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HomeCompaniesFa Etvl Saasfaprod1 Fa Ocs Oraclecloud Com CX 1Martech role (CDP Specialist)

Martech role (CDP Specialist)

Fa Etvl Saasfaprod1 Fa Ocs Oraclecloud Com CX 1 · India; PUNE CAMPUS, Pune, Maharashtra, IN · Active · $5 · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyFa Etvl Saasfaprod1 Fa Ocs Oraclecloud Com CX 1
TitleMartech role (CDP Specialist)
Normalized title-
Department / team-
LocationMaharashtra, IN, United States
Work model-
Employment type-
Salary$5
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2026-06-22 / 2026-06-22
Changed / last seen2026-06-22 / 2026-06-22

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Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Maharashtra.Open
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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyFa Etvl Saasfaprod1 Fa Ocs Oraclecloud Com CX 1
Sourcee5668812-cee6-401d-baad-f458a448f385
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Responsibilities . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Qualifications . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Company At Zensar, we’re “experience-led everything” . We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures . Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus . Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself. We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.

Full job record

Job ID44b2afacdf14031600ed13947410ba01656cd3e3
Org ID5a37f742-8bcb-45fc-a5cb-7cda94e88572
Source IDe5668812-cee6-401d-baad-f458a448f385
Board IDe5668812-cee6-401d-baad-f458a448f385
Provideroracle_hcm
Provider Job Key146900
TitleMartech role (CDP Specialist)
Normalized Title
Statusactive
Activeyes
Location TextIndia; PUNE CAMPUS, Pune, Maharashtra, IN
Department
Team
Employment Type
Workplace Type
Remote Policy
CountryUnited States
RegionIN
CityMaharashtra
Salary RawDescription . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Responsibilities . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Qualifications . Customer Data Platform (CDP) Specialist (amperity CDP tool) In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record." Core Responsibilities: Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP. Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles. Segmentation: Building audience segments for marketing campaigns and personalization. Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.). Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR. Key Skills: Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium). Understanding of APIs, data modeling, and SQL. Background in marketing automation or digital transformation. Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering. Company At Zensar, we’re “experience-led everything” . We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures . Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus . Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself. We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.
Salary Min4.8
Salary Max
Salary CurrencyUSD
Salary Period
Source URLhttps://fa-etvl-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/146900
Apply URLhttps://fa-etvl-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/146900
First Seen At2026-06-22 15:25:45Z
Last Seen At2026-06-22 15:25:45Z
Last Checked At2026-06-22 15:25:45Z
Last Changed At2026-06-22 15:25:45Z
Inactive At
Source Posted At2026-06-22 13:13:08Z
Source Updated At
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    "ExternalQualificationsStr": "<p><span lang=\"EN-ZA\">. Customer Data Platform (CDP) Specialist (amperity CDP tool)</span></p><p><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist</span><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.</span></p>",
    "InternalQualificationsStr": "<p><span lang=\"EN-ZA\">. Customer Data Platform (CDP) Specialist (amperity CDP tool)</span></p><p><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist</span><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.</span></p>",
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    "ExternalResponsibilitiesStr": "<p><span lang=\"EN-ZA\">. Customer Data Platform (CDP) Specialist (amperity CDP tool)</span></p><p><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist</span><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.</span></p>",
    "InternalResponsibilitiesStr": "<p><span lang=\"EN-ZA\">. Customer Data Platform (CDP) Specialist (amperity CDP tool)</span></p><p><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist</span><br><span lang=\"EN-ZA\">In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive \"golden record.\"&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Core Responsibilities:</span><br><span lang=\"EN-ZA\">Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Segmentation: Building audience segments for marketing campaigns and personalization.</span><br><span lang=\"EN-ZA\">Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).</span><br><span lang=\"EN-ZA\">Governance &amp; Compliance: Ensuring data practices align with regulations like POPIA or GDPR.</span><br><span lang=\"EN-ZA\">Key Skills:</span><br><span lang=\"EN-ZA\">Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Understanding of APIs, data modeling, and SQL.</span><br><span lang=\"EN-ZA\">Background in marketing automation or digital transformation.&nbsp;&nbsp;</span><br><span lang=\"EN-ZA\">Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.</span></p>",
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