Senior Manager, B2B Growth Marketing

{
  "content_hash": "0a2006128352b5ef77ba2102f0b058c0829f092a13ab41e51bace26d0e761c0d",
  "source_hash": "556b1e50fce945ec55f7026e601fbfa5bbc26b41b5f73194135a4f5ab43ff5af",
  "last_changed_at": "2026-06-06T07:58:09.961Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Lawrence, MA",
    "city": "Lawrence",
    "region": "MA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
  },
  "salary_max": 110000,
  "salary_min": 100000,
  "inferred_at": "2026-06-06T07:58:09.957Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Lawrence, MA",
      "city": "Lawrence",
      "region": "MA",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.9
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "USD"
}

{}

{
  "lists": [
    {
      "text": "What We Will Achieve Together:",
      "content": "\n<li>\n<p>B2B Go-to-Market Strategy: Define how we take our employer offering to market—shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.</p>\n</li>\n<li>\n<p>Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.</p>\n</li>\n"
    },
    {
      "text": "What you’ll do:",
      "content": "<div>\n<h3>B2B Strategy, Positioning &amp; Personas</h3>\n\n<li>Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).</li>\n<li>Own B2B positioning and messaging across employer segments, industries, and solutions.</li>\n<li>Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.</li>\n<li>Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.</li>\n\n<h3>&nbsp;</h3>\n<h3>Go-to-Market &amp; Employer Marketing</h3>\n\n<li>Lead B2B go-to-market strategy for new and evolving employer solutions.</li>\n<li>Own the development of all B2B-facing marketing assets, including:</li>\n<li>Employer pitch decks and sales presentations\n\n</li><li>One-pagers, sell sheets, and case studies</li>\n<li>Employer landing pages and conversion paths</li>\n\n\n<li>Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.</li>\n\n<h3>&nbsp;</h3>\n<h3>B2B Growth Marketing &amp; Demand Generation</h3>\n\n<li>Own B2B growth marketing strategy, including demand generation and experimentation.</li>\n<li>Partner with agencies to plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting.</li>\n<li>Lead a test-and-learn approach to:\n\n</li><li>Audience targeting</li>\n<li>Messaging and creative</li>\n<li>Offers and conversion paths</li>\n\n\n<li>Focus on quality of pipeline, learning velocity, and sales impact—not just lead volume.</li>\n\n<h3>&nbsp;</h3>\n<h3>Sales &amp; Cross-Functional Partnership</h3>\n\n<li>Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.</li>\n<li>Bring market feedback and performance insights back into messaging, positioning, and GTM strategy.</li>\n\n<p>&nbsp;</p>\n<h3>Broader Marketing Support</h3>\n\n<li>Contribute to select strategic marketing initiatives across the organization, particularly those requiring:\n\n</li><li>Advanced positioning and messaging</li>\n<li>New audience or service launches</li>\n<li>Go-to-market planning</li>\n\n\n<li>Act as a senior strategic partner within the marketing team, raising the bar on clarity and execution.</li>\n\n<p>&nbsp;</p>\n<h3>What Success Looks Like</h3>\n\n<li>Clear, differentiated employer personas and B2B positioning.</li>\n<li>Sales teams equipped with strong, usable, and effective employer-facing materials.</li>\n<li>A functioning B2B growth engine with clear insights into what industries, messages, and channels perform best.</li>\n<li>High-quality employer pipeline that supports revenue growth and long-term scalability.</li>\n<li>Strong cross-functional trust between Marketing, Sales, and leadership.</li>\n\n</div>"
    },
    {
      "text": "Required & Preferred Qualifications:",
      "content": "<div>\n\n<li>7–10+ years of experience in B2B marketing, growth marketing, or go-to-market roles.</li>\n<li>Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales).</li>\n<li>Strong background in positioning, messaging, and demand generation.</li>\n<li>Comfort working closely with Sales and leadership on revenue-aligned goals.</li>\n<li>Experience managing agencies and external partners with confidence and clarity.</li>\n<li>Analytical, curious, and comfortable operating without a playbook.</li>\n<li>Excellent communicator who can simplify complexity and influence across teams.</li>\n<li>This is a rare opportunity to build a B2B growth function from the ground up inside an organization with a meaningful mission, strong leadership buy-in, and real market demand. You’ll have ownership, visibility, and the chance to shape how a new growth engine comes to life.</li>\n\n</div>"
    },
    {
      "text": "Work Environment & Physical Requirements:",
      "content": "\n<li>\n<p>Lift or move items up to 25 lbs.</p>\n</li>\n<li>\n<p>Work in environments where children, families, and staff are present.</p>\n</li>\n<li>\n<p>Travel locally up to 25% of the time</p>\n</li>\n"
    },
    {
      "text": "Benefits:",
      "content": "<div>\n\n<li>Health benefits are available upon start date.</li>\n<li>Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.</li>\n<li>Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)</li>\n<li>Comprehensive benefits package, including health, dental, vision, and pet insurance.</li>\n<li>401k with company match.</li>\n<li>Tuition reimbursement.</li>\n<li>Career advancement and coaching.</li>\n<li>Additional Paid Time off and Holidays.</li>\n<li>Referral Program.</li>\n<li>#LI-HYBRID</li>\n\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1776793647317,
  "updatedAt": null,
  "categories": {
    "team": "Babilou Family - US Headquarters",
    "location": "Lawrence, MA",
    "commitment": "Full-Time",
    "department": "Little Sprouts",
    "allLocations": [
      "Lawrence, MA"
    ]
  },
  "salaryRange": {
    "max": 110000,
    "min": 100000,
    "currency": "USD",
    "interval": "per-year-salary"
  },
  "workplaceType": "hybrid"
}