizations to move from paper-based validation to intelligent, digitized, paperless solutions. And we do it through the ongoing development of a powerful, purpose-built software platform. In 2014, after eight years of intensive development, we launched <span style=\"font-weight: bold\">Kneat Gx</span> — the world’s most advanced validation software — to help revolutionize the speed, precision, transparency, and intelligence of validation in the Life Sciences sector. Kneat Gx is now used by some of the world’s leading Life Sciences companies.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What we’re looking for</span></p>\n<p>As we enhance our global expansion efforts and go-to-market strategy, we are looking for a skilled, driven, and innovative Digital Marketing Specialist to join our Marketing team. <span style=\"font-weight: bold\">Paid search is the core of this role. You will own Google Ads and Microsoft Advertising strategy and execution across North America, the EU, and LATAM, and you will support LinkedIn Ads, organic social, email, and ABM as part of a coordinated, multi-channel demand generation engine.</span></p>\n<p> </p>\n<p>This role suits someone who is analytically sharp, proactive in testing, and confident presenting performance insights and recommendations to internal stakeholders.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Position summary</span></p>\n<p>The <span style=\"font-weight: bold\">Digital Marketing Specialist</span> will be the primary owner of Kneat's paid search program, responsible for strategy, execution, and continuous optimization. You will work across Google Ads and Microsoft Advertising as the core focus, with supporting responsibilities across LinkedIn Ads, organic social, email marketing, and ABM campaign execution via 6sense.</p>\n<p>This role begins with a core focus on paid search, with the expectation that ownership of additional campaigns and programs will grow as the paid search program matures.</p>\n<p>This is an executional and analytical role with real strategic ownership. You will work closely with the broader Marketing team to ensure campaigns are effectively launched, optimized, and measured against pipeline and revenue goals.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Areas of responsibility</span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Primary: Paid Search (Google Ads, Microsoft Advertising)</span></p>\n<p><br><br></p>\n<ul>\n<li>Own end-to-end PPC strategy and execution across Google Ads and Microsoft Advertising, including search, display, and demand gen campaigns</li>\n<li>Manage campaign setup, budget allocation, bid strategy, and ongoing performance optimization</li>\n<li>Conduct keyword research and competitive analysis to inform targeting and bidding decisions</li>\n<li>Develop and refine ad copy and landing page strategies to improve quality scores, conversion rates, and ROI</li>\n<li>Identify and implement A/B testing opportunities to reduce cost-per-acquisition and improve lead quality</li>\n<li>Analyze performance data using Posthog, Hubspot, Google Ads, Microsoft Ads, and reporting dashboards, and communicate insights and recommendations to stakeholders regularly</li>\n<li>Monitor spend pacing and ensure campaigns deliver against agreed KPIs</li>\n<li>Measure and articulate the contribution of paid search to the overall Kneat marketing mix</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Supporting: LinkedIn Ads</span></p>\n<p><br><br></p>\n<ul>\n<li>Develop and manage LinkedIn Ads campaigns targeting key decision-makers and industry professionals in Life Sciences</li>\n<li>Optimize ad creatives, audience targeting, and campaign structure to improve lead quality and pipeline engagement</li>\n<li>Track results and adjust strategies in response to performance data</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Supporting: Organic Social Media</span></p>\n<ul>\n<li>Build, schedule, and publish organic content on LinkedIn using content provided by Kneat's Content team</li>\n<li>Monitor engagement metrics and recommend adjustments to improve reach and performance</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Supporting: Email Marketing and Automation</span></p>\n<ul>\n<li>Build and schedule email campaigns in HubSpot to generate, nurture, and advance leads through the pipeline</li>\n<li>Manage email workflows, list segmentation, and performance tracking</li>\n<li>Analyze open rates, click-through rates, and lead conversions, and act on findings to drive continuous improvement</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Supporting: ABM Campaign Execution</span></p>\n<ul>\n<li>Support targeted ABM campaigns using the 6sense and LinkedIn platforms, assisting with audience segmentation and performance tracking</li>\n<li>Assist in creating personalized ad creative variations and targeted messaging for defined account segments</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Minimum qualifications</span></p>\n<p> </p>\n<ul>\n<li>Strong understanding of digital marketing principles and how paid search, paid social, organic social, email, and ABM work together to drive pipeline and revenue</li>\n<li>Four or more years of proven PPC experience with a focus on demand generation</li>\n<li>Demonstrated track record managing and optimizing Google Ads and Microsoft Advertising campaigns, including keyword research, ad copy development, and bid strategy</li>\n<li>Deep understanding of PPC fundamentals: keyword strategy, bidding, quality scores, and conversion tracking</li>\n<li>Proficiency with PPC and analytics platforms (Google Ads, Microsoft Ads, Posthog, Google Search Console)</li>\n<li>Experience managing paid search campaigns across multiple regions or markets, with an understanding of how audience behavior, language, and platform dynamics vary by geography</li>\n<li>Working knowledge of SEO principles and how organic search strategy complements and informs paid search campaigns</li>\n<li>Proven results managing LinkedIn Ads for B2B audience targeting</li>\n<li>Proficiency with HubSpot or a comparable marketing automation platform</li>\n<li>Strong understanding of B2B marketing, lead generation, and sales funnel optimization</li>\n<li>Strong analytical skills with the ability to interpret data and act on performance insights</li>\n<li>Experience with A/B testing methodologies and conversion rate optimization</li>\n<li>Strong marketing copywriting skills</li>\n<li>Experience using project management tools such as Asana, Trello, or Monday</li>\n<li>Ability to manage multiple projects efficiently in a fast-paced environment</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Nice to haves</span></p>\n<p><br><br></p>\n<ul>\n<li>Experience in Life Sciences, SaaS, or regulated industries</li>\n<li>Knowledge of 6sense or similar ABM platforms</li>\n<li>Familiarity with multi-channel attribution and CRO methodology</li>\n<li>Understanding of lead scoring and nurturing strategies to improve MQL-to-SQL conversion</li>\n<li>Awareness of Answer Engine Optimization (AEO) and how large language models (LLMs) are reshaping search visibility and paid search strategy</li>\n</ul>\n<p> </p>\n<p> </p>\n<p><span style=\"font-weight: bold\">What we offer you</span></p>\n<p>At Kneat, we truly value ideas and collaboration, so we’ve created an environment that builds, protects, and celebrates teamwork. Our strong culture is central to our continued success.</p>\n<p>We offer programs and rewards that one would expect from a highly successful and growing technology company, including:</p>\n<ul>\n<li>A fantastic culture, team, and energy</li>\n<li>Competitive compensation</li>\n<li>Comprehensive benefits package</li>\n<li>Flexible work arrangements</li>\n<li>Training and professional development</li>\n</ul>\n<p><em>Kneat is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to Equal Employment Opportunity (EEO) regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.</em></p>\n<p><em>Reasonable accommodations may be made to enable qualified individuals with disabilities or special needs to perform these essential functions. If you have a disability or special need that requires accommodation to complete this application form, please contact us at +353 (0)612 038 26 (Ext 2004) or email us at </em><span><a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"noopener noreferrer\"><em>[email protected]</em></a></span><em> for assistance.</em></p>",
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