Senior Product Manager - Plano, TX

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This role requires the ability to operate comfortably in fast-paced environments, manage ambiguity, and influence stakeholders across product, engineering, design, and business teams.</p>Key Responsibilities Product Strategy &amp; Ownership\n<ul>\n <li>Own and drive product strategy, roadmap, and execution for key digital product areas.</li>\n <li>Define product vision and align priorities with customer needs, business goals, and market opportunities.</li>\n <li>Create and maintain Product Requirements Documents (PRDs), Press Release and FAQ (PR/FAQ) documents, user stories, and acceptance criteria.</li>\n <li>Define measurable product goals, KPIs, and success metrics to evaluate business and customer impact.</li>\n</ul>Customer Discovery &amp; Product Insights\n<ul>\n <li>Lead customer discovery efforts including interviews, usability testing, and research sessions to understand user behaviors and pain points.</li>\n <li>Translate customer insights and business needs into scalable product capabilities and user experiences.</li>\n <li>Use qualitative and quantitative data to validate assumptions and influence product direction.</li>\n</ul>Product Prioritization &amp; Delivery\n<ul>\n <li>Prioritize features and initiatives based on customer value, business impact, technical feasibility, and strategic alignment.</li>\n <li>Own and manage product backlogs, release planning, and feature sequencing within Agile delivery frameworks.</li>\n <li>Partner closely with engineering and design teams to ensure delivery aligns with product vision and customer expectations.</li>\n <li>Drive incremental product releases and continuous iteration based on feedback and analytics.</li>\n</ul>Data-Driven Decision Making\n<ul>\n <li>Define instrumentation requirements and partner with analytics teams to establish dashboards and reporting frameworks.</li>\n <li>Monitor product performance, feature adoption, customer engagement, and operational metrics.</li>\n <li>Use experimentation, analytics, and user feedback to optimize product outcomes and guide future investments.</li>\n</ul>Cross-Functional Leadership\n<ul>\n <li>Collaborate with stakeholders across engineering, UX/UI, operations, compliance, analytics, and executive leadership teams.</li>\n <li>Communicate product strategy, priorities, trade-offs, and roadmap updates effectively to both technical and non-technical audiences.</li>\n <li>Drive alignment and decision-making across multiple teams and stakeholders.</li>\n</ul>AI-Enabled Product Practices\n<ul>\n <li>Leverage AI-powered tools and workflows to improve product discovery, documentation, prototyping, backlog refinement, and delivery processes.</li>\n <li>Evaluate opportunities to incorporate AI/ML-driven capabilities into digital products and customer experiences.</li>\n <li>Promote modern product management practices and continuous improvement across teams.</li>\n</ul>Required Qualifications\n<ul>\n <li>7+ years of product management experience delivering consumer-facing digital products.</li>\n <li>Proven experience leading products from discovery through launch and post-launch optimization.</li>\n <li>Strong experience conducting customer research, usability testing, and product discovery activities.</li>\n <li>Demonstrated ability to define product strategy and prioritize features using customer insights, analytics, and business goals.</li>\n <li>Experience creating PRDs, user stories, acceptance criteria, and roadmap documentation.</li>\n <li>Strong understanding of Agile methodologies, sprint planning, backlog management, and iterative delivery practices.</li>\n <li>Excellent written and verbal communication skills with strong stakeholder management capabilities.</li>\n <li>Experience working directly with engineering and design teams in fast-paced product organizations.</li>\n <li>Strong analytical and problem-solving skills with a data-driven mindset.</li>\n <li>Ability to manage ambiguity, influence decisions, and drive alignment across cross-functional teams.</li>\n</ul>Preferred Qualifications\n<ul>\n <li>Experience in automotive, fintech, lending, marketplace, or other digital platform-based industries.</li>\n <li>Experience building AI/ML-powered product features such as personalization, recommendations, or intelligent search.</li>\n <li>Familiarity with regulatory or compliance-driven product environments.</li>\n <li>Experience using PR/FAQ or similar “working backwards” product frameworks.</li>\n <li>Experience with experimentation platforms, analytics tools, and AI-assisted product delivery workflows.</li>\n</ul>Core Skills\n<ul>\n <li>Product Strategy &amp; 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