Senior Analyst, Marketing Analytics

Who We Are At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it. At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people. We’ve Got You Covered Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose. Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success. Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges. Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul. Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day. Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions. The Job: Senior Analyst, Marketing Analytics We’re looking for a Senior Analyst, Marketing Analytics to deliver actionable insights that shape marketing strategy, optimize campaign performance, and drive measurable business growth. This role connects marketing data, customer behavior, product usage, and financial outcomes to provide a clear view of performance and investment effectiveness. What You’ll Do Marketing Performance & Optimization Own measurement and evaluation of marketing campaigns across channels (email, SMS, lifecycle, direct mail, etc.) Translate performance data into clear, actionable recommendations Develop measurement frameworks aligned with acquisition, engagement, retention, and revenue goals Experimentation & Segmentation Design and support A/B testing, multivariate testing, and incrementality analysis Build advanced segmentation strategies to improve targeting and personalization Partner with marketing teams to embed testing into campaign planning Data Integration & Business Impact Connect marketing performance with product usage, customer behavior, and financial outcomes Evaluate full-funnel performance, including CAC, retention, and profitability Develop models to guide marketing investment and channel prioritization Strategic Insights & Decision Support Support marketing planning cycles and go-to-market initiatives with data-driven insights Provide forward-looking recommendations on channel mix, targeting, and growth strategy Present insights and business cases to senior stakeholders in a clear and compelling way What You’ll Bring to the Table Experience in marketing analytics, product analytics, or growth analytics Strong understanding of marketing performance metrics and financial impact (e.g., CAC, ROI, retention) Experience designing experiments and developing segmentation strategies Strong analytical and problem-solving skills with the ability to translate data into insights Ability to work cross-functionally with Marketing, Product, Finance, and Analytics teams Strong communication skills with experience presenting to stakeholders Education + Experience Bachelor’s degree in a quantitative or technical field (e.g., Mathematics, Statistics, Economics, Computer Science, Finance) 3–5+ years of relevant experience in marketing, product, or growth analytics Experience with SQL and BI tools (e.g., Power BI, Tableau, Looker, Sigma) Experience with Python or R and marketing automation tools (e.g., Braze) is an asset Ready to lead If you’re passionate about using data to influence strategy, optimize marketing performance, and drive growth, this is an opportunity to make a meaningful impact. Committed to Equal Opportunity: MFSG is committed to accommodating applicants up to the point of undue hardship during the recruitment, assessment and selection process. If you are selected for an interview, please notify MFSG if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, MFSG will work with you to determine how to meet your needs. Please note: The salary range for this position is between C$ 110,000 to C$ 115,000. About MFSG – Our Commitment to Responsible Innovation At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable. This posting is for a current position within our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities. We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement. Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.

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