Manager, Global Loyalty Marketing (Lifecycle)

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    "ExternalDescriptionStr": "<p>The Manager, Global Loyalty&nbsp;Marketing&nbsp;is responsible for&nbsp;delivering commercial and loyalty performance through the strategic planning, development and implementation of key lifecycle initiatives across the member journey. This role will work cross-functionally across our GIAD, P&amp;T, Channels, and Loyalty &amp; Partnerships teams to build Global loyalty marketing solutions that drive revenue and deepen member engagement.&nbsp;</p><p>&nbsp;</p><p>Your day to day&nbsp;</p><ul style=\"list-style-type: disc;\"><li>Build and deliver Loyalty &amp; Partnerships marketing and communications plans to drive in-the-year commercial performance.&nbsp;</li><li>Activate quick-turn Loyalty &amp; Partnerships Marketing solutions including building of&nbsp;offer/messaging constructs, go-to-market plans, and through final deployment and ongoing enhancements.&nbsp;</li><li>Monitor in-market campaign performance and identify opportunities to optimize campaign messaging, supported channels, relevancy and reach through a keen understanding of market performance needs.&nbsp;</li><li>Facilitate planning conversations with cross functional team members to define and align on requirements, set program/campaign&nbsp;objectives&nbsp;prior to launch, ensure&nbsp;proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed).&nbsp;</li><li>Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.&nbsp;</li><li>Ensure&nbsp;appropriate socialization&nbsp;and input has been garnered from business partners to ensure effective exposure and alignment is in place across all initiatives.&nbsp;</li><li>Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team&nbsp;objectives.&nbsp;</li></ul><p>&nbsp;</p><p>What we need from you</p><ul style=\"list-style-type: disc;\"><li>Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.</li><li>Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.</li><li>Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.</li><li>Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.</li><li>Ability to direct creative process (es) to build compelling messaging and creative concepts.</li><li>Experience in handling sensitive consumer data such as financial records a plus.</li><li>Experience with identifying marketing opportunities utilizing third party information.</li><li>Ability to translate observations into finding and business applications.</li><li>Extremely detail-oriented, highly organized with excellent time management skills and a technical aptitude.</li><li>Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.</li></ul><p style=\"margin-left: 0.5in;\">&nbsp;</p><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\"><span style=\"font-family: Aptos, sans-serif;\"><span class=\"normaltextrun\">Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office.&nbsp;</span></span><span style=\"font-family: Arial, sans-serif;\"><span class=\"normaltextrun\"> </span></span><span style=\"font-family: Aptos, sans-serif;\"><span class=\"normaltextrun\">This expectation may be adjusted to evolve with the changing needs of the business.</span><span class=\"eop\">&nbsp;</span></span></p><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\">&nbsp;</p><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\"><span style=\"font-family: Aptos, sans-serif;\"><span class=\"normaltextrun\">The salary range for this role is $94,000.00 to $110,000.00. This role is also eligible for bonus pay.&nbsp;</span></span><span style=\"font-family: Arial, sans-serif;\"><span class=\"normaltextrun\"> </span></span><span style=\"font-family: Aptos, sans-serif;\"><span class=\"normaltextrun\">We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.</span><span class=\"eop\">&nbsp;</span></span></p><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\">&nbsp;</p><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\"><span style=\"font-family: Aptos, sans-serif;\"><span class=\"eop\">#LI-AA5</span></span></p>",
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