Creative Director (Brand)

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    "city": "Orlando",
    "region": "FL",
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    "datePosted": "2026-02-09",
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    "description": "<p><span style=\"font-size: 18pt; font-weight: bold\">Role Overview</span></p>\n\n\n\n\n\n\n\n\n\n\n\nPurple, Rock, Scissors is seeking a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. This role is for a hands-on creative leader, someone who pairs rigorous strategic thinking with exceptional design execution.<br><br>You will define and evolve brand ecosystems from concept to launch, guiding work across identity systems, packaging, environments, social campaigns, and digital product brands. Working in close partnership with strategy, engineering, and client teams, you’ll translate ideas into cohesive, scalable experiences that resonate in the real world.<br><br>As a key creative force at PRPL, you will operate at the intersection of storytelling, technology, and design craft. You’ll mentor and inspire designers while actively contributing to the work, setting a high bar for creative excellence and originality.<br><br>The ideal candidate is energized by complexity, fluent in modern creative tools, including AI-assisted workflows, and deeply understands how brands grow, adapt, and perform across systems. You bring clarity to ambiguity and create work that is intentional, forward-looking, and meaningfully connected to business and culture.\n\n\n\n\n\n\n\n\n\n\n\n<p><span style=\"font-size: 18pt; font-weight: bold\"><br>What You’ll Lead</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Brand Systems &amp; Identity</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop and direct brand identity systems from strategy to final execution</span></li>\n<li><span style=\"font-size: 10pt\">Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints</span></li>\n<li><span style=\"font-size: 10pt\">Translate positioning and messaging into compelling visual language</span></li>\n<li><span style=\"font-size: 10pt\">Ensure consistency across multi-platform brand ecosystems<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Hands-On Creative Execution</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own design end-to-end, from concept to final production-ready files and handoff</span></li>\n<li><span style=\"font-size: 10pt\">Create identity, typography, iconography, packaging, and presentation assets</span></li>\n<li><span style=\"font-size: 10pt\">Guide UI visual systems in partnership with product and UX teams</span></li>\n<li><span style=\"font-size: 10pt\">Support environmental and experiential brand design<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Creative Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Collaborate with strategists to align creative with business objectives</span></li>\n<li><span style=\"font-size: 10pt\">Participate in discovery, workshops, and stakeholder presentations</span></li>\n<li><span style=\"font-size: 10pt\">Shape creative narratives and visual storytelling<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Photography &amp; Video Direction</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Define visual direction for brand photography and motion</span></li>\n<li><span style=\"font-size: 10pt\">Guide production teams to maintain brand integrity<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">AI-Enabled Creative Leadership</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Integrate AI tools into creative workflows responsibly and effectively</span></li>\n<li><span style=\"font-size: 10pt\">Explore emerging creative technologies to improve speed and quality</span></li>\n<li><span style=\"font-size: 10pt\">Establish best practices for hybrid human/AI design processes<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Team Leadership</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Maintain a high bar for craft and conceptual thinking</span></li>\n<li><span style=\"font-size: 10pt\">Lead critiques and feedback loops that improve the work, not just approve it</span></li>\n<li><span style=\"font-size: 10pt\">Coach designers through concepting, refinement, and production-quality execution</span></li>\n<li><span style=\"font-size: 10pt\">Partner with project management to allocate creative resources</span></li>\n<li><span style=\"font-size: 10pt\">Participate in hiring and creative team development</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Client &amp; Business Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Present creative direction confidently to stakeholders</span></li>\n<li><span style=\"font-size: 10pt\">Translate complex client needs into executable creative frameworks</span></li>\n<li><span style=\"font-size: 10pt\">Support pitch and new business efforts</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Tools &amp; Technical Requirements</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Must demonstrate fluency in:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Figma (required)</span></li>\n<li><span style=\"font-size: 10pt\">Weavy or collaborative design systems</span></li>\n<li><span style=\"font-size: 10pt\">Adobe Creative Suite</span></li>\n<li><span style=\"font-size: 10pt\">AI-assisted design workflows</span></li>\n<li><span style=\"font-size: 10pt\">Presentation design tools<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Working knowledge of:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Brand guidelines systems</span></li>\n<li><span style=\"font-size: 10pt\">Typography systems</span></li>\n<li><span style=\"font-size: 10pt\">Packaging production workflows</span></li>\n<li><span style=\"font-size: 10pt\">Environmental graphics</span></li>\n<li><span style=\"font-size: 10pt\">Social media visual systems<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Role Requirements</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">10+ years professional creative experience</span></li>\n<li><span style=\"font-size: 10pt\">Proven leadership in brand identity development</span></li>\n<li><span style=\"font-size: 10pt\">Portfolio demonstrating end-to-end brand systems</span></li>\n<li><span style=\"font-size: 10pt\">Experience designing across digital + physical environments</span></li>\n<li><span style=\"font-size: 10pt\">Client-facing presentation experience</span></li>\n<li><span style=\"font-size: 10pt\">Track record mentoring creative teams<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Application Requirements:</span></p>\n<ul>\n<li><em><span style=\"font-size: 12pt; font-weight: bold\">Portfolio link required. Applications without a portfolio will not be considered.</span></em></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\"><br><span style=\"font-size: 14pt\">Bonus experience:</span></span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Photography/video direction</span></li>\n<li><span style=\"font-size: 10pt\">Experiential or environmental branding</span></li>\n<li><span style=\"font-size: 10pt\">Packaging design</span></li>\n<li><span style=\"font-size: 10pt\">Motion design</span></li>\n<li><span style=\"font-size: 10pt\">Website and app UI design experience, including collaboration with UX teams</span></li>\n</ul>",
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