SEO / GEO / AEO Strategist

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    "description": "<p><span style=\"font-size: 18pt\"><span><span style=\"font-weight: bold\">SEO / GEO / AEO Strategist</span></span></span></p>\n<p>We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.<br><br></p>\n<p><span style=\"font-size: 18pt\"><span><span style=\"font-weight: bold\">Roles + Responsibilities</span></span></span></p>\n<p><span style=\"font-weight: bold\">Search Strategy (SEO + GEO + AEO)</span></p>\n<ul>\n<li>Develop and execute integrated search strategies across:\n<ul>\n<li>Traditional SEO (organic rankings, technical optimization)</li>\n<li>Generative Engine Optimization (visibility in AI-generated responses)</li>\n<li>Answer Engine Optimization (featured snippets, zero-click results)</li>\n</ul>\n</li>\n<li>Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms</li>\n<li>Monitor and adapt to changes in search behavior, SERP features, and AI interfaces</li>\n</ul>\n<p><span style=\"font-weight: bold\">Content Strategy &amp; Development</span></p>\n<ul>\n<li>Own the content roadmap aligned to business goals, search demand, and user intent</li>\n<li>Build topic clusters, entity-driven content, and semantic strategies</li>\n<li>Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content</li>\n<li>Optimize existing content for performance across both traditional and AI-driven search environments</li>\n</ul>\n<p><span style=\"font-weight: bold\">Performance &amp; Analytics</span></p>\n<ul>\n<li>Define KPIs across rankings, traffic, conversions, and AI visibility</li>\n<li>Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools</li>\n<li>Translate data into actionable insights and ongoing optimization plans</li>\n</ul>\n<p><span style=\"font-weight: bold\">Technical &amp; On-Page Optimization</span></p>\n<ul>\n<li>Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)</li>\n<li>Implement structured data and entity markup to improve machine understanding and AI surfacing</li>\n<li>Ensure content is optimized for readability, extraction, and summarization by AI systems</li>\n</ul>\n<p><span style=\"font-weight: bold\">Cross-Channel Collaboration</span></p>\n<ul>\n<li>Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact</li>\n<li>Support integrated campaigns where organic, paid, and AI visibility work together<br><br></li>\n</ul>\n<p><span style=\"font-size: 18pt\"><span><span style=\"font-weight: bold\">Requirements</span></span></span></p>\n<ul>\n<li>3–7+ years of experience in SEO, content strategy, or organic growth</li>\n<li>Strong understanding of:\n<ul>\n<li>Technical SEO fundamentals</li>\n<li>Content strategy and keyword/intent mapping</li>\n<li>Evolving search landscape (AI search, zero-click behavior, entity-based search)</li>\n</ul>\n</li>\n<li>Experience creating or managing high-performing content programs</li>\n<li>Familiarity with structured data, schema, and semantic SEO principles</li>\n<li>Analytical mindset with the ability to tie work to business outcomes</li>\n<li>Clear communicator who can translate complex search concepts into actionable plans<br><br></li>\n</ul>\n<p><span style=\"font-size: 18pt\"><span><span style=\"font-weight: bold\">Bonus Points</span></span></span></p>\n<ul>\n<li>Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)</li>\n<li>Background in B2B, lead generation, or performance marketing environments</li>\n<li>Experience with CRO or conversion-focused content</li>\n<li>Familiarity with APIs, automation, or programmatic SEO approaches</li>\n</ul>",
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