Home › Companies › Careers Chickfila Icims Com › Principal Program Lead, National Campaigns
Principal Program Lead, National Campaigns
Careers Chickfila Icims Com · Atlanta, Georgia, United States · Active · iCIMS
Job facts
| Field | Value |
|---|---|
| Company | Careers Chickfila Icims Com |
| Title | Principal Program Lead, National Campaigns |
| Normalized title | - |
| Department / team | - |
| Location | Atlanta, GA, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | iCIMS |
| Posted / first seen | 2026-05-01 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-19 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Careers Chickfila Icims Com. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through iCIMS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Atlanta. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Careers Chickfila Icims Com |
| Source | 02279b78-2f55-4b9d-8d20-875b7387538c |
| ATS provider | iCIMS |
Description
How We Work At Chick-fil-A
Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first.
Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Overview
We are seeking an experienced and strategic Principal Program Lead to oversee and shape national advertising campaigns. This role leads the development, execution, and optimization of large-scale advertising, integrating audience strategy, first-party data, media, and creative to deliver insight-driven, high-impact marketing campaigns. This leader will define how campaigns come to life—driving business and creative strategy across advertising—ensuring alignment with brand and business objectives while driving measurable growth.
Responsibilities
Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities. Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning. Lead creative strategy, including messaging, storytelling, and channel roles Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms
Campaign Leadership & Execution:
Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum Develop creative briefs that inspire breakthrough work, grounded in audience and business insights Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles. Ensure adherence to brand guidelines, legal requirements, and industry best practices.
Team Leadership & Development:
Foster a collaborative and high-performing team environment. Operate effectively in ambiguity, proactively identifying gaps and driving progress Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities Provide clear direction, feedback, and support to team members Conduct regular performance reviews and facilitate professional development opportunities. Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray.
Performance Analysis & Optimization:
Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns. Integrate paid, owned, and earned media into cohesive strategies Inform and deliver on success metrics tied to business and customer outcomes Lead test-and-learn strategies across audience, creative, and media Translate performance into actionable insights and future strategy Prepare and present regular performance reports to senior leadership.
Budget Management:
Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets. Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes Negotiate scopes and contracts to ensure effective and efficient delivery
Required Qualifications (Knowledge, Skills, & Abilities)
6+ years of related work experience Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans Experience leveraging first-party data and audience segmentation to drive effectiveness Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders Strong analytical and strategic thinking skills, with the ability to translate data into action Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms Demonstrated ability to lead creative strategy and integrated campaign development Strong understanding of data privacy and responsible data usage Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. Proficiency with advertising platforms, analytics tools, and project management software.
Preferred Qualifications (Knowledge, Skills, & Abilities)
10+ years of experience in advertising or marketing, including leadership of large-scale, multimillion-dollar national campaigns Production experience
Required Years of Experience
6
Preferred Years of Experience
10
Travel Requirements
20%
Required Level of Education
Bachelor's degree or equivalent experience
Preferred Level of Education
Master's Degree
Required Major/Concentration
Marketing, Advertising, Communications, or a related field.
Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities. Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning. Lead creative strategy, including messaging, storytelling, and channel roles Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms
Campaign Leadership & Execution:
Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum Develop creative briefs that inspire breakthrough work, grounded in audience and business insights Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles. Ensure adherence to brand guidelines, legal requirements, and industry best practices.
Team Leadership & Development:
Foster a collaborative and high-performing team environment. Operate effectively in ambiguity, proactively identifying gaps and driving progress Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities Provide clear direction, feedback, and support to team members Conduct regular performance reviews and facilitate professional development opportunities. Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray.
Performance Analysis & Optimization:
Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns. Integrate paid, owned, and earned media into cohesive strategies Inform and deliver on success metrics tied to business and customer outcomes Lead test-and-learn strategies across audience, creative, and media Translate performance into actionable insights and future strategy Prepare and present regular performance reports to senior leadership.
Budget Management:
Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets. Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes Negotiate scopes and contracts to ensure effective and efficient delivery
6+ years of related work experience Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans Experience leveraging first-party data and audience segmentation to drive effectiveness Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders Strong analytical and strategic thinking skills, with the ability to translate data into action Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms Demonstrated ability to lead creative strategy and integrated campaign development Strong understanding of data privacy and responsible data usage Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. Proficiency with advertising platforms, analytics tools, and project management software.
