Marketing Strategist

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    "description_html": "<p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)</strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Location: Hybrid - Irvine, CA</strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Job Type: Contract to Full Time<br> </strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.   <br> <br>Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!  </span></span><br> </p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Overview</strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.</span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.</span></span></p><p></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Key Responsibilities</strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Strategy & Leadership</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Own the strategic roadmap for SEO, ORM, and marketing automation</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Proactively identify opportunities to improve performance, efficiency, and scalability</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Translate business objectives into clear priorities, KPIs, and execution plans</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Lead, mentor, and hold accountable internal team members and external partners</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>SEO Strategy</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Guide keyword and competitive research aligned with mortgage borrower intent</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Improve organic visibility through site optimization, content strategy, and governance</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Monitor algorithm changes and industry trends; recommend data-driven adjustments</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Own SEO reporting, insights, and continuous optimization</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Online Reputation Management (ORM)</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Lead ORM strategy to protect and strengthen brand credibility at scale</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Establish structured monitoring, response, and review-generation processes</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure ORM efforts align with compliance, brand, and governance standards</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Address reputational risks through ethical, sustainable visibility strategies</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Marketing Automation & Salesforce CRM</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Serve as the marketing owner of marketing automation systems & platforms</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure data integrity, reporting accuracy, and clear lifecycle visibility</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Design and optimize marketing automation workflows integrated with Salesforce</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Evaluate, select, and manage marketing automation platforms as business needs evolve</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Build scalable frameworks for segmentation, nurturing, and performance tracking</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Mortgage Industry & Compliance</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Apply strong knowledge of mortgage products, borrower journeys, and regulations</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure all marketing strategy and execution meet regulatory and compliance requirements</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Balance innovation with risk management and operational discipline</span></span></li></ul><p></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Required Qualifications</strong></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">5+ years of experience in digital marketing strategy</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Demonstrated expertise in SEO, ORM, and marketing automation</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Strong hands-on experience with Salesforce CRM</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Experience integrating marketing automation platforms with Salesforce</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Mortgage or financial services industry experience (required)</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Experience managing people and/or external partners</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Analytical, structured, and metrics-driven approach</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Comfortable operating in regulated, enterprise environments</span></span></li></ul><br><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">The hourly rate for this position is $65 per hour.<br> </span></span><p><i>Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include: </i></p><ul><li>Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service. </li><li>Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed. </li><li>9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday) </li><li>Multiple PPO Medical Plans, as well as HDHP eligible plan. </li><li>Dental Coverage </li><li>Vision Coverage </li><li>Company Paid Life Insurance </li><li>401K with a generous employer match </li><li>Additional Benefits including – Optional Life, FSA, Pet Insurance etc. </li><li>Free Legal Services </li><li>Employee Loan Program </li></ul>",
    "description_text": "Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)\n Location: Hybrid - Irvine, CA\n Job Type: Contract to Full Time\n Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.\nMutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!\n Overview\n We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.\n This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.\n Key Responsibilities\n Strategy & Leadership\n Own the strategic roadmap for SEO, ORM, and marketing automation\n Proactively identify opportunities to improve performance, efficiency, and scalability\n Translate business objectives into clear priorities, KPIs, and execution plans\n Lead, mentor, and hold accountable internal team members and external partners\n SEO Strategy\n Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)\n Guide keyword and competitive research aligned with mortgage borrower intent\n Improve organic visibility through site optimization, content strategy, and governance\n Monitor algorithm changes and industry trends; recommend data-driven adjustments\n Own SEO reporting, insights, and continuous optimization\n Online Reputation Management (ORM)\n Lead ORM strategy to protect and strengthen brand credibility at scale\n Establish structured monitoring, response, and review-generation processes\n Ensure ORM efforts align with compliance, brand, and governance standards\n Address reputational risks through ethical, sustainable visibility strategies\n Marketing Automation & Salesforce CRM\n Serve as the marketing owner of marketing automation systems & platforms\n Ensure data integrity, reporting accuracy, and clear lifecycle visibility\n Design and optimize marketing automation workflows integrated with Salesforce\n Evaluate, select, and manage marketing automation platforms as business needs evolve\n Build scalable frameworks for segmentation, nurturing, and performance tracking\n Mortgage Industry & Compliance\n Apply strong knowledge of mortgage products, borrower journeys, and regulations\n Ensure all marketing strategy and execution meet regulatory and compliance requirements\n Balance innovation with risk management and operational discipline\n Required Qualifications\n 5+ years of experience in digital marketing strategy\n Demonstrated expertise in SEO, ORM, and marketing automation\n Strong hands-on experience with Salesforce CRM\n Experience integrating marketing automation platforms with Salesforce\n Mortgage or financial services industry experience (required)\n Experience managing people and/or external partners\n Analytical, structured, and metrics-driven approach\n Comfortable operating in regulated, enterprise environments\n The hourly rate for this position is $65 per hour.