Brand Manager (Sonoma-Cutrer and Greenwing)

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    "requisitionDescription": "<div><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;' data-pasted=\"true\"><span style='font-size:15px;font-family:\"Garamond\",serif;'>The Duckhorn Portfolio is North America&rsquo;s premier luxury wine company. We were established in 1976 by Dan and Margaret Duckhorn. Today, our portfolio features some of North America&rsquo;s most revered wineries, including Decoy, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing, Postmark, and Sonoma-Cutrer.</span></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><span style='font-size:15px;font-family:\"Garamond\",serif;'>&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><span style='font-size:15px;font-family:\"Garamond\",serif;'>The Brand Manager owns the day‑to‑day management and performance of the brand and is accountable for execution against the brand plan. This role leads brand planning and oversees agency partners and the execution of the marketing mix, including digital marketing, social media, public relations, events, advertising, and packaging design, in support of The Duckhorn Portfolio&rsquo;s brand objectives. The Brand Manager works closely with the Marketing team and cross‑functional partners, including Sales, Analytics, Finance, Supply Chain, and Winemaking, to develop and implement plans that advance the company&rsquo;s long‑term strategic goals.</span></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><span style='font-size:15px;font-family:\"Garamond\",serif;background:white;'>&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><strong><span style='font-size:15px;font-family:\"Garamond\",serif;'>What we will ask you to do:</span></strong></p><div style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Manages the health and performance of the product portfolio, leading analysis and execution related to new product development, packaging and design updates, label vintage changes, and SKU optimization, with recommendations aligned to broader brand strategy.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Leads the execution of the annual brand plan and supports its development by translating established brand strategy into clear initiatives, programs, and priorities with corresponding performance measurement.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Owns the execution and optimization of the marketing mix, including product positioning, packaging, national POS development, promotion, pricing support, event participation, and all trade and consumer communications.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Leads creative agencies and business partners in developing brand platforms and executing creative campaign(s) that support brand strategy (i.e., PR, digital marketing, sponsorships, partnerships, advertising, events). Includes managing briefs, timelines, and output quality to deliver against brand objectives.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Builds strong, collaborative relationships with Sales, Finance, Winemaking, Supply Chain, and Trade Marketing teams, serving as primary day-to-day brand partner.&nbsp;</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Accountable for day‑to‑day management of the brand budget, including tracking spend, reconciling actuals, and managing budget revisions to ensure alignment with annual plan.&nbsp;</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Works with Trade Marketing to develop and deploy branded tools, programs, and materials for use across on‑premise, off‑premise, aligned to the annual brand plan.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Supports pricing and promotional execution by partnering with Sales and Finance to track in‑market performance and ensure alignment to established pricing strategy and guardrails.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Monitors market conditions, sales performance, and depletion trends, identifying risks and opportunities and proactively communicating insights to inform strategic discussions.&nbsp;</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Supports consumer, trade, and market research initiatives, including coordinating research execution, synthesizing findings, and applying insights to improve brand programs and performance (includes in-market/survey activities)</span></li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><strong><span style='font-size:15px;font-family:\"Garamond\",serif;'>&nbsp;</span></strong></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><strong><span style='font-size:15px;font-family:\"Garamond\",serif;'>What you will need:</span></strong></p><div style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Bachelor&rsquo;s degree required; advanced degree preferred.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">5&ndash;7 years hands‑on wine or premium CPG marketing experience with a commercially successful brand(s), wine industry experience a plus.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;color:black;'>Proven track record of increasing levels of ownership and accountability in brand planning, POS management, digital marketing, social media, advertising, PR, outside agency oversight, events development and management, package design, sales forecasting, and data analysis.&nbsp;</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style=\"font-size:15px;\">Strong financial, business, accounting, math acumen, quantitative analytical, and problem-solving skills.</span></li></ul></div><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-size:15px;font-family:\"Garamond\",serif;'>Proven ability to accurately use a variety of data sources to analyze relevant business situations, drivers, and growth opportunities; and to establish facts, develop insights, and draw valid conclusions.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-size:15px;font-family:\"Garamond\",serif;'>Versatile and flexible person who can easily shift gears between fast-paced, dynamic situations demonstrating patience and enthusiasm while retaining motivation and a strong sense of closure/completion.</span></li><li style=\"margin: 0in; font-size: 14px; font-family: initial;\" data-pasted=\"true\"><span style='font-family: \"Times New Roman\";'>Results-oriented with a track record of success in accomplishing objectives on schedule and enjoy participating in projects to improve systems and procedures.</span></li><li style=\"margin: 0in; font-size: 14px; font-family: initial;\">Advanced computer skills and proficiency in Microsoft Excel, Word, Outlook, and PowerPoint; experience with syndicated data (e.g. Circana, Nielson)</li><li style=\"margin: 0in; font-size: 14px; font-family: initial;\">Able to travel as necessary and work a flexible schedule; travel estimated at 10%.</li><li style=\"margin: 0in; font-size: 14px; font-family: initial;\"><span style=\"font-family: Garamond, serif; color: black;\">Valid Driver&#39;s License and insurable MVR.</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"font-family: Garamond, serif; color: black; font-size: 14px;\">&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><strong><span style='font-size:15px;font-family:\"Garamond\",serif;color:black;background:white;'>What we will provide:</span></strong></p><div style='margin:0in;font-size:16px;font-family:\"Yu Gothic\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;'>Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, and pet insurance.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;'>Paid time off and 11 paid holidays.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;'>401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;'>A diverse team of coworkers that care about each other in a&nbsp;fun, exciting work environment.</span></li><li style=\"margin:0in;font-size:16px;font-family: initial;\"><span style='font-family:\"Garamond\",serif;font-size:15px;'>A company that promotes from within, provides great training, and a generous tuition reimbursement program.</span></li></ul></div><p id=\"isPasted\"><br></p></div>\n",
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