Full job record
| Job ID | 4a59b1454468344ef04438676c5344444cebe6cf |
| Org ID | 3bc02ee9-4f68-4238-b1b8-487d7977b2f7 |
| Source ID | 02279b78-2f55-4b9d-8d20-875b7387538c |
| Board ID | 02279b78-2f55-4b9d-8d20-875b7387538c |
| Provider | icims |
| Provider Job Key | 19930 |
| Title | Principal Program Lead, National Campaigns |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Atlanta, Georgia, United States |
| Department | — |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | United States |
| Region | GA |
| City | Atlanta |
| Salary Raw | How We Work At Chick-fil-A Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first. Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. Overview We are seeking an experienced and strategic Principal Program Lead to oversee and shape national advertising campaigns. This role leads the development, execution, and optimization of large-scale advertising, integrating audience strategy, first-party data, media, and creative to deliver insight-driven, high-impact marketing campaigns. This leader will define how campaigns come to life—driving business and creative strategy across advertising—ensuring alignment with brand and business objectives while driving measurable growth. Responsibilities Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities. Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning. Lead creative strategy, including messaging, storytelling, and channel roles Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms Campaign Leadership & Execution: Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum Develop creative briefs that inspire breakthrough work, grounded in audience and business insights Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles. Ensure adherence to brand guidelines, legal requirements, and industry best practices. Team Leadership & Development: Foster a collaborative and high-performing team environment. Operate effectively in ambiguity, proactively identifying gaps and driving progress Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities Provide clear direction, feedback, and support to team members Conduct regular performance reviews and facilitate professional development opportunities. Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray. Performance Analysis & Optimization: Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns. Integrate paid, owned, and earned media into cohesive strategies Inform and deliver on success metrics tied to business and customer outcomes Lead test-and-learn strategies across audience, creative, and media Translate performance into actionable insights and future strategy Prepare and present regular performance reports to senior leadership. Budget Management: Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets. Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes Negotiate scopes and contracts to ensure effective and efficient delivery Required Qualifications (Knowledge, Skills, & Abilities) 6+ years of related work experience Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans Experience leveraging first-party data and audience segmentation to drive effectiveness Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders Strong analytical and strategic thinking skills, with the ability to translate data into action Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms Demonstrated ability to lead creative strategy and integrated campaign development Strong understanding of data privacy and responsible data usage Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. Proficiency with advertising platforms, analytics tools, and project management software. Preferred Qualifications (Knowledge, Skills, & Abilities) 10+ years of experience in advertising or marketing, including leadership of large-scale, multimillion-dollar national campaigns Production experience Required Years of Experience 6 Preferred Years of Experience 10 Travel Requirements 20% Required Level of Education Bachelor's degree or equivalent experience Preferred Level of Education Master's Degree Required Major/Concentration Marketing, Advertising, Communications, or a related field. Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities. Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning. Lead creative strategy, including messaging, storytelling, and channel roles Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms Campaign Leadership & Execution: Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum Develop creative briefs that inspire breakthrough work, grounded in audience and business insights Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles. Ensure adherence to brand guidelines, legal requirements, and industry best practices. Team Leadership & Development: Foster a collaborative and high-performing team environment. Operate effectively in ambiguity, proactively identifying gaps and driving progress Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities Provide clear direction, feedback, and support to team members Conduct regular performance reviews and facilitate professional development opportunities. Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray. Performance Analysis & Optimization: Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns. Integrate paid, owned, and earned media into cohesive strategies Inform and deliver on success metrics tied to business and customer outcomes Lead test-and-learn strategies across audience, creative, and media Translate performance into actionable insights and future strategy Prepare and present regular performance reports to senior leadership. Budget Management: Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets. Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes Negotiate scopes and contracts to ensure effective and efficient delivery 6+ years of related work experience Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans Experience leveraging first-party data and audience segmentation to drive effectiveness Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders Strong analytical and strategic thinking skills, with the ability to translate data into action Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms Demonstrated ability to lead creative strategy and integrated campaign development Strong understanding of data privacy and responsible data usage Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. Proficiency with advertising platforms, analytics tools, and project management software. |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | month |
