Sr. Product Marketing Manager

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  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "Tustin, CA",
    "city": "Tustin",
    "region": "CA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
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{
  "lists": [
    {
      "text": "What you will do at VeSync:",
      "content": "<p><strong>Product Positioning and Competitive Narrative</strong></p>\n<ul type=\"disc\">\n<li>Define and maintain crisp positioning: who this is for, what it solves, why it’s different, why it’s credible, and where its boundaries are.</li>\n<li>Build a competitive narrative grounded in mechanism clarity, real user signals, and evidence—not inflated claims.</li>\n<li>Set clear expectation framing to avoid over-promising and reduce confusion downstream.</li>\n\n<div><strong>Messaging Spine and Proof System</strong></div>\n<ul type=\"disc\">\n<li>Develop the core messaging architecture: value proposition, message hierarchy, preferred terminology (and language guardrails), and competitive comparison framework.</li>\n<li>Build a proof structure for key messages, including mechanism explanations, supporting validation logic, in-product evidence touchpoints, and objection handling (accuracy, privacy, credibility, comparisons).</li>\n<li>Create reusable narrative modules and guardrails that GTM, content, and product teams can execute against consistently.</li>\n\n<p><strong>In-Product Narrative Consistency and Explainability</strong></p>\n<ul type=\"disc\">\n<li>Partner closely with Product and UX to translate positioning into clear, consistent product experiences across onboarding and critical user moments.</li>\n<li>Own the “why this happened” layer—especially when signals fluctuate, confidence varies, or user behavior does not produce immediate visible change.</li>\n<li>Ensure users recognize, within weeks, that the product experience matches the story that brought them in.</li>\n\n<p><strong>GTM Collaboration and Segmentation</strong></p>\n<ul type=\"disc\">\n<li>Co-build segmentation and personas with GTM/Growth by combining product usage patterns, behavioral triggers, and market insights into actionable user tiers.</li>\n<li>Develop message-to-market mapping: which narratives and proof points to use for which segments, stages, and channels—while GTM owns campaign execution and performance.</li>\n<li>Provide content teams with narrative foundations (what to say, why it’s credible, how to stay consistent) while they own format, cadence, and distribution.</li>\n\n<p><strong>Cross-Functional Alignment with Research, Data, and Product</strong></p>\n<ul type=\"disc\">\n<li>Work closely with Research and Data teams to translate rigor into accessible consumer language—accurate, clear, and responsible.</li>\n<li>Partner on explainability standards: when to surface confidence indicators, how to handle variability, and what thresholds determine whether to communicate or hold back.</li>\n<li>Set and maintain clear boundaries on what we can and cannot say as the product evolves.</li>\n\n<p><strong>Measures of Success (12–18 Months)</strong></p>\n<ul type=\"disc\">\n<li>A positioning and messaging system consistently used across product, growth, and content—reflected in improved message clarity, stronger trust signals, and fewer confusion-driven support tickets.</li>\n<li>Reusable system assets in place: positioning one-pager, messaging spine + lexicon, proof structure, in-product narrative standards, objection toolkit, and segmentation + message mapping co-built with GTM.</li>\n<li>Strong alignment between external messaging and in-product experience, visible in activation quality, retention patterns, and user feedback indicating the product “makes sense.”</li>\n<li>Effective collaboration rhythm with Product, Research, Data, GTM, and Content—clear decision rights and fast iteration without narrative drift.</li>\n</ul></ul></ul></ul></ul></ul>"
    },
    {
      "text": "What you bring to the role:",
      "content": "<div>\n<ul type=\"disc\">\n<li>8+ years in product marketing, positioning, or lifecycle messaging, ideally within wearables, digital health, performance, fitness, recovery, mental wellbeing, or high-engagement subscription products.</li>\n<li>Proven track record translating complex or technically nuanced products into clear, credible consumer narratives.</li>\n<li>Experience building messaging systems and structured proof frameworks—not just campaign briefs or one-off positioning decks.</li>\n\n</ul></div>"
    },
    {
      "text": "Location:",
      "content": "<div>\n\n<li style=\"list-style-type: revert;\">This is an on-site, office-based role in Tustin, CA.</li>\n\n</div>"
    },
    {
      "text": "Salary:",
      "content": "\n<li>Starting at $160K</li>\n"
    },
    {
      "text": "Perks and Benefits:",
      "content": "<div>\n\n<li style=\"list-style-type: revert;\">100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!</li>\n<li style=\"list-style-type: revert;\">401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting</li>\n<li style=\"list-style-type: revert;\">Generous PTO policy + paid holidays</li>\n<li style=\"list-style-type: revert;\">Life Insurance</li>\n<li style=\"list-style-type: revert;\">Voluntary Life Insurance</li>\n<li style=\"list-style-type: revert;\">Disability Insurance</li>\n<li style=\"list-style-type: revert;\">Critical Illness Coverage</li>\n<li style=\"list-style-type: revert;\">Accident Insurance</li>\n<li style=\"list-style-type: revert;\">Healthcare FSA</li>\n<li style=\"list-style-type: revert;\">Dependent Care FSA</li>\n<li style=\"list-style-type: revert;\">Travel Assistance Program</li>\n<li style=\"list-style-type: revert;\">Employee Assistance Program (EAP)</li>\n<li style=\"list-style-type: revert;\">Fully stocked kitchen</li>\n\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1774978836645,
  "updatedAt": null,
  "categories": {
    "team": "Product Marketing",
    "location": "Tustin, CA",
    "commitment": "Full Time",
    "department": "MKT - Product Marketing",
    "allLocations": [
      "Tustin, CA"
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