Senior Social Media Specialist

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">About the Role</span></span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">We are seeking a highly skilled and experienced <span style=\"font-weight: bold\">Senior Social Media Specialist</span> to lead our digital marketing efforts, including social media strategy and paid advertising campaigns. This role focuses on managing and optimizing performance across <span style=\"font-weight: bold\">TikTok, Facebook, and Instagram</span>, with a strong emphasis on media buying and lead generation.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">The ideal candidate is analytical, creative, and performance-driven, with deep expertise in social media advertising, audience targeting, and campaign optimization.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">Key Responsibilities</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">1. Social Media Strategy &amp; Management</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Develop and execute social media strategies across <span style=\"font-weight: bold\">TikTok, Facebook, and Instagram</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Manage and grow brand presence, engagement, and visibility across all platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Plan, create, and schedule engaging content aligned with brand goals.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Monitor trends, algorithm changes, and audience behavior to optimize performance.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">2. Paid Social Media Advertising (Media Buying)</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Plan, launch, and manage paid ad campaigns on <span style=\"font-weight: bold\">TikTok Ads Manager, Meta Ads Manager (Facebook &amp; Instagram)</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Build and optimize audiences including retargeting and lookalike audiences.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Manage advertising budgets to maximize ROI and lead generation.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Test creatives, ad copy, formats, and placements to improve performance.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Continuously optimize campaigns based on data and performance metrics.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">3. Performance Tracking &amp; Reporting</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Track KPIs such as reach, engagement, conversions, leads, and cost per acquisition.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Analyze campaign performance and provide actionable insights.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Prepare regular reports with recommendations for improvement and scaling.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">4. Content Collaboration &amp; Branding</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Work with creative teams to develop high-performing visual and video content.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Ensure consistent branding across all platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Contribute ideas for campaigns, promotions, and viral content strategies.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">5. Community Engagement</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Respond to comments, messages, and inquiries across platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Build and maintain strong audience relationships and engagement.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Manage online reputation and brand presence.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">Requirements</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Proven experience in social media management and paid advertising.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Strong expertise in <span style=\"font-weight: bold\">TikTok, Facebook, and Instagram advertising platforms</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Hands-on experience with <span style=\"font-weight: bold\">Meta Ads Manager and TikTok Ads Manager</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Strong understanding of audience targeting, funnels, and lead generation.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Ability to analyze data and optimize campaigns for performance.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Excellent communication and creative thinking skills.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Strong organizational and time management abilities.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Ability to work in a fast-paced, results-driven environment.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"font-weight: bold\">Preferred Qualifications</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Experience in legal, personal injury, or service-based industries.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Knowledge of video marketing and short-form content strategy.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Experience managing high-budget ad campaigns.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt\">Familiarity with analytics tools such as Meta Business Suite and TikTok Analytics.</span></li>\n</ul>",
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