Product Marketing Manager

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    "description": "<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Who We Are</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Teroxx is an innovative digital asset boutique operating at the intersection of finance and technology. We are a MiCA-Licensed Crypto-Asset Service Provider (CASP) in the EU, focused on creating secure, user-centric, and data-driven digital solutions that empower both private and institutional clients.</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Our products and services span exchange, advising on crypto-assets, portfolio management, custody, and market analytics — designed to bring transparency, efficiency, and reliability to the rapidly evolving world of digital assets.</span><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\"><br><br></span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">We are seeking a creative and analytically minded Product Marketing Manager to join our international team. In this role, you will be the strategic bridge between our product and go-to-market functions — translating complex digital asset offerings into compelling narratives that resonate with both private investors and institutional clients.</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">You will own product positioning, messaging, and launch strategies across Teroxx's full product suite — from trading and portfolio management to compliance and custody tools. This role is ideal for a data-driven marketing professional with a passion for fintech and regulated digital finance who thrives at the intersection of strategy, storytelling, and execution.</span><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\"><br><br></span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Your Key Responsibilities</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Product Positioning &amp; Messaging</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Develop and maintain compelling positioning, value propositions, and messaging frameworks for all Teroxx products and services.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Translate complex crypto and fintech concepts into clear, accessible narratives for diverse audiences — from retail investors to institutional clients.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Ensure consistent brand voice and messaging across all product touchpoints and channels.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Go-to-Market Strategy</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Plan and execute product launch campaigns in close collaboration with product management, design, compliance, and sales teams.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Define target segments, buyer personas, and market entry strategies for new features and product updates.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Coordinate cross-functional launch readiness, including sales enablement materials, training, and support documentation.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Content &amp; Campaign Management</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Create and oversee high-quality marketing content — including landing pages, product one-pagers, case studies, video scripts, and email campaigns.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Develop educational content that demystifies digital assets, MiCA compliance, and Teroxx's unique product ecosystem.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Manage content calendar and multi-channel campaigns across web, email, social media, and partner channels.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Market &amp; Competitive Intelligence</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Conduct ongoing market research and competitive analysis to identify trends, opportunities, and positioning gaps in the digital asset landscape.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Monitor competitor messaging, product launches, and marketing activities to inform strategy.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Gather and synthesize user feedback, sales insights, and data analytics to continuously refine marketing approaches.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Performance &amp; Analytics</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Define and track key marketing KPIs (e.g., conversion rates, campaign ROI, user acquisition, engagement metrics) to measure effectiveness.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Use data-driven insights to optimize campaigns and report results to leadership and stakeholders.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Leverage CRM and analytics tools to support pipeline growth and retention goals.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Stakeholder Collaboration</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Work closely with the Product Manager and Business Analysts to deeply understand product roadmaps and upcoming features.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Partner with compliance and legal teams to ensure all marketing materials align with MiCA, AML, and relevant regulatory requirements.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Present marketing strategies, campaign results, and roadmaps to senior leadership.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Qualifications &amp; Experience</span></p>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Required</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">3+ years of experience in product marketing, growth marketing, or related roles within fintech, crypto, or financial services.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Proven ability to develop product messaging and positioning for complex, regulated financial products.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Strong written and verbal communication skills in English — ability to simplify and communicate technical concepts with clarity and impact.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Experience planning and executing multi-channel go-to-market campaigns.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Analytical mindset with hands-on experience using marketing analytics and CRM tools.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Familiarity with Agile development environments and cross-functional collaboration.</span></li>\n</ul>\n<p><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Preferred</span></p>\n<ul>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Background in digital assets, blockchain technology, or regulated crypto environments.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Understanding of MiCA, AML, or similar EU financial regulatory frameworks.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Experience with B2B and B2C marketing in a fintech or trading context.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Mixpanel).</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Marketing certifications (CIM, AMA, HubSpot, or equivalent) are an advantage.</span></li>\n</ul>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Why Join Us:</span></p>\n<ul>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Work on impactful marketing initiatives at the cutting edge of crypto and fintech.</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Be part of an international, collaborative, and growth-oriented team shaping the future of regulated digital finance.</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Play a crucial role in achieving a landmark regulatory milestone that will shape the future of our company.</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Opportunities for professional growth and career advancement within a rapidly evolving industry.</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Attractive Compensation Package – Competitive salary aligned with experience and market standards</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Supportive &amp; Collaborative Culture – Work in a friendly, team-oriented environment</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Modern Workplace – Enjoy state-of-the-art offices designed for comfort and productivity</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Flexible Work Model and Working hours,</span><span style=\"color: #3c4043; font-family: Arial,sans-serif; font-size: 10pt\">the role operates under a hybrid model, combining remote and on-site work, </span><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">and potential for remote work.</span></li>\n<li><span style=\"color: #1d1c1d; font-family: Arial,sans-serif; font-size: 10pt\">Direct exposure to a fully MiCA-licensed CASP environment — rare and highly valuable expertise.</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">Strong Team Ethos – Be part of a motivated team that values cooperation and shared success</span><span style=\"font-family: Arial,sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt\">Teroxx’s standard policy to undertake various background screening checks on all applicants to whom a conditional job offer is made. Teroxx will only ask applicants to disclose further information and/or documentation when a conditional job offer is made. </span></p>\n<p><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt\"> </span></p>\n<p><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Disclaimer: </span><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt\">All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our </span><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Personal Data Privacy Policy</span><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt\"> at </span><a href=\"https://teroxx.com/legal/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">https://teroxx.com/legal/privacy-policy</span></a><span style=\"color: #212121; font-family: Arial,sans-serif; font-size: 10pt\">  for details on how we handle personal information relating to job applicants.</span></p>",
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