SEO Manager

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    "datePosted": "2026-04-07",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Role Overview</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The SEO Manager is responsible for driving <span style=\"font-weight: bold\">search-led strategy and execution</span> across content, technical SEO, and performance optimization.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This role supports <span style=\"font-weight: bold\">Omnichannel Search initiatives</span>, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are <span style=\"font-weight: bold\">data-led, scalable, and aligned with business objectives</span>.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Core Responsibilities</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">1. Search &amp; Keyword Strategy</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct <span style=\"font-weight: bold\">keyword research and clustering</span> across Google and relevant platforms (YouTube, TikTok, etc.)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Translate search data into <span style=\"font-weight: bold\">content opportunities and topic territories</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support <span style=\"font-weight: bold\">Category Assessments (OCCA)</span> and search demand sizing</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">2. Content &amp; On-Page Optimization</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop <span style=\"font-weight: bold\">search-led content recommendations</span> (structure, intent alignment, internal linking)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Optimize <span style=\"font-weight: bold\">existing content</span> for rankings, visibility, and engagement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with Editorial and Strategy teams to ensure <span style=\"font-weight: bold\">SEO integration into content planning</span></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">3. Technical SEO &amp; Website Performance</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct <span style=\"font-weight: bold\">technical audits</span> (crawlability, indexation, site performance, Core Web Vitals)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify and prioritize <span style=\"font-weight: bold\">fixes with developers</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure site is <span style=\"font-weight: bold\">search-engine friendly and scalable</span></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">4. Performance Tracking &amp; Insights</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitor <span style=\"font-weight: bold\">keyword rankings, organic traffic, and visibility metrics</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Translate data into <span style=\"font-weight: bold\">clear insights and actionable recommendations</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support reporting for <span style=\"font-weight: bold\">monthly performance and strategic reviews</span></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">5. AI Search &amp; Emerging Search Support</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support <span style=\"font-weight: bold\">AI Visibility Audits</span> (prompt mapping, data validation, insight generation)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify opportunities to improve:</span>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Visibility</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Citation</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Narrative positioning in LLMs</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Contribute to <span style=\"font-weight: bold\">future-facing search strategies</span></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Requirements</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">3–5+ years experience in SEO (agency or in-house)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong experience in:</span>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Keyword research &amp; clustering</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">On-page optimization</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Technical SEO audits</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiar with tools:</span>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Google Search Console</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Screaming Frog</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">SEMrush / Ahrefs</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to translate data into <span style=\"font-weight: bold\">strategic recommendations (not just outputs)</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfortable working in <span style=\"font-weight: bold\">cross-functional teams (Editorial, Strategy, Tech)</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong communication and ability to <span style=\"font-weight: bold\">present insights clearly</span></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">What We Are Looking For</span> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter. </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This is not a role for someone who delivers outputs and moves on. </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">It is for someone who stays curious about what search is becoming — and helps clients get ahead of it. </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br></span></p>",
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