Product Marketing Manager

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    "requisitionDescription": "<div><div><div><p><span style=\"font-size: 16px;\">The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. Our work environment is collaborative and team-oriented, with an amazing team of talented professionals who are passionate about the mission of the Augustine Institute. You will love working here!</span></p><p><br></p><p><span style=\"font-size: 16px;\"><strong>Position Summary</strong></span></p><p><span style=\"font-size: 16px;\">&nbsp;We are seeking a strategic Product Marketing Manager to drive end-to-end marketing campaigns for one of our key product lines. This role requires a combination of strategic thinking, meticulous execution, and the ability to deeply understand and articulate complex products through marketing campaigns. You&#39;ll collaborate across several departments to develop and execute marketing strategies that drive growth while serving our mission.</span></p><p><br></p><p><span style=\"font-size: 16px;\"><strong>Key Responsibilities</strong></span></p><p><span style=\"font-size: 16px;\"><strong>Campaign Strategy &amp; Execution&nbsp;</strong></span></p><ul><li><span style=\"font-size: 16px;\">Own end-to-end marketing campaign strategy and oversee execution, from concept through launch and optimization.</span></li><li><span style=\"font-size: 16px;\">Develop integrated campaigns across multiple channels, including paid media, email, social (paid and organic), in-person events, and traditional media.&nbsp;</span></li><li><span style=\"font-size: 16px;\">Establish campaign KPIs, track performance, and translate insights into actionable recommendations for key stakeholders and marketing leadership.&nbsp;</span></li><li><span style=\"font-size: 16px;\">Manage campaign timelines, allocated budgets, and cross-functional dependencies with precision.</span></li></ul><p><span style=\"font-size: 16px;\"><strong>Product Marketing Leadership&nbsp;</strong></span></p><ul><li style=\"font-size: 16px;\">Immerse yourself in the product to develop deep expertise and messaging aligned with the product offering.&nbsp;</li><li style=\"font-size: 16px;\">Create compelling positioning, messaging, and value propositions for diverse audiences.&nbsp;</li><li style=\"font-size: 16px;\">Develop customer journey maps and collaborate on pipeline development strategies.&nbsp;</li><li style=\"font-size: 16px;\">(Possible) Partner with sales teams to create enablement materials and support conversion efforts</li></ul><p><strong><span style=\"font-size: 16px;\">Stakeholder &amp; Project Management&nbsp;</span></strong></p><ul><li style=\"font-size: 16px;\">Navigate complex stakeholder dynamics across product, sales, advancement, and leadership teams.&nbsp;</li><li style=\"font-size: 16px;\">Oversee and collaborate in the management of vendor relationships and coordinate with internal resources to execute campaigns.</li><li style=\"font-size: 16px;\">Display a high level of proactive problem-solving.</li></ul><p><span style=\"font-size: 16px;\"><strong>Strategic Collaboration&nbsp;</strong></span></p><ul><li style=\"font-size: 16px;\">Partner with Marketing Operations to ensure campaign excellence through established campaign processes.&nbsp;</li><li style=\"font-size: 16px;\">Collaborate with creative, content, and social media teams to deliver cohesive brand experiences.&nbsp;</li><li style=\"font-size: 16px;\">Contribute to marketing strategy discussions and departmental annual planning.</li></ul><p><span style=\"font-size: 16px;\"><strong>Qualifications</strong></span></p><ul><li><span style=\"font-size: 16px;\">4+ years of experience in product marketing, campaign management, or related marketing roles</span></li><li><span style=\"font-size: 16px;\">Proven track record of developing and executing successful multi-channel marketing campaigns&nbsp;</span></li><li><span style=\"font-size: 16px;\">Demonstrated expertise across multiple marketing tactics and channels (digital, email, content, events, etc.)</span></li><li><span style=\"font-size: 16px;\">Exceptional attention to detail with a reputation for meticulousness and follow-through&nbsp;</span></li><li><span style=\"font-size: 16px;\">Strong project management skills with the ability to manage multiple campaigns simultaneously&nbsp;</span></li><li><span style=\"font-size: 16px;\">Excellent stakeholder management and cross-functional collaboration abilities&nbsp;</span></li><li><span style=\"font-size: 16px;\">Strategic thinker who can balance big-picture vision with tactical execution&nbsp;</span></li><li><span style=\"font-size: 16px;\">Outstanding written and verbal communication skills&nbsp;</span></li><li><span style=\"font-size: 16px;\">Alignment with Augustine Institute&#39;s Catholic mission and values</span></li></ul><p><br></p><p><span style=\"font-size: 16px;\"><strong>Preferred Qualifications&nbsp;</strong></span></p><ul><li><span style=\"font-size: 16px;\">Experience with HubSpot or similar marketing automation/CRM platforms&nbsp;</span></li><li><span style=\"font-size: 16px;\">Understanding of sales pipelines and lead qualification processes&nbsp;</span></li><li><span style=\"font-size: 16px;\">Background in education, faith-based organizations, or mission-driven environments, or an ability to learn new niches with proven success&nbsp;</span></li><li><span style=\"font-size: 16px;\">Experience managing vendor relationships and external resources&nbsp;</span></li><li><span style=\"font-size: 16px;\">Familiarity with Catholic theology, liturgy, or catechesis<br></span></li></ul><p><span style=\"font-size: 16px;\"><strong>What Makes You Stand Out&nbsp;</strong></span></p><p><span style=\"font-size: 16px;\">&bull; You&#39;re ruthlessly meticulous. The details matter to you, and you catch what others miss.&nbsp;</span></p><p><span style=\"font-size: 16px;\">&bull; You can immerse yourself in a product and become its most articulate advocate.</span></p><p><span style=\"font-size: 16px;\">&nbsp;&bull; You strike a balance between strategic thinking and pragmatic execution.</span></p><p><span style=\"font-size: 16px;\">&nbsp;&bull; You navigate stakeholder dynamics with diplomacy and clarity.&nbsp;</span></p><p><span style=\"font-size: 16px;\">&bull; You thrive in collaborative, mission-driven environments.&nbsp;</span></p><p><span style=\"font-size: 16px;\">&bull; You manage complexity without losing sight of priorities and hold yourself to a high standard with all timelines and deliverables.</span></p><p><span style=\"font-size: 16px;\">&nbsp;&bull; You take ownership and consistently deliver results on time.</span></p><p><br></p><p><span style=\"font-size: 16px;\"><strong>Necessary Knowledge, Skills, and Abilities</strong></span></p><p><span style=\"font-size: 16px;\">Ability to consistently demonstrate the Augustine Institute core values, including:&nbsp;</span></p><ul><li><span style=\"font-size: 16px;\">Humility &ndash; We serve the Augustine Institute Mission with humility and a service mindset&nbsp;</span></li><li><span style=\"font-size: 16px;\">Collaboration &ndash; We work together as a united Body of Christ</span></li><li><span style=\"font-size: 16px;\">Innovation &ndash; We encourage being creative and demonstrating a clever mindset&nbsp;</span></li><li><span style=\"font-size: 16px;\">Excellence &ndash; We strive in everything we do to win souls for Christ&nbsp;</span></li></ul><p><br></p><p><span style=\"font-size: 16px;\"><em>Physical Demands&nbsp;</em></span></p><p><span style=\"font-size: 16px;\">While performing the duties of this job, the employee is regularly required to perform tasks that involve stooping, kneeling, crouching, reaching, standing, walking, lifting, typing, using office equipment, talking, hearing, seeing, and repetitive motions.<br></span></p></div></div></div>\n",
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