Product Marketing Specialist

Job Purpose: To define and manage the full product portfolio (mechanical & digital) across all market segments in Indonesia—General Trade, Modern Outlet, E-Commerce, Residential, and Commercial Projects—throughout the complete product lifecycle. The key success metric is a well-segmented and well accepted, non-overlapping product portfolio that enables profitable growth. Key Responsibilities: 1. Product Portfolio Strategy & Segment Alignment Define Indonesia-specific product strategy and segmentation for each channel (GT, MT, E-Commerce, Residential, Commercial). Ensure no product overlap or internal competition between channels. Propose additions, improvements, and rationalization (phasing out) to optimize the product range. Work closely with sales and targeted customers to validate market fit. 2. Product Lifecycle Management Manage the product lifecycle end-to-end: ideation, planning, launch, growth, maturity, and retirement. Maintain and update a 3-year roadmap covering all major product families. Lead product phase-in/phase-out processes with minimal business disruption. 3. Market & Consumer Insights (VOC) Conduct Voice of Customer (VOC), market visits, and surveys to understand consumer pain points and needs. Benchmark competition and identify gaps or opportunities for product development. Translate insights into clear product requirements and value propositions. 4. Go-to-Market & Product Launches Define and execute GTM strategies including positioning, messaging, pricing, and channel readiness. Support launch kits, POS materials, and sales tools development. Track post-launch performance and recommend optimization actions. 5. Cross-Functional Collaboration Act as the main link between Indonesia market and internal functions (engineering, supply chain, sales, marketing). Translate market needs into technical requirements with R&D or regional PM team. Align timelines, inventory planning, and readiness with operations and sales. 6. Product Information Management (PIM) Own all product data and content: SKUs, specs, pricing, images, packaging info, etc. Maintain and upload data in systems used by sales, marketing, and online platforms. Train internal teams on product information usage and updates. 7. Competitive & Market Intelligence Track competitors’ product launches, pricing, and strategies in Indonesia. Provide periodic reports to guide product portfolio decisions. Ensure ASSA ABLOY products remain differentiated and competitive in each segment. 8. KPI Management & Reporting Key KPI: Product portfolio segmentation is clear, channel-specific, and not conflicting . Monitor product performance by revenue, margin, and market share. Provide dashboards, insights, and improvement plans regularly to the GM and sales team. Qualifications & Experience: Bachelor’s degree in Marketing, Business, or Engineering; MBA is a plus. 5+ years in product marketing or management within building materials, FMCG, or smart/digital solutions. Experience with both traditional (mechanical) and smart (IoT) products preferred. Familiarity with Indonesian market structure (GT, MT, e-commerce, project-based selling). Skills & Attributes: Strong strategic and analytical thinking. Excellent communication and stakeholder management. Proactive, structured, and able to manage multiple projects. Fluent in Bahasa Indonesia and English (oral & written). Willing to travel domestically for market visits and product evaluations. We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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