Digital Media Buyer - Paid Search & Social

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    "id": "18",
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      "state": "Louisiana"
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    "jobOpeningName": "Digital Media Buyer - Paid Search & Social",
    "departmentLabel": "Creative",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "baton rouge",
      "state": "Louisiana",
      "postalCode": "70806",
      "addressCountry": "United States"
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    "datePosted": "2023-02-13",
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    "description": "<p>SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aims to engage customers, promote products/services, and accomplish client goals by utilizing digital marketing platforms including email, social media, websites, PPC, and more. In addition to strategizing and developing digital marketing campaigns, the Paid Social and Search Specialist reviews messaging performance and analyzes content consistently to improve results.<br><br>As part of a full-service marketing agency, the Paid Social and Search Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. Continuing education is also key to the position to stay on top of digital marketing trends, industry changes, marketing and advertising tools, and more for SASSO and our clients.<br></p>\n<p><span style=\"font-size: 15px\"> </span></p>\n<p><span style=\"font-weight: bold\"><em><span style=\"color: #1cab7f; font-size: 15px\">Employment includes:</span></em></span></p>\n<p><span style=\"font-size: 15px\">• <em>Competitive salary</em></span></p>\n<p><em><span style=\"font-size: 15px\">• Paid Holidays</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Paid vacation </span></em></p>\n<p><em><span style=\"font-size: 15px\">• Sick days</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Flexible schedule </span></em></p>\n<p><em><span style=\"font-size: 15px\">• Remote work/hybrid opportunities</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Continuing education<span>  </span></span></em></p>\n<p><em><span style=\"font-size: 15px\">• Team building events</span></em></p>\n<p><span style=\"font-size: 15px\">• </span><em><span>Annual retreat</span></em><br></p>\n<p><em><span style=\"font-size: 15px\">• Flexible lunch schedule</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Casual dress code</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Room for growth within the agency services</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Amazing work environment</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Generous Healthcare Benefits including 80% monthly premium covered by SASSO </span></em></p>\n<p><em><span style=\"font-size: 15px\">• SASSO 100% covers monthly premium for Dental &amp; Vision</span></em></p>\n<p><em><span style=\"font-size: 15px\">• SASSO provides $50k Life AD&amp;D at no charge to employee</span></em></p>\n<p><em><span style=\"font-size: 15px\">• Additional optional benefits</span></em></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><em><span style=\"color: #1cab7f; font-size: 15px\">Requirements:</span></em></span></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>2+ years of paid social media (strategy planning, execution, client management)</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>2+ years of social media planning, buying, executing, measuring, optimizing, and reporting</span></em></p>\n<p><span style=\"color: #333333\"><em><span style=\"font-family: Lato, sans-serif\"><span style=\"font-size: 15px\">• </span>In-depth knowledge of social, search, mobile, and digital media technologies</span></em></span></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Strong understanding of B2B and B2C Marketing</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Experience managing digital media marketing budgets</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Strong communication &amp; presentation skills</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Strong passion for marketing and innovation</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Google Ads, Google Analytics, Tag Manager, Data Studio, and Campaign Manager</span></em></p>\n<p><em><span><span style=\"font-size: 15px\">• </span>Social Media platform understanding</span></em></p>\n<p><em><span>• Strong strategic, analytical, creative, organizational, and personal skills</span></em></p>\n<p><span style=\"color: #333333\"><em><span style=\"font-size: 15px\">• </span>Understanding of Google Data Studio is a plus</em></span></p>\n<p><em><span>• Commitment to working in a team-based environment</span></em></p>\n<p><em><span>• Ability to work under tight timelines while maintaining attention to detail</span></em></p>\n<p><em><span>• A positive and proactive attitude, with the ability to use initiative</span></em></p>\n<p><em><span>• Resilience to deal with problems and constructive criticism</span></em></p>\n<p><em><span>• Technologically savvy and up-to-date in all of the latest trends in your area of expertise</span></em></p>\n<p><em><span>• Ability to travel, if/when necessary</span></em></p>\n<p><em><span>• Ability to present and articulate work internally and in client pitches</span></em></p>\n<p><em><span>• Agency experience preferred</span></em></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"color: #1cab7f; font-size: 15px\">ROLE RESPONSIBILITIES</span></span> <span style=\"font-weight: bold\"><span style=\"color: #1cab7f; font-size: 15px\">(<em>Main Responsibilities):</em></span></span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Partner with cross-functional teams to define and quantity goals and execute paid social and search campaigns</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Lead social media and paid search reporting with relevant insights, implications, and optimization</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Serve our clients by creating a strong online presence and market share</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Optimize current operations, streamline processes and deliver target audience experiences to support client business strategies</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Identify and align existing and future social media channels and search opportunities</span></p>\n<p><span style=\"font-size: 15px\">• Review and analyze digital marketing campaign performance consistently, making recommendations and updates to improve results</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Present marketing strategies, project timelines and updates to internal and external stakeholders</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Identify marketing KPIs and create data requirements to deliver goals</span></p>\n<p><span><span style=\"font-size: 15px\">• </span>Use social media and search metrics to identify bottlenecks and suggest new solutions</span></p>\n<p><span style=\"color: #202124; font-family: Lato, sans-serif\"><span style=\"font-size: 15px\">• </span>Report to and partner with the Director of Digital Marketing</span></p>\n<p><span style=\"font-size: 15px\">• Help develop and implement organic and paid social media strategies for our brand and the brands of our clients</span></p>\n<p><span style=\"font-size: 15px\">• Assist with industry and consumer research to support new digital marketing business initiatives as needed<br></span></p>\n<p><span style=\"font-size: 15px\">• Stay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, and more for SASSO and our clients</span><em><br></em><em><br></em></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><em><span style=\"color: #1cab7f; font-size: 15px\">Expectations:</span></em></span></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Take <span style=\"font-weight: bold\">ownership of digital marketing strategies</span> for SASSO agency and clients across digital spaces.</span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Create digital marketing strategies to <span style=\"font-weight: bold\">engage customers, promote products/services, and accomplish client goals</span> with brand-forward content on a variety of platforms. </span></em></p>\n<p><span style=\"font-weight: bold\"><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Own messaging performance and analyze content</span></em></span><em><span style=\"color: #1cab7f; font-size: 15px\"> consistently to improve results.</span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Execute <span style=\"font-weight: bold\">compelling, goal-oriented digital marketing initiatives </span>to meet client goals across a variety of digital platforms. </span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Execute tasks <span style=\"font-weight: bold\">quickly without sacrificing quality</span>. </span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Strategically <span style=\"font-weight: bold\">consider feedback and adjust digital touchpoints</span> as needed to comply with requests from clients and leadership.</span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Be a source for <span style=\"font-weight: bold\">creative thinking as well as analytical thinking</span> to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.</span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>The role <span style=\"font-weight: bold\">requires flexibility and ability to navigate ambiguity and deadlines under pressure</span> and conflicting requests.</span></em></p>\n<p><em><span style=\"color: #1cab7f; font-size: 15px\"><span style=\"font-size: 15px\">• </span>Be <span style=\"font-weight: bold\">solutions driven and forward-thinking.</span></span></em><br></p>",
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