Director B2B Lead Mgmt & CDP Marketing Operations

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    "ExternalDescriptionStr": "<p>The <i><strong>Director B2B Lead Management &amp; CDP Operations</strong></i> is a strategic leadership role which supports Staples Business growth objectives by overseeing and optimizing the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops; overseeing our marketing email operations functions that support Staples Business; and maturing our utilization of a CDP (Customer Data Platform) to develop and execute highly personalized, data<span style=\"font-family: Calibri, sans-serif;\"><span style=\"font-size: 11pt; line-height: 107%;\">[1]</span></span>driven, and well-orchestrated multi-touch campaigns. This role will improve the efficiency and effectiveness of our lead management &amp; targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices.</p><p>&nbsp;</p><p><span style=\"font-size: 12pt;\"><strong><u>Duties &amp; Responsibilities</u></strong></span></p><p>• Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing &amp; CRM teams responsible for our lead generation strategy.&nbsp;</p><p>• Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.&nbsp;</p><p>• Design and continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.</p><p>• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.&nbsp;</p><p>• Leverage the recent implementation of a CDP for both efficiency and effectiveness.&nbsp;</p><p>• Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.&nbsp;</p><p>• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.&nbsp;</p><p>• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences.&nbsp;</p><p>• Actively research and recommend third party data partners to enhance our program.&nbsp;</p><p>• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.</p><p>• Manage the marketing operations budgets and any relevant technology vendor relationships.</p><p>• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.&nbsp;</p><p>• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.&nbsp;</p><p>• Infuse AI utilization into your daily routines and that of your team.</p><p>&nbsp;</p><p><span style=\"font-size: 12pt;\"><strong><u>Basic Qualifications</u></strong></span></p><p>• Bachelor’s Degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field OR equivalent work experience.</p><p>• 10+ years of experience in B2B marketing or GM role.<span>&nbsp;</span></p><p>• 3+ years in a marketing operations leadership role.</p><p>• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).&nbsp;</p><p>• Experience with lead scoring, qualification, routing, and attribution models.</p><p>• Demonstrated ability to manage and optimize multi-channel marketing campaigns.</p><p>• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.&nbsp;</p><p>• Demonstrated experience driving process improvement and operational excellence in a B2B context.&nbsp;</p><p>• Knowledge of data privacy regulations and compliance best practices.</p><p>&nbsp;</p><p><span style=\"font-size: 12pt;\"><strong><u>Preferred Qualifications</u></strong></span></p><p>• MBA or Advanced Degree in a related field.</p><p>• CRM or CDP experience.</p><p>• Experience using CDPs such as Adobe Real-Time CDP, Salesforce Data Cloud, or equivalent.</p><p>• Experience with AI-enabled marketing, predictive modeling, or advanced segmentation strategies.</p><p>• Experience supporting large-scale B2B sales organizations.</p><p>• Demonstrated success improving lead-to-opportunity conversion and pipeline velocity.</p><p>• Familiarity with Salesforce, Marketo, Eloqua, or similar sales and marketing systems.</p><p>• Experience within a multi-channel or omni-channel B2B enterprise environment.</p><p>&nbsp;</p><p>&nbsp;</p>",
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