Director of Demand Gen, Organic

About Sayari: Sayari is the judgment infrastructure for trustworthy AI in economic security and commercial risk. The Sayari Commercial World Model resolves 11.7B+ primary-source records from 250+ jurisdictions forming the ground truth of global commerce. A Judgment Ontology, encoding over a decade of investigative tradecraft, and Superconductor, an agentic orchestration platform, deliver AI that reasons like an expert analyst, shows its work, and traces every finding to its source. Trusted by U.S. Customs and Border Protection, HM Revenue & Customs, and Fortune 500 enterprises, Sayari is used by thousands of professionals across 35+ countries to secure supply chains and dismantle illicit networks. Headquartered in Washington, D.C., with offices in London, Singapore, Tokyo, and Tel Aviv. POSITION DESCRIPTION Most demand generation programs buy attention. We're building the kind that earns it. Sayari maps the world's commercial relationships — beneficial ownership, corporate control, supply chain exposure — across 250+ jurisdictions. Our buyers are compliance officers, legal teams, and government analysts who make high-stakes decisions. They don't respond to retargeted ads. They respond to expertise, clarity, and content that shows its work. We're looking for a Director of Demand Generation to own our organic pipeline — search, LinkedIn, social, and answer engine optimization. You'll join a marketing team that's already generating pipeline and have room to build something more systematic. This is an execution role that requires strategic thinking, not a strategy role waiting for someone else to execute. JOB RESPONSIBILITIES SEO and content Map the full keyword and topic landscape for our buyer set — compliance, trade, TPRM, export control, UFLPA, OFAC. Audit what we have. Build what's missing. Measure what moves. You'll work closely with content and product marketing to produce work that ranks and converts, not just one or the other. LinkedIn organic Sayari has a growing presence. You'll sharpen it — editorial calendar, executive thought leadership, company page strategy, and employee amplification. Our buyers live on LinkedIn. Our point of view belongs there too. Social media You know which channels our buyers actually use and which ones are theater. You'll focus effort where it compounds — and you'll know the difference between a vanity metric and a demand signal. Answer Engine Optimization (AEO) AI-generated answers are changing how buyers find solutions. You'll develop and own our AEO strategy — structuring our content so Sayari surfaces when buyers ask ChatGPT, Perplexity, or Gemini about the risks we help them solve. Measurement You'll track what matters: organic traffic by intent stage, content-assisted pipeline, search visibility for high-value queries, share of AI-generated answers in our category. You'll report on it clearly and adjust when the data says to. SKILLS & EXPERIENCE Required: 7+ years in B2B demand generation or content marketing, with at least 3 in a role owning organic channels end-to-end A track record of building pipeline from SEO and content — not just traffic, but qualified demand Fluency in modern SEO: technical, topical authority, E-E-A-T, schema markup, internal linking strategy Real hands-on experience with LinkedIn organic, not just the theory Familiarity with AEO as an emerging channel — you've started thinking about it even if you haven't fully built it Strong writing instincts — you don't need to write everything, but you need to recognize good from bad and make it better Comfort with ambiguity and the discipline to prioritize; you'll have more ideas than bandwidth Experience in a complex B2B environment — ideally compliance, legal tech, financial services, or government — where buyers are skeptical and the sales cycle is long The target base salary for this position is $180,000-$195,000 plus bonus and equity. Final offer amounts are determined by multiple factors including location, local market variances, candidate experience and expertise, internal peer equity, and may vary from the amounts listed above. Benefits: 100% fully paid medical, vision, and dental for employees and their dependents Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions A strong commitment to diversity, equity, and inclusion Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage),, and parental leave A collaborative and positive culture - your team will be as smart and driven as you Limitless growth and learning opportunities Sayari is an equal opportunity employer and strongly encourages diverse candidates to apply. We believe diversity and inclusion mean our team members should reflect the diversity of the United States. No employee or applicant will face discrimination or harassment based on race, color, ethnicity, religion, age, gender, gender identity or expression, sexual orientation, disability status, veteran status, genetics, or political affiliation. We strongly encourage applicants of all backgrounds to apply. Pay Range $180,000 — $195,000 USD

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