\n  Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:\n Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.\n Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.\n 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)\n Multiple PPO Medical Plans, as well as HDHP eligible plan.\n Dental Coverage\n Vision Coverage\n Company Paid Life Insurance\n 401K with a generous employer match\n Additional Benefits including – Optional Life, FSA, Pet Insurance etc.\n Free Legal Services\n Employee Loan Program",
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      "description": "<p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)</strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Location: Hybrid - Irvine, CA</strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Job Type: Contract to Full Time<br> </strong></span></span></p><p lang=\"en-us\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.   <br> <br>Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!  </span></span><br> </p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Overview</strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.</span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.</span></span></p><p></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Key Responsibilities</strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Strategy & Leadership</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Own the strategic roadmap for SEO, ORM, and marketing automation</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Proactively identify opportunities to improve performance, efficiency, and scalability</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Translate business objectives into clear priorities, KPIs, and execution plans</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Lead, mentor, and hold accountable internal team members and external partners</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>SEO Strategy</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Guide keyword and competitive research aligned with mortgage borrower intent</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Improve organic visibility through site optimization, content strategy, and governance</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Monitor algorithm changes and industry trends; recommend data-driven adjustments</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Own SEO reporting, insights, and continuous optimization</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Online Reputation Management (ORM)</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Lead ORM strategy to protect and strengthen brand credibility at scale</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Establish structured monitoring, response, and review-generation processes</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure ORM efforts align with compliance, brand, and governance standards</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Address reputational risks through ethical, sustainable visibility strategies</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Marketing Automation & Salesforce CRM</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Serve as the marketing owner of marketing automation systems & platforms</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure data integrity, reporting accuracy, and clear lifecycle visibility</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Design and optimize marketing automation workflows integrated with Salesforce</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Evaluate, select, and manage marketing automation platforms as business needs evolve</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Build scalable frameworks for segmentation, nurturing, and performance tracking</span></span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><em>Mortgage Industry & Compliance</em></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Apply strong knowledge of mortgage products, borrower journeys, and regulations</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Ensure all marketing strategy and execution meet regulatory and compliance requirements</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Balance innovation with risk management and operational discipline</span></span></li></ul><p></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\"><strong>Required Qualifications</strong></span></span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">5+ years of experience in digital marketing strategy</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Demonstrated expertise in SEO, ORM, and marketing automation</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Strong hands-on experience with Salesforce CRM</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Experience integrating marketing automation platforms with Salesforce</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Mortgage or financial services industry experience (required)</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Experience managing people and/or external partners</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Analytical, structured, and metrics-driven approach</span></span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">Comfortable operating in regulated, enterprise environments</span></span></li></ul><br><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:12px;\">The hourly rate for this position is $65 per hour.<br> </span></span><p><i>Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include: </i></p><ul><li>Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service. </li><li>Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed. </li><li>9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday) </li><li>Multiple PPO Medical Plans, as well as HDHP eligible plan. </li><li>Dental Coverage </li><li>Vision Coverage </li><li>Company Paid Life Insurance </li><li>401K with a generous employer match </li><li>Additional Benefits including – Optional Life, FSA, Pet Insurance etc. </li><li>Free Legal Services </li><li>Employee Loan Program </li></ul>",
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