AI-Native Content Generalist

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      "state": "Yerevan",
      "postalCode": "0082",
      "addressCountry": "Armenia"
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    "datePosted": "2026-04-18",
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    "description": "<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Description</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">The AI Content Generalist shall be responsible for transforming Product Marketing concepts into high-quality, impactful, and competitive marketing materials through the extensive use of generative AI tools.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">The primary objective of this role is to ensure speed, quality, and creativity in delivering materials for Product Marketing, Sales, and product launches.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">This position acts as a bridge between ideas and fully developed, usable content, enabling efficient execution and scalable content production.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">This position shall not encompass strategic product positioning ownership, direct campaign execution, or ownership of product marketing strategy.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Responsibilities</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop high-impact product pitch decks and sales presentations</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Create one-pagers, battle cards, brochures, and case studies</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure strong visual storytelling and content alignment</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Produce marketing copy, scripts, value propositions, and objection-handling materials</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Generate visuals including product screenshots, mockups, infographics, and banners</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Adapt and localize content efficiently across different markets and languages</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Create product demo and explainer videos for B2B operators</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Produce short-form social and promotional video content</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop talking-head videos using AI avatars</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Deliver clear and engaging storytelling through video formats</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with Product Marketers across Casino, Sportsbook, CRM, and Affiliate domains</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Deliver materials within 24–48 hours for launches and product updates</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support A/B testing initiatives by producing multiple content variants</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop reusable templates (presentations, video structures, copy frameworks)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Maintain a centralized, brand-consistent content library</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build and optimize AI workflows and prompt libraries</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure consistency of brand voice and visual identity</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Propose and explore new content formats (e.g., interactive demos, AI storytelling)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Test and evaluate new AI tools and models</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify and refine the most effective prompting techniques</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Requirements</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Communications, Business Administration, or a related field</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">At least 6 months of experience in marketing content creation</span><br></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong presentation design skills (PowerPoint, Google Slides, Gamma, Beautiful.ai or similar)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">General understanding of iGaming, gambling, or B2B tech industries</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in multilingual content adaptation</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with tools such as Figma, Canva, Adobe Express, CapCut or similar</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Copywriting skills for B2B technical audiences</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Solid visual design sense (layout, color, hierarchy)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Basic video editing and storytelling capabilities</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Prompt engineering and ability to control AI-generated output quality</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Text: ChatGPT, Claude 3.5/4, Grok, Gemini</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Image: Midjourney, Flux, Leonardo AI, DALL·E, Stable Diffusion</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Video: Runway (Gen-3/4), Kling AI, Luma Dream Machine, Pika, Synthesia, HeyGen</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Voice: ElevenLabs, Murf.ai</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Presentation/Video tools: Gamma, InVideo AI, Pictory</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to iterate quickly and detect AI errors and hallucinations</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Fast-paced mindset with a speed-first approach to delivery</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Creativity and strong aesthetic sense</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Team collaboration and openness to rapid feedback</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Flexibility and willingness to learn new tools</span></li>\n</ul>",
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