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    "requisitionDescription": "<div><p style=\"margin-left:0in;\" data-pasted=\"true\"><strong>Position Overview</strong></p><p style=\"margin-left:0in;\">We are seeking a performance-driven <strong>Paid Media &amp; Creative Specialist</strong> to own and execute our digital advertising strategy across key platforms. This role is unique in that it blends <strong>media buying expertise with creative execution</strong>&mdash;you won&rsquo;t just manage campaigns, you&rsquo;ll help concept, create, and optimize the ads that drive them.</p><p style=\"margin-left:0in;\">The ideal candidate understands that great performance comes from the intersection of <strong>data and creative</strong>&mdash;and is equally comfortable analyzing ROAS as they are developing scroll-stopping content.</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Key Responsibilities</strong></p><p style=\"margin-left:0in;\"><strong>Paid Media Strategy &amp; Execution</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, TikTok, and other emerging platforms&nbsp;</li><li style=\"margin-left:0in;\">Manage budgets, bidding strategies, and audience targeting to drive efficient growth&nbsp;</li><li style=\"margin-left:0in;\">Monitor performance daily and adjust campaigns to hit revenue and ROI targets&nbsp;</li><li style=\"margin-left:0in;\">Own reporting and provide clear insights on performance, trends, and opportunities&nbsp;</li></ul><p style=\"margin-left:0in;\"><strong>Creative Development &amp; Execution</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Concept and produce ad creative (static, video, UGC-style, etc.) aligned with brand and campaign goals&nbsp;</li><li style=\"margin-left:0in;\">Write compelling ad copy and hooks tailored to each platform&nbsp;</li><li style=\"margin-left:0in;\">Collaborate with internal teams and external creators to develop high-performing content&nbsp;</li><li style=\"margin-left:0in;\">Continuously test new creative angles, formats, and messaging to improve performance&nbsp;</li></ul><p style=\"margin-left:0in;\"><strong>Testing &amp; Optimization</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Build and manage structured A/B testing plans across creative, audiences, and offers&nbsp;</li><li style=\"margin-left:0in;\">Identify winning combinations and scale effectively&nbsp;</li><li style=\"margin-left:0in;\">Use data to inform creative direction and iterate quickly&nbsp;</li></ul><p style=\"margin-left:0in;\"><strong>&nbsp;</strong></p><p style=\"margin-left:0in;\"><strong>Cross-Functional Collaboration</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Work closely with Marketing, E-commerce, and Sales teams to align campaigns with product launches, promotions, and inventory&nbsp;</li><li style=\"margin-left:0in;\">Partner with creative and content teams when needed to expand asset production&nbsp;</li><li style=\"margin-left:0in;\">Ensure messaging consistency across paid, organic, and email channels&nbsp;</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Qualifications</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">3&ndash;6+ years of experience managing paid digital campaigns with proven results&nbsp;</li><li style=\"margin-left:0in;\">Strong background in <strong>Meta Ads and Google Ads</strong> (TikTok/YouTube a plus)&nbsp;</li><li style=\"margin-left:0in;\">Experience creating ad creative (video editing, static design, or directing UGC-style content)&nbsp;</li><li style=\"margin-left:0in;\">Deep understanding of performance metrics (ROAS, CPA, CTR, CVR, AOV)&nbsp;</li><li style=\"margin-left:0in;\">Ability to translate data into actionable creative and media decisions&nbsp;</li><li style=\"margin-left:0in;\">Proficiency in tools such as Meta Ads Manager, Google Ads, Google Analytics, and creative tools (Adobe Suite, Canva, CapCut, etc.)&nbsp;</li><li style=\"margin-left:0in;\">Strong copywriting skills for performance marketing&nbsp;</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>What Success Looks Like</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Scalable, profitable paid media campaigns that drive measurable revenue growth&nbsp;</li><li style=\"margin-left:0in;\">Consistent pipeline of high-performing creative assets&nbsp;</li><li style=\"margin-left:0in;\">Clear reporting and insights that inform business decisions&nbsp;</li><li style=\"margin-left:0in;\">Strong alignment between paid media, brand, and sales initiatives&nbsp;</li></ul><p style=\"margin-left:0in;\"><br></p></div>\n",
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