Specialist – Marketing Automation

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    "url": "https://indiacareers-lennox.icims.com/jobs/51199/specialist-%e2%80%93-marketing-automation/job",
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    "title": "Specialist – Marketing Automation",
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    "datePosted": "2026-01-19T05:00:00.000Z",
    "description": "<h2>Company Profile</h2>\n<p><strong>Lennox (NYSE: LII)</strong> Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.</p>\n<h2>Job Description</h2>\n<p>We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement. The role collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.  </p>\n<p> </p>\n<p><strong>Marketing Automation & Campaign Execution</strong> </p>\n<ul>\n <li>Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery. </li>\n</ul>\n<ul>\n <li>Build and maintain email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools. </li>\n <li>Execute A/B tests and contribute to optimizing journeys and campaign workflows. </li>\n <li>Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns. </li>\n <li>Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs. </li>\n <li>Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness. </li>\n <li>Maintain dashboards and recurring performance summaries to support data-driven decision-making. <p> </p><p><strong>Email Template Development & Execution</strong> </p>\n  <ul>\n   <li>Create, build and test email templates and manage changes and improvements to existing email templates & content blocks. </li>\n  </ul>\n  <ul>\n   <li>Collaborate with content marketers to build, schedule, and send e-blasts daily. </li>\n  </ul><p><strong>Lead Management & Scoring</strong> </p>\n  <ul>\n   <li>Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud. </li>\n  </ul>\n  <ul>\n   <li>Build and maintain new forms and enhance existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic. </li>\n  </ul><p><strong>Systems Ownership & Governance</strong> </p>\n  <ul>\n   <li>Support Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud). </li>\n  </ul>\n  <ul>\n   <li>Uphold system compliance and data hygiene as defined by Campaign Operations Specialist. </li>\n  </ul>\n  <ul>\n   <li>Maintain brand standards and guidelines through content and email and cloud page templates. </li>\n  </ul><p><strong>Analytics & Reporting</strong> </p>\n  <ul>\n   <li>Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities and meaningful recommendations. </li>\n  </ul>\n  <ul>\n   <li>Collaborate with Digital Analyst to develop standard reports and dashboards that report on MQLs, campaign influence, and automation-driven pipeline contribution. </li>\n   <li>Provide insights to refine segmentation, journey logic, and message personalization. </li>\n   <li>Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.</li>\n   <li><strong>Content Personalization & Targeting</strong> \n    <ul>\n     <li>Work with product and content marketing teams to tailor assets for each buyer segment. </li>\n    </ul>\n    <ul>\n     <li>Implement dynamic content to support personalization for vertical markets, product lines, and customer roles. </li>\n    </ul>\n    <ul>\n     <li>Support A/B testing, subject line optimization, and message refinement. </li>\n    </ul><p><strong>General/Soft skills:</strong> </p>\n    <ul>\n     <li>Align and collaborate regularly with digital marketing team on SEO strategy, website integration, and form optimization. </li>\n    </ul>\n    <ul>\n     <li>Basic knowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical. </li>\n    </ul>\n    <ul>\n     <li>Ability to translate business requirements and<strong> </strong>submit user stories (Azure DevOps) to MarTech and Development teams and resources. </li>\n    </ul>\n    <ul>\n     <li>Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes. </li>\n    </ul>\n    <ul>\n     <li>Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills. </li>\n    </ul>\n    <ul>\n     <li>Work hours: Available for meetings and discussions until 12 noon CST </li>\n    </ul>\n    <ul>\n     <li>Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately. </li>\n    </ul> </li>\n  </ul></li>\n</ul>\n<h2>Qualifications</h2>\n<ul>\n <li>Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field. </li>\n</ul>\n<ul>\n <li>Proven experience (7+ years) in digital marketing, specifically marketing automation, preferably on Salesforce Marketing Cloud </li>\n</ul>\n<ul>\n <li>Excellent communication, presentation, and interpersonal skills.  </li>\n</ul>\n<p><strong>Preferred</strong> <strong>Experience</strong> </p>\n<ul>\n <li>Experience working in a commercial HVAC, industrial equipment, or manufacturing company. </li>\n</ul>\n<ul>\n <li>Knowledge of Salesforce or Microsoft Dynamics CRM. </li>\n</ul>\n<ul>\n <li>Basic knowledge and experience with JavaScript, HTML and CSS.  </li>\n</ul>\n<ul>\n <li>Familiarity with channel marketing and contractor engagement programs. </li>\n</ul>\n<ul>\n <li>Certification in MAP platforms (Salesforce Marketing Cloud). </li>\n <li>Understanding of lifecycle marketing, ABM, and customer journey design. <p><strong>Success Indicators</strong> </p>\n  <ul>\n   <li>Growth in MQLs and qualified pipeline driven through automated journeys. </li>\n  </ul>\n  <ul>\n   <li>Improved lead scoring accuracy and improved alignment between marketing and sales. </li>\n  </ul>\n  <ul>\n   <li>Reduction in manual campaign work. </li>\n  </ul>\n  <ul>\n   <li>Increased efficiency through automation. </li>\n  </ul>\n  <ul>\n   <li>Higher engagement rates across email, content, and campaigns. </li>\n  </ul>\n  <ul>\n   <li>Improved distributor and contractor onboarding and training adoption via automated programs. </li>\n  </ul></li>\n</ul>",
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