Sr Manager, Integrated Marketing

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    "description": "<p>The Opportunity</p>\n<p>Reporting to the SVP of Marketing, the Senior Manager of Integrated Marketing will lead the development and execution of Clio’s integrated consumer marketing engine across paid media, social, influencer, PR, partnerships, community, email/SMS and website. This person will translate brand strategy into breakthrough, measurable campaigns that generate awareness, build brand equity and foster consumer love to support long-term revenue growth.</p>\n<p> </p>\n<p>The Company</p>\n<p>Clio Snacks is a disruptive, high-growth snack company, reimagining permissible indulgence. We’re the pioneers behind the first and only refrigerated yogurt bar—blending the benefits of Greek yogurt, like protein and probiotics, with a creamy cheesecake-like texture and delicious coatings. We help consumers indulge confidently by making delicious, better-for-you snacks convenient and accessible nationwide.</p>\n<p> </p>\n<p>What You'll Do</p>\n<ul>\n<li><em>Integrated Marketing Strategy, Development and Management</em>\n<ul>\n<li>Work alongside the SVP of Marketing and Sr Brand Manager to develop integrated marketing communication plans that support total brand marketing strategy and objectives.</li>\n<li>Quarterback the integrated campaign process from brief to execution to post-campaign analysis, ensuring work is strategically sharp, creatively cohesive, on time, and measurable.</li>\n<li>Lead team of two plus agency partners in development, execution and promotion of high-quality, on-brand paid advertising, partnerships, PR, influencer, social media, email/sms, website and ambassadors programming to drive brand awareness &amp; customer acquisition.</li>\n<li>Establish campaign KPIs, measurement plans, and performance learnings, continuously testing and improve campaigns by optimizing audience, channel, timing, message, offer, etc.</li>\n<li>Continuously develop, manage and optimize integrated marketing budget as plans evolve.</li>\n</ul>\n</li>\n<li><em>PR, Partnerships &amp; Cultural Relevance</em>\n<ul>\n<li>Partner with communications agency and internal stakeholders to develop earned media strategies that build brand awareness, credibility, and cultural relevance.</li>\n<li>Identify press-worthy brand moments, company stories, trend angles and consumer insights that can generate earned media coverage.</li>\n<li>Support development of press materials, messaging, product seeding strategies, media mailers, event concepts, and spokesperson opportunities.</li>\n<li>Track PR performance and translate earned media results into clear learnings, opportunities, and recommendations.</li>\n</ul>\n</li>\n<li><em>Social, Influencer, Ambassador and Community Oversight </em>\n<ul>\n<li>Support team members in fostering brand love through targeted, one-on-one consumer interactions across social, influencer and consumer conversation management.</li>\n<li>Amplifying this brand love through strategic loyalty tactics, including our consumer ambassador program (Clio Cravings Club) and college and university initiatives.</li>\n<li>Guide consumer response, ensuring timely, empathetic, and on-brand interactions that strengthen consumer relationships</li>\n</ul>\n</li>\n<li><em>Website, E-Commerce, Email/SMS Liaison</em>\n<ul>\n<li>Partner with agency/contractor to support strategies that drive ecommerce traffic, product trial, conversion, repeat and loyalty.</li>\n<li>Serve as the internal marketing liaison for website, ecommerce and email/SMS content, ensuring all efforts align with brand and key priorities</li>\n</ul>\n</li>\n<li><em>Thought Leadership/Team Management</em>\n<ul>\n<li>Create breakthrough ideas to make our marketing communications stand out in a crowded, digital world.</li>\n<li>Seek out and evaluate new business opportunities, tools and platforms to optimize marketing initiatives and ROI.</li>\n<li>Identify and manage the correct external partners (agencies and freelancers, technology companies, etc.) to bring about flawless execution and negotiate contracts and deals where appropriate.</li>\n<li>Spearhead events and partnership strategy and execution.</li>\n<li>Develop, coach and mentor direct report(s).</li>\n</ul>\n</li>\n</ul>\n<p> </p>\n<p>What You'll Need</p>\n<ul>\n<li>Bachelor’s degree with 8+ years of experience, preferably in CPG, food &amp; beverage, snacking, wellness, or high-growth consumer brands.</li>\n<li>Proven experience leading integrated campaigns across paid, owned, earned, social, influencer, email/SMS, ecommerce, and partnerships.</li>\n<li>Demonstrable experience managing direct reports, agencies, budgets, timelines, and integrated teams.</li>\n<li>Strong creative judgment with experience developing briefs, campaign concepts, content plans, and brand communications.</li>\n<li>Ready to take on high levels of responsibility and balance a broad range of initiatives</li>\n<li>Growth mindset / to be a self-starter motivated by strong desire to test, learn, and improve.</li>\n<li>Empathy for our consumer and eagerness to collaborate and partner with the Clio team.</li>\n</ul>\n<p> </p>\n<p>Work Environment</p>\n<ul>\n<li>Hybrid, remote plus two days from our office in Piscataway, NJ</li>\n</ul>\n<p> </p>\n<p>Why You Should Join Us</p>\n<ul>\n<li>A people-centered company and culture.</li>\n<li>Genuinely great coworkers who want to see the company and each other succeed.</li>\n<li>Competitive salary and benefits package, including medical, dental, vision, life insurances, short-term disability, long-term disability, 401k, paid time off, and tuition reimbursement</li>\n<li>Chance to make a significant impact on the direction and growth of the company.</li>\n<li>A fridge full of delicious yogurt bars for your enjoyment (and inspiration!).</li>\n<li>We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. </li>\n</ul>\n<p> </p>\n<p>Compensation</p>\n<ul>\n<li>Starting at 130,000</li>\n</ul>\n<p>The above salary is based on a good-faith estimate made at publication and may be modified in the future. The pay offered to a candidate may vary depending on factors such as education, experience, and geographic location.</p>",
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