Video Content Specialist

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    "jobOpeningName": "Video Content Specialist ",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Fort Walton Beach",
      "state": "Florida",
      "postalCode": "32548",
      "addressCountry": "United States"
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    "datePosted": "2024-03-20",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\">Applicant must be willing to work in our office in Fort Walton Beach, FL. No remote option is available for this position.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\"><span style=\"text-decoration: underline\">What You’ll Do</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">As TalkingParents' Video Content Specialist, you'll be a key content creator on our award-winning marketing team working closely with our Video Content Team Lead and Lead Social Media Specialist, as well as the rest of our digital marketing and content teams, to produce videos that drive measurable results across paid and organic channels. This isn't a cinematic production role; it's a marketing-first content position where you'll concept, shoot, edit, and optimize video for platforms like Google Ads, Meta, YouTube, social media, and our website.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\"><span style=\"text-decoration: underline\">How you'll make an impact</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">We're looking for a creative, data-minded video content creator who understands that great marketing video isn't just visually appealing, it performs. You should be comfortable developing content from concept through delivery, working directly with on-camera subjects, and iterating based on performance data. Whether it's a paid social ad, a testimonial video, a webinar, or an organic social reel, you approach every piece of content with brand consistency and marketing objectives in mind.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; text-decoration: underline\"><span style=\"font-weight: bold\">Position Responsibilities</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Conceptualizing, filming, and editing video content optimized for paid advertising campaigns across Google, Meta, YouTube, and other digital platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Creating engaging organic video content for social media channels and the TalkingParents website, including short-form reels, promo videos, and event recaps.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Filming informational content, customer/client testimonials, and interviews while managing on-camera subjects with professionalism and ease.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Supporting the production and execution of live webinars, including setup, filming, and post-production of recorded versions.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Collaborating with the digital marketing and content teams to align video creative with campaign objectives, audience targeting, and brand guidelines.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Reviewing performance data and platform analytics to inform content decisions, improve creative effectiveness, and iterate on what's working.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Managing multiple projects simultaneously with varying timelines, scopes, and deliverables.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Maintaining organized asset libraries and ensuring all content adheres to TalkingParents' brand standards.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; text-decoration: underline\"><span style=\"font-weight: bold\">Position Requirements</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\"><em>Applicant must provide a demo reel or portfolio demonstrating relevant work. Please highlight your specific contributions on any team projects, and include examples of digital marketing, advertising, or social media video content wherever possible.</em></span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">1–3 years of experience creating video content for digital marketing, advertising, or social media purposes.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Understanding of video best practices across major digital advertising and social platforms (Meta, Google/YouTube, TikTok, etc.), including aspect ratios, format specs, and creative guidelines.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Familiarity with foundational marketing concepts. You understand why a video is being made, not just how to make it.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Strong proficiency in Adobe Premiere Pro; working knowledge of Adobe Photoshop and/or Lightroom.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Experience shooting both photos and video with mirrorless camera systems and working with audio and lighting equipment.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Strong interpersonal skills with the ability to direct and put at ease on-camera talent, including non-professional subjects.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Reliable transportation and willingness to occasionally work outside normal office hours for video shoots and events.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Capable of working in both indoor and outdoor environments that may be physically demanding, including standing for extended periods and carrying equipment.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Able to lift up to 30 lbs.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; text-decoration: underline\"><span style=\"font-weight: bold\">Bonus Skills</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Experience with animation and motion graphics, particularly Adobe After Effects.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Familiarity with CTV/OTT ad production and specs.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Experience with webinar/streaming platforms (e.g., Zoom, YouTube, Ecamm, etc.)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Basic understanding of paid media metrics (CTR, ROAS, CPV, etc.) and how creative impacts campaign performance.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Experience with A/B testing video creative or producing multiple ad variations for performance testing.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Familiarity with working with project management systems (e.g., ClickUp)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif\">Utilization of marketing intelligence tools for content optimization and performance tracking (e.g., Motion, VidIQ, etc.)</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"><span style=\"text-decoration: underline\"><span style=\"font-family: arial, helvetica, sans-serif; font-weight: bold\"><em>Applicant must provide a demo reel or portfolio demonstrating relevant work. Please highlight your specific contributions on any team projects, and include examples of digital marketing, advertising, or social media video content wherever possible.</em></span></span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"><br></span><br></p>\n<p><span style=\"font-size: 12pt\">NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\"><em>*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.</em></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">*TalkingParents is an Equal Opportunity Employer</span><br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">*MUST PASS DRUG TEST</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">*No outsourcing or recruiting firms, please.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif\"> </span></p>",
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