Senior Digital Advertising Specialist

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    "requisitionDescription": "<div><div><div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;' data-pasted=\"true\"><strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Position: </span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Senior Digital Advertising Specialist</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>FSLA Status: </span></strong></span><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Full-time/Exempt</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Location: </span></strong></span><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Newport Beach, CA</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Travel: </span></strong></span><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>N/A</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'><strong>Salary Range:&nbsp;</strong>$70,000-$100,000 USD annually</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;' data-pasted=\"true\"><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>About Us</span></strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0); background: white;'>At Best Choice Products, our mission is to develop the world&#39;s best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn &amp; garden essentials, toys &amp; games, home furniture, and even seasonal decor. As we like to say, there&#39;s something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register!&nbsp;</span><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Please visit our&nbsp;</span><span style=\"color: rgb(0, 0, 0);\"><a href=\"https://bestchoiceproducts.com/pages/about-us-best-choice-products\" target=\"_blank\" style=\"color: rgb(0, 0, 0);\"><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>website</span></a></span><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>&nbsp;for more information.</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;' data-pasted=\"true\"><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Scope of the Role</span></strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>The Senior Digital Advertising Specialist serves as BCP&rsquo;s subject matter expert and strategic lead for retail media across marketplace channels, with a primary focus on Amazon. This role is responsible for developing, guiding, and optimizing advertising strategy across Amazon Ads, Walmart Connect, and other emerging retail media networks to drive profitable revenue growth. This individual partners closely with executive leadership to recommend data-driven advertising strategies that align with broader company revenue, profitability, and brand objectives. In collaboration with external agency partners, this role maintains ownership of strategy, performance, and ongoing optimization across retail media channels.</span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;</strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Essential Functions &amp; Key Responsibilities</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Develop and guide retail media strategies across marketplace platforms to support revenue and profitability goals, with a primary focus on Amazon.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Serve as the primary internal lead working with Quartile and other external partners, evaluating and refining agency-recommended strategies while holding partners accountable to performance targets.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Optimize toward ACOS, TACOS, ROAS, blended CAC, and contribution margin targets.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Recommend channel investment allocations, budget pacing, and growth forecasts.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Translate performance data into strategic insights and business recommendations for leadership.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Operate as a senior-level individual contributor with strategic ownership of paid media performance in partnership with executive stakeholders.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Lead structured testing roadmaps to continuously improve efficiency and scale.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Own advertising strategy across Amazon Ads, Walmart Connect, and other retail media platforms.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Align advertising investment with inventory levels, product launches, and promotional initiatives.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Partner with Creative and Brand teams to inform messaging, visual testing, and conversion optimization strategy across paid channels.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Monitor competitive landscape, category trends, and auction dynamics to inform bidding and positioning strategy.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Leverage marketplace analytics tools (e.g., Helium 10) to inform keyword and competitive strategy.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Partner with internal teams to improve retail readiness, product detail page performance, and conversion drivers.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Test bidding models, campaign structures, audience segmentation, and creative strategies to improve performance.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Ensure accurate tracking, attribution alignment, and feed integrity while identifying automation and platform enhancements to drive scale.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Develop weekly and monthly performance reporting, analyze marketplace performance, and provide forward-looking projections and insights to leadership.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Partner with Finance to ensure budget pacing and profitability alignment.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Evaluate emerging retail media networks and paid acquisition channels, lead pilot initiatives, and stay current on industry best practices and evolving attribution models.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Perform other duties as assigned.</span></li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;</strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Qualifications &amp; Required Experience</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Bachelor&rsquo;s degree in Marketing, Business, or related field preferred, or equivalent professional experience.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>5&ndash;7+ years of progressive experience in&nbsp;retail&nbsp;media or paid media within an e-commerce or marketplace environment.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Strong expertise in Amazon Ads required; Walmart Connect and additional retail media experience preferred.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Prior experience working with Quartile strongly preferred.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Experience with Helium 10 and other marketplace analytics tools.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Proven experience managing and scaling high-volume advertising budgets while maintaining profitability targets.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Experience working in a marketplace-focused or omni-channel retail environment strongly preferred.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Demonstrated ability to develop strategy and present insights to senior leadership.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Strong understanding of incrementality testing, attribution modeling, and cross-channel performance measurement.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Experience leveraging automation tools, AI-driven optimization tools, or advanced bidding technologies is a plus.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Strong analytical and financial acumen, with advanced Excel skills.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Ability to synthesize complex data into clear, actionable business recommendations.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Excellent communication, presentation, and cross-functional collaboration skills.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>Self-starter with a strategic mindset and strong attention to detail.</span></li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;' data-pasted=\"true\"><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Benefits &amp; Perks</span></strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Join us and experience a workplace where benefits and perks are designed with you in mind.</span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Flex Fridays</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Comprehensive Health Coverage</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Support When You Need It</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Future-Forward Financials</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Secure your future with our 401k plan, complete with up to a 3.5% company match.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Time to Recharge</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Enjoy vacation time, paid holidays, and sick days to rest and recharge.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Fuel Your Day</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Exclusive Discounts</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Play Hard</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Unwind with our on-site arcade games and ping pong to connect with colleagues.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Stay Fit</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.</span></li><li style=\"margin: 0in 0in 8pt; font-size: 11pt; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Celebrate Together</span></strong><span style='font-family: \"Avenir Next LT Pro\", sans-serif;'>: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.</span></li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>&nbsp;</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0); background: white;'>The base salary range for this full-time position is $70,000-$100,000 USD annually. You will also be eligible to participate in BCP&rsquo;s benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;font-weight:normal;'>&nbsp;</span></strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>Whe</span></strong><strong><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>re to Find Us</span></strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><a href=\"www.bestchoiceproducts.com\" target=\"_blank\" style=\"color: rgb(0, 0, 0);\"><span style='font-family:\"Avenir Next LT Pro\",sans-serif;'>www.bestchoiceproducts.com</span></a></span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>Facebook, Instagram, X, TikTok, Pinterest, and YouTube</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>&nbsp;</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.</span></p><p style='margin:0in;font-size:15px;font-family:\"Aptos\",sans-serif;'><span style='font-family: \"Avenir Next LT Pro\", sans-serif; color: rgb(0, 0, 0);'>&nbsp;</span></p></div></div></div>\n",
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