Performance Marketing Manager

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    "description": "<p><span style=\"color: #1e5aa8; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">Who We Are</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Construct Digital is a growth-focused digital consultancy working with ambitious organisations across Southeast Asia, including IMDA, NUS, Prudential, and J.P. Morgan. </span><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">We help clients turn data, creativity, and technology into outcomes that actually matter. We're builders by nature — strategists, creatives, technologists, tinkerers — and we expect people to take responsibility for the quality and impact of their work.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">We help people go beyond one skill to become multidimensional, AI-enabled marketers. You'll master the big picture of marketing, deepen a chosen speciality with practical AI tools, and grow through real client work, structured learning pathways, and clear career progression. We back this with competitive rewards, flexible working, and a culture of respect and trust. </span><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Our Marketing team is at the heart of every campaign we run — from inception through to delivering on promised KPIs. As a Performance Marketing Manager, you will own the strategy and outcomes across paid media campaigns, working across channels to drive measurable results for our clients.</span></p>\n<p><br></p>\n<p><span style=\"color: #1e5aa8; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">We are looking for a Performance Marketing Manager to own and drive performance outcomes across our core digital marketing services. This is an account-level leadership role: you will be responsible for campaign strategy, execution quality, commercial performance, and client relationships on your assigned accounts. </span><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">You will be accountable for KPI delivery — ROAS, CPA, CPL, and conversion targets — not just campaign execution. This role suits someone who thinks commercially, builds client confidence, and continuously improves how campaigns perform.</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Services Scope</span></p>\n<p><span style=\"color: rgb(30, 90, 168); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Mandatory</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Digital Media — Paid Search, Social, Programmatic</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Web Analytics &amp; Performance Reporting</span></li>\n</ul>\n<p><span style=\"color: rgb(30, 90, 168); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Advantageous</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Traditional Media</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">SEO</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Social Media Management</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Marketing Automation</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Channel Expertise</span></p>\n<p><span style=\"color: rgb(30, 90, 168); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Mandatory — hands-on experience required</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Google Search</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Google Display</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">LinkedIn</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Facebook / Instagram</span></li>\n</ul>\n<p><span style=\"color: rgb(30, 90, 168); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Advantageous</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">YouTube</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">TikTok</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Programmatic</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">DOOH</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">China Digital Media Ecosystem</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1e5aa8; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">Responsibilities</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Reporting to the Marketing Director, you will own the following:</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Performance &amp; Campaign Ownership</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Own KPI delivery across assigned accounts — ROAS, CPA, CPL, conversion volume, and efficiency targets</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Lead campaign strategy: define channel mix, budget allocation, audience targeting, and optimisation approach</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Set up, manage, and continuously optimise campaigns across Google, Meta, LinkedIn, and other active channels</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Drive A/B testing and experimentation across creatives, landing pages, audiences, and bid strategies</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Identify performance gaps and lead corrective action — proactively, not reactively</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Client Leadership</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Lead performance reviews and strategic conversations with clients on assigned accounts</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Translate campaign data into clear commercial insights that clients can act on</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Build and maintain strong client relationships through consistent, transparent communication</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with Account Managers to manage client expectations and escalate where needed</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Reporting &amp; Analytics</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Build and maintain campaign dashboards and performance reports</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Provide structured weekly and monthly performance updates with clear recommendations</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Use web analytics (GA4 or equivalent) to connect media performance to business outcomes</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Proposals &amp; Planning</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Lead proposal development for new and existing clients, including:</span></li>\n</ul>\n<ul>\n<li><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 10pt\">Campaign plan and strategy deck (PPT)</span></li>\n<li><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 10pt\">Media plan and budget estimations (Excel)</span></li>\n<li><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 10pt\">Keyword research and audience planning</span></li>\n<li><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 10pt\">Channel specifications and creative briefs for internal teams</span></li>\n<li><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 10pt\">Time, costing, and invoice estimates</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1e5aa8; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">Requirements</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Essential</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Degree or Diploma in Marketing, Technology, or a relevant field</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Minimum 5 years of hands-on experience in performance marketing — Google Ads, Meta Ads, and LinkedIn Ads at a minimum</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated track record of improving paid channel KPIs: ROAS, CPA, CPL, or conversion rate</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Experience managing media budgets and owning efficiency targets directly</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical skills — comfortable building and interpreting performance reports in Excel and GA4 or equivalent</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Proficient in structuring and presenting performance insights to clients</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Strong written and verbal communication skills, with the ability to distil complex data into clear recommendations</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Advantageous</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Experience in Traditional Media, SEO, or Marketing Automation</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with programmatic platforms or China digital media ecosystems</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Experience with testing and experimentation frameworks</span></li>\n</ul>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Who You Are</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Goal-minded and results-oriented — you measure success by outcomes, not outputs</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">An ownership mindset: you take responsibility for the quality and impact of your work</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">You measure the value of your work by its impact on client outcomes, not by hours spent or tasks completed</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">A clear thinker who communicates with confidence and precision</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Committed to continuous improvement — in your own craft and in how the team works</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Respectful, collaborative, and genuinely good to work with</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Curious about AI and how it can sharpen your work</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt\">Our hiring process is designed to find people who are a genuine fit — not interview performers. Expect honest conversations, practical assessments, and questions about how you actually work.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #1e5aa8; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">Why Join Construct</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">At Construct Digital, we've built the systems and workflows so you spend your time on the work that actually moves the needle: analysing outcomes, shaping strategy, and advising clients. </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Higher-Value Work</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You'll spend less time on repetitive execution and more time on the work that builds commercial judgment: understanding why campaigns succeed, where budgets should shift, and how to turn performance data into decisions clients act on. We've invested in AI-enabled workflows specifically so our people don't carry that load manually.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Future-Ready Growth</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You'll develop capabilities that compound: strategic thinking, commercial awareness, and systems-level problem-solving. This isn't a role where you deepen one channel in isolation — you'll see the full picture of how media, analytics, and client outcomes connect. The skills you build here matter long after this role.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Real Ownership &amp; Impact</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You'll own accounts, not tasks. When you improve how something works: a reporting framework, a testing approach, a client conversation; that becomes part of how the team operates. Growth at Construct is tied to contribution and capability, not tenure or title.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">High Standards Through Leverage</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We are serious about sustainable pace. We plan projects realistically, build frameworks so people aren't reinventing the wheel, and treat consistent overwork as a process problem — not a personal one. Ambitious work and a sustainable pace are not in conflict here; they're the point.</span></p>\n<p><br><br></p>\n<p><em><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">If you enjoy solving meaningful problems, improving how things work, and building expertise that compounds — you will thrive here.</span></em></p>\n<p><br><br></p>\n<p><span style=\"color: #555555; font-family: Arial,sans-serif; font-size: 12pt; font-style: italic; font-weight: bold\">Construct Digital  -  The Agency for Modern Marketers</span></p>",
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