Growth Marketer, Pipeline Development

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  "lists": [
    {
      "text": "WHAT YOU'LL DO",
      "content": "<div>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Build and refine persona-specific messaging across Samba TV's key buyer segments — you'll learn multiple personas deeply and adapt tone, positioning, and value props for each.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Comb the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.</span></p>\n</div>"
    },
    {
      "text": "YOU MIGHT BE A FIT IF YOU",
      "content": "<div>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Have 2–5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing — you understand the full funnel and can operate across it.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech — and can learn new platforms fast.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists — you think in workflows, not just copy.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Write sharp, on-brand 1:1 communications — emails, chat scripts, call talk tracks — that sound human, land with the right persona, and drive action.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows — outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice-to-have.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Can navigate complex B2B sales cycles, technical products, and large organizations — driving work forward with imperfect information.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Are a cross-functional operator who builds strong working relationships with sales, marketing ops, design, and product teams.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Have a high bar for quality but know how to balance polish with velocity to hit your numbers.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Are energized by experimentation — you don't rely on one winning email, you build diversified playbooks and test iteratively.</span></p>\n</div>"
    },
    {
      "text": "SUCCESS IN THIS ROLE LOOKS LIKE",
      "content": "<div>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Strong MQL → SQL → opportunity conversion rates driven by your conversational campaigns.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Measurable pipeline contribution tied directly to your channels — web chat, 1:1 email, SMS, and seller-assisted outreach.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• A library of automated campaign workflows handed off to ops and running with quality at scale.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• Deep persona fluency that shows up in messaging quality and conversion rates.</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">• A culture of testing and scale — you're running quarterly experiments, reading results, and scaling what works. Your campaigns are producing quality outcomes that are snowballing over time due to automations.</span></p>\n</div>"
    }
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