Head of Product Innovations

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    "description": "<p><br></p>\n<p><span style=\"font-weight: bold\">Head of Product Innovation &amp; Lifecycle Management<br><br></span></p>\n<p><span style=\"font-weight: bold\">Position Overview<br><br></span></p>\n<p>Basic Research is seeking a Head of Product Innovation &amp; Lifecycle Management to lead the development and evolution of breakthrough health, wellness, and beauty products across our portfolio of brands.</p>\n<p>This leader will build and oversee a consumer-insight driven innovation engine responsible for the full lifecycle of every product—from early discovery and concept development through launch, optimization, and retirement.</p>\n<p>The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer problems into highly effective products that deliver measurable results.</p>\n<p>At Basic Research, we prioritize long-term customer relationships over short-term transactions. Every product must meaningfully improve the customer’s life, meet regulatory standards, and consistently exceed expectations with customer ratings above 4.5 stars.</p>\n<p>This role partners closely with R&amp;D, regulatory, marketing, operations, finance, and sales to ensure our products win in the market and deliver strong lifetime value.<br><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Product Innovation Strategy</span></p>\n<ul>\n<li>Lead innovation strategy across all Basic Research brands</li>\n<li>Translate consumer insights, scientific research, and market trends into a pipeline of high-impact product opportunities</li>\n<li>Identify emerging opportunities in health, longevity, supplements, skincare, and beauty</li>\n<li>Build and maintain a multi-year product roadmap balancing hero products, growth products, and exploratory innovation</li>\n<li>Foster a customer-first innovation culture</li>\n</ul>\n<p><span style=\"font-weight: bold\">Consumer Insight &amp; Product Development</span></p>\n<ul>\n<li>Lead consumer discovery through research, behavioral insights, product reviews, and category analysis</li>\n<li>Translate consumer problems into clear product hypotheses and positioning strategies</li>\n<li>Partner with R&amp;D, formulation scientists, manufacturers, and regulatory teams to develop effective, compliant, and differentiated products</li>\n<li>Guide key product decisions, including formulation, format, packaging, claims, and pricing</li>\n</ul>\n<p><span style=\"font-weight: bold\">Product Launch &amp; Go-to-Market Alignment</span></p>\n<ul>\n<li>Partner with marketing, sales, and operations to ensure successful product launches</li>\n<li>Define target customer, positioning, messaging, channel strategy, and financial targets for each launch</li>\n<li>Align product strategy with launch execution across DTC, Amazon, and retail channels</li>\n</ul>\n<p><span style=\"font-weight: bold\">Product Lifecycle Management</span></p>\n<ul>\n<li>Own the full lifecycle of the product portfolio</li>\n<li>Monitor performance through sales velocity, margins, customer reviews, repeat purchase rates, and market trends</li>\n<li>Lead product optimization, including formula improvements, packaging updates, pricing strategy, and margin expansion</li>\n<li>Determine when products should be scaled, repositioned, reformulated, or retired</li>\n</ul>\n<p><span style=\"font-weight: bold\">Portfolio Performance &amp; Leadership</span></p>\n<ul>\n<li>Build a portfolio that drives strong unit economics, customer lifetime value, and repeat purchase behavior</li>\n<li>Partner with finance and operations to ensure products meet margin and cost targets</li>\n<li>Lead and mentor product managers and cross-functional project teams</li>\n<li>Communicate product strategy and portfolio performance to executive leadership</li>\n</ul>\n<p><span style=\"font-weight: bold\">Qualifications:</span></p>\n<ul>\n<li>10–15 years of product innovation or product management experience in health, wellness, supplements, skincare, or beauty</li>\n<li>Proven track record of launching successful consumer products</li>\n<li>Experience managing the full product lifecycle from concept through portfolio optimization</li>\n<li>Strong understanding of regulated categories, including dietary supplements, cosmetics, or OTC</li>\n<li>Deep knowledge of consumer behavior, market trends, and brand positioning</li>\n<li>Experience working cross-functionally with R&amp;D, regulatory, marketing, and supply chain teams</li>\n<li>Strong strategic thinking combined with operational execution</li>\n</ul>\n<p><span style=\"font-weight: bold\">Success Profile</span></p>\n<p><span style=\"font-weight: bold\">The ideal candidate is:</span></p>\n<ul>\n<li>Obsessed with understanding consumers and solving real problems</li>\n<li>Passionate about building products that genuinely improve people’s lives</li>\n<li>Highly disciplined about product performance, margins, and portfolio health</li>\n<li>Comfortable operating at both strategic and hands-on levels</li>\n<li>Driven to build category-defining products that earn customer trust</li>\n</ul>\n<p> </p>",
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