Brand & Marketing Manager - Demetres and Scooped

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Craving a challenging and rewarding career in a place you actually love? <em>Perfect.</em> Demetres was founded in 1989, and we’re the premier destination for desserts in Toronto. With our 12 <a href=\"https://demetres.com/locations\" target=\"_blank\" rel=\"noopener noreferrer\">restaurant locations</a>, 5 <a href=\"https://scoopedbydemetres.com/\" target=\"_blank\" rel=\"noopener noreferrer\">ice cream boutiques</a>, a growing <a href=\"https://demetres.com/grocery-pints\" target=\"_blank\" rel=\"noopener noreferrer\">retail CPG presence</a>, we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking for the best people to take us there.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">About the Role:</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">As <span style=\"font-weight: bold\">Marketing Manager,</span> you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You'll report directly to leadership and work hand-in-hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns, to limited time offerings to influencer activations and SEO.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This is a high-ownership role. You'll set the content calendar, manage the brand voice across platforms, and serve as the in-house authority on what resonates with our guests in-restaurant, online, and on-shelf.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Key Responsibilities:</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Brand Strategy &amp; Campaign Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Maintain and evolve distinct brand identities for Demetres and Scooped</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Identify and execute earned media opportunities including press pitches, partnership activations and collaborations<br></span><br></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Social Media &amp; Content</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Direct and collaborate with internal and external marketing resources on photo, video, and copy production</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Digital Marketing &amp; SEO</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Drive website content strategy including landing pages, FAQs, and seasonal campaign pages</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, setting KPIs, managing budgets, and reporting on performance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Stakeholder Management</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate cross-functionally with operations and R&amp;D to keep marketing aligned with business priorities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Work with our in-store management team to drive local store marketing</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage external vendors including photographers, designers, and agencies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Report on marketing performance to leadership with clear metrics and strategic recommendations<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Required Skills and Qualifications:</span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">4–7 years of marketing experience, with at least 2 years in a leadership or strategy role</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong creative instincts balanced with an analytical approach to campaign performance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with graphic design, an eye for visual identity</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with social media strategy and content production for Instagram and TikTok</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience managing or mentoring junior team members</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Access to reliable transportation to visit our restaurant locations and attend off-site events</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Flexibility to occasionally work weekends and evenings depending on natural business needs<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Here’s what you get from us:</span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Competitive salary and benefits</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Working in a collaborative, creative environment</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Working for a brand that delivers happiness (people gush when you tell them where you work)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A healthy and flexible work life balance, with a supportive management team</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A growing, exciting, ever-changing company</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Did we mention the unlimited ice cream?<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This is in our state of the art Vaughan office, R&amp;D, and production facility located on Strada Drive near Highway 7 &amp; Pine Valley (close to Hwy 400 &amp; Hwy 407).<br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">To Apply:</span> Please submit your resume, a cover letter telling us what you'd bring to the role and the brands, and any portfolio samples or campaign work you're proud of. Fit is everything to us as know the right person will make a world of difference.<br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Thank you!</span> Please note, while we appreciate all candidates, only those chosen for an interview will be contacted.</span></p>",
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