| Source URL | https://careers-chickfila.icims.com/jobs/19930/job |
| Apply URL | https://careers-chickfila.icims.com/jobs/19930/job |
| First Seen At | 2026-05-31 18:52:26Z |
| Last Seen At | 2026-06-19 08:12:05Z |
| Last Checked At | 2026-06-19 08:12:05Z |
| Last Changed At | 2026-05-31 18:52:26Z |
| Inactive At | — |
| Source Posted At | 2026-05-01 20:15:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=icims/board=careers-chickfila.icims.com/date=2026-06-19/2026-06-19T08-12-04-286Z-7f16d49e95407593bb9f7bdac0ea0f3e94e7ebb5b7e174bb7da6e63f0dd3327e.json |
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"description": "<strong class=\"jdheading\">How We Work At Chick-fil-A</strong><br><br>Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first. <br><br> Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. <br><div></div><strong class=\"jdheading\">Overview</strong><br><br><p><span style=\"font-size: 10pt; font-family: verdana, geneva, sans-serif;\">We are seeking an experienced and strategic Principal Program Lead to oversee and shape national advertising campaigns. This role leads the development, execution, and optimization of large-scale advertising, integrating audience strategy, first-party data, media, and creative to deliver insight-driven, high-impact marketing campaigns. This leader will define how campaigns come to life—driving business and creative strategy across advertising—ensuring alignment with brand and business objectives while driving measurable growth.</span></p> <br><strong class=\"jdheading\">Responsibilities</strong><br><br><ul><li><span style=\"font-size: 10pt;\">Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities.</span></li><li><span style=\"font-size: 10pt;\">Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning.</span></li><li><span style=\"font-size: 10pt;\">Lead creative strategy, including messaging, storytelling, and channel roles</span></li><li><span style=\"font-size: 10pt;\">Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach</span></li><li><span style=\"font-size: 10pt;\">Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders</span></li><li><span style=\"font-size: 10pt;\">Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns</span></li><li><span style=\"font-size: 10pt;\">Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Campaign Leadership & Execution:</span></p><ul><li><span style=\"font-size: 10pt;\">Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization</span></li><li><span style=\"font-size: 10pt;\">Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work</span></li><li><span style=\"font-size: 10pt;\">Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum</span></li><li><span style=\"font-size: 10pt;\">Develop creative briefs that inspire breakthrough work, grounded in audience and business insights</span></li><li><span style=\"font-size: 10pt;\">Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels</span></li><li><span style=\"font-size: 10pt;\">Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles.</span></li><li><span style=\"font-size: 10pt;\">Ensure adherence to brand guidelines, legal requirements, and industry best </span><span style=\"font-size: 10pt;\">practices.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Team Leadership & Development:</span></p><ul><li><span style=\"font-size: 10pt;\">Foster a collaborative and high-performing team environment.</span></li><li><span style=\"font-size: 10pt;\">Operate effectively in ambiguity, proactively identifying gaps and driving progress</span></li><li><span style=\"font-size: 10pt;\">Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities</span></li><li><span style=\"font-size: 10pt;\">Provide clear direction, feedback, and support to team members</span></li><li><span style=\"font-size: 10pt;\">Conduct regular performance reviews and facilitate professional development opportunities.</span></li><li><span style=\"font-size: 10pt;\">Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Performance Analysis & Optimization:</span></p><ul><li><span style=\"font-size: 10pt;\">Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns.</span></li><li><span style=\"font-size: 10pt;\">Integrate paid, owned, and earned media into cohesive strategies</span></li><li><span style=\"font-size: 10pt;\">Inform and deliver on success metrics tied to business and customer outcomes</span></li><li><span style=\"font-size: 10pt;\">Lead test-and-learn strategies across audience, creative, and media</span></li><li><span style=\"font-size: 10pt;\">Translate performance into actionable insights and future strategy</span></li><li><span style=\"font-size: 10pt;\">Prepare and present regular performance reports to senior leadership.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Budget Management:</span></p><ul><li><span style=\"font-size: 10pt;\">Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets.</span></li><li><span style=\"font-size: 10pt;\">Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes</span></li><li><span style=\"font-size: 10pt;\">Negotiate scopes and contracts to ensure effective and efficient delivery</span></li></ul> <br><strong class=\"jdheading\">Required Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt;\">6+ years of related work experience</span></li><li><span style=\"font-size: 10pt;\">Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans</span></li><li><span style=\"font-size: 10pt;\">Experience leveraging first-party data and audience segmentation to drive </span><span style=\"font-size: 10pt;\">effectiveness</span></li><li><span style=\"font-size: 10pt;\">Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders</span></li><li><span style=\"font-size: 10pt;\">Strong analytical and strategic thinking skills, with the ability to translate data into action</span></li><li><span style=\"font-size: 10pt;\">Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms</span></li><li><span style=\"font-size: 10pt;\">Demonstrated ability to lead creative strategy and integrated campaign development</span></li><li><span style=\"font-size: 10pt;\">Strong understanding of data privacy and responsible data usage</span></li><li><span style=\"font-size: 10pt;\">Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders.