Email Marketing Manager (m/f/d) in Austin, TX or Remote US

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{
  "id": "2628928",
  "name": "Email Marketing Manager (m/f/d) in Austin, TX or Remote US",
  "office": "Austin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-08T14:53:42+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "KNIME Inc.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Mission",
      "value": "<p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:300;font-style:normal;text-decoration:none;\">Own and scale our global Email Marketing strategy across the full customer lifecycle. This role will drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization.</span></p>"
    },
    {
      "name": "Role Overview",
      "value": "<span style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\">As Email Marketing Manager you will collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused. You will be held accountable to Email (as a channel) success metrics aligned to pipeline and revenue contribution (not just opens and clicks). The ideal candidate combines strong executional rigor with strategic thinking- someone who understands how email supports pipeline, revenue, and customer retention in a B2B buying journey.</span>"
    },
    {
      "name": "Responsibilities",
      "value": "<ul><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Occasionally write email copy- especially for monthly newsletters, and review and optimize email content provided by campaign managers.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Align with Product and Product Marketing to incorporate launches, feature adoption, and product education into lifecycle communications</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.).</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Maintain campaign calendars and ensure timely execution aligned with broader integrated campaigns.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Partner with regional teams to determine when to centralize versus localize messaging based on market maturity and performance.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Analyze performance trends and provide monthly reporting with clear, actionable insights.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Partner with Marketing Ops and Data teams to ensure tracking accuracy and attribution alignment.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Provide segmentation and messaging recommendations to ABM and Campaign Managers, Partner Marketing, Creative and Content teams to improve efficiency.</p></li></ul>"
    },
    {
      "name": "Requirements",
      "value": "<ul><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.).</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Experience building nurture programs that contribute to measurable pipeline growth.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Analytical mindset with the ability to translate performance data into actionable optimizations.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Familiarity with email deliverability best practices and global compliance requirements.</p></li><li style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;\"><p>Highly organized with strong operational discipline and attention to detail.</p></li></ul>"
    },
    {
      "name": "What Success Looks Like",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">The implementation of automated nurture programs and behavioral triggers accelerates lifecycle progression and efficiently moves prospects through the marketing funnel.</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Email performance metrics show consistent improvement through rigorous A/B testing and the application of sophisticated audience segmentation.</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Strict adherence to data privacy regulations and email best practices ensures a high sender reputation and healthy global subscriber lists.</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Seamless collaboration with global and regional teams ensures that product launches and integrated marketing goals are met with targeted messaging.</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Non-Technical Role"
}