</span></li><li><span style=\"font-size: 10pt;\">Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.</span></li><li><span style=\"font-size: 10pt;\">Proficiency with advertising platforms, analytics tools, and project management software.</span></li></ul> <br><strong class=\"jdheading\">Preferred Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt;\">10+ years of experience in advertising or marketing, including leadership of large-scale, multimillion-dollar national campaigns</span></li><li><span style=\"font-size: 10pt;\">Production experience</span></li></ul> <br><strong class=\"jdheading2\">Required Years of Experience</strong><br><br>6 <br><div></div><strong class=\"jdheading2\">Preferred Years of Experience</strong><br><br>10 <br><div></div><strong class=\"jdheading2\">Travel Requirements</strong><br><br>20% <br><div></div><strong class=\"jdheading2\">Required Level of Education</strong><br><br>Bachelor's degree or equivalent experience <br><div></div><strong class=\"jdheading2\">Preferred Level of Education</strong><br><br>Master's Degree <br><div></div><strong class=\"jdheading2\">Required Major/Concentration</strong><br><br> Marketing, Advertising, Communications, or a related field.<br><br><ul><li><span style=\"font-size: 10pt;\">Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities.</span></li><li><span style=\"font-size: 10pt;\">Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning.</span></li><li><span style=\"font-size: 10pt;\">Lead creative strategy, including messaging, storytelling, and channel roles</span></li><li><span style=\"font-size: 10pt;\">Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach</span></li><li><span style=\"font-size: 10pt;\">Clearly articulate the “why” behind strategic and creative decisions to build alignment across stakeholders</span></li><li><span style=\"font-size: 10pt;\">Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns</span></li><li><span style=\"font-size: 10pt;\">Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Campaign Leadership & Execution:</span></p><ul><li><span style=\"font-size: 10pt;\">Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization</span></li><li><span style=\"font-size: 10pt;\">Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work</span></li><li><span style=\"font-size: 10pt;\">Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum</span></li><li><span style=\"font-size: 10pt;\">Develop creative briefs that inspire breakthrough work, grounded in audience and business insights</span></li><li><span style=\"font-size: 10pt;\">Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels</span></li><li><span style=\"font-size: 10pt;\">Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles.</span></li><li><span style=\"font-size: 10pt;\">Ensure adherence to brand guidelines, legal requirements, and industry best </span><span style=\"font-size: 10pt;\">practices.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Team Leadership & Development:</span></p><ul><li><span style=\"font-size: 10pt;\">Foster a collaborative and high-performing team environment.</span></li><li><span style=\"font-size: 10pt;\">Operate effectively in ambiguity, proactively identifying gaps and driving progress</span></li><li><span style=\"font-size: 10pt;\">Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities</span></li><li><span style=\"font-size: 10pt;\">Provide clear direction, feedback, and support to team members</span></li><li><span style=\"font-size: 10pt;\">Conduct regular performance reviews and facilitate professional development opportunities.</span></li><li><span style=\"font-size: 10pt;\">Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Performance Analysis & Optimization:</span></p><ul><li><span style=\"font-size: 10pt;\">Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns.</span></li><li><span style=\"font-size: 10pt;\">Integrate paid, owned, and earned media into cohesive strategies</span></li><li><span style=\"font-size: 10pt;\">Inform and deliver on success metrics tied to business and customer outcomes</span></li><li><span style=\"font-size: 10pt;\">Lead test-and-learn strategies across audience, creative, and media</span></li><li><span style=\"font-size: 10pt;\">Translate performance into actionable insights and future strategy</span></li><li><span style=\"font-size: 10pt;\">Prepare and present regular performance reports to senior leadership.</span></li></ul><p> </p><p><span style=\"font-size: 10pt;\">Budget Management:</span></p><ul><li><span style=\"font-size: 10pt;\">Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets.</span></li><li><span style=\"font-size: 10pt;\">Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes</span></li><li><span style=\"font-size: 10pt;\">Negotiate scopes and contracts to ensure effective and efficient delivery</span></li></ul><br><br><ul><li><span style=\"font-size: 10pt;\">6+ years of related work experience</span></li><li><span style=\"font-size: 10pt;\">Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans</span></li><li><span style=\"font-size: 10pt;\">Experience leveraging first-party data and audience segmentation to drive </span><span style=\"font-size: 10pt;\">effectiveness</span></li><li><span style=\"font-size: 10pt;\">Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders</span></li><li><span style=\"font-size: 10pt;\">Strong analytical and strategic thinking skills, with the ability to translate data into action</span></li><li><span style=\"font-size: 10pt;\">Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms</span></li><li><span style=\"font-size: 10pt;\">Demonstrated ability to lead creative strategy and integrated campaign development</span></li><li><span style=\"font-size: 10pt;\">Strong understanding of data privacy and responsible data usage</span></li><li><span style=\"font-size: 10pt;\">Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders.</span></li><li><span style=\"font-size: 10pt;\">Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.</span></li><li><span style=\"font-size: 10pt;\">Proficiency with advertising platforms, analytics tools, and project management software.</span></li></ul>",
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