Senior Manager, DTC Growth

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">We're taking Pet Food to the Moon at maxbone: Sr. Manager, DTC Growth</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Are you ready to elevate the world of pet essentials, fashion, and nutrition? maxbone, part of the Wag! Group Co., is on the hunt for a trendsetting yet revenue chasing Direct-to-Consumer Sr. Manager to spearhead the digital growth of our brand, with a special focus on our pet food vertical, Superfoods for Super Dogs. Embrace the freedom to innovate, inspire, and drive revenue as you craft and execute an exceptional technical roadmap. If you're a visionary who champions ownership and precision, our team is eager to welcome you and expand the maxbone universe.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What You Will Do</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">As the DTC Sr. Manager, you'll be the cornerstone of our digital revenue efforts for maxbone. You'll take a fresh look at our Direct-to-Consumer channels, and transform the ordinary into the extraordinary. While overseeing our online storefront and Amazon presence, you'll focus on strategically evolving and supercharging maxbone's pet food orders and subscriptions. Think of our digital ecosystem as your canvas where architecture, marketing funnels, and excellence converge. We're searching for someone who sees Shopify and Klaviyo as essential components of the brand.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Direct-to-Consumer (DTC):</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own the end-to-end pet food subscription funnel (trial/recurring/retention)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Cultivate and articulate a visionary eCommerce roadmap and strategy, aligning digital initiatives with our brand's profitability.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Champion the Shopify ecosystem for maxbone, serving as the architect of UI/UX innovations and conversion rate triumphs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Partner closely with the CRM &amp; Retention Manager on email and SMS strategy (Klaviyo/Attentive), serving as a key collaborator and strategic resource to help drive exceptional lifecycle outcomes, while the CRM &amp; Retention Manager owns execution and channel performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Align with the CRM &amp; Retention Manager and Brand team on creative direction and messaging to ensure cohesion across the subscription funnel and brand standards.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Direct performance marketing, paid media (Google, Meta) and SEO initiatives, optimizing for ROAS and CAC.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Lead growth initiatives like loyalty, bundles and upsells.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Master website analytics, refining performance metrics and delighting in customer insights with tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Fortify and adapt eCommerce technology infrastructure to empower strategic missions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Engage with customer sentiments, reviews, and feedback, continually enhancing the consumer experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Innovate and launch high-impact initiatives, from subscriptions to loyalty programs and product bundles.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Brand &amp; Supply Partnerships:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Drive go-to-market strategies for a portfolio of products, including campaigns, promotions, and site experience across maxbone's storefront and partner-owned sites and assets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Identify new partnership opportunities that expand maxbone's assortment and brand equity in pet fashion, accessory, nutrition and wellness.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Continuously assess existing assortment performance, identify opportunities to accelerate revenue and profit growth, and own decisions around assortment modifications, removals, and additions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage product launch timing and communication with cross-functional stakeholders, ensuring alignment on creative, merchandising, and operational readiness.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Amazon Channel Management:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Oversee Amazon Seller Central strategy and performance, leading the marketplace manager to execute day-to-day operations and optimization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Set and surpass channel specific revenue targets, fueled by sales forecasts and KPIs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Scout market dynamics and shopper passions; analyze demographic, consumer lifestyle, and competitor data to identify opportunities and create strategic differentiation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Optimize Amazon listings, pages, and content for peak conversions, collaborating with Marketing on captivating creative assets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Implement strategic keywords, elevate SEO, and update content to soar in organic rankings.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage Paid Media campaigns, ensuring ROI and brand allure.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Conduct Amazon-centric experiments, such as A/B testing, to refine content, listings, and advertising blueprints.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Recommend additional channels beyond Amazon, i.e. Chewy or others.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">General eCommerce Oversight:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Develop efficient, user-friendly systems for seamless order fulfillment and customer joy.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Illuminate eCommerce performance metrics, sharing comprehensive insights and inspiring actionable strategies with leadership.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Stay on the pulse of emerging eCommerce trends and trailblazing technologies to sustain our brands' competitive edge and innovation.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Who You Are</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You are a strategist with an artistic edge, a creator of your own playbook. Precision and accountability are in your DNA. You're data-driven, capable of unearthing the 'why' behind the 'what.' Comfortable leading as a 'department of one,' your professional poise empowers you to guide external partners and inspire internal teams.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Qualifications:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A minimum of 5 years of eCommerce Direct-to-consumer experience, with a flair for specialty food, pet or outdoor industries.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">High school diploma is essential; a college degree is preferred.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Mastery of Shopify, Recharge, Klaviyo, Amazon Seller Central, and dynamic eCommerce platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A great understanding of subscription economics (LTV, CAC, churn, AOV optimization, cohort analysis, and more).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">An analytical mindset with a track record of translating data insights into strategy.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong understanding of paid media strategy across Google, Meta, and Amazon, with a focus on driving subscription acquisition and LTV efficiency.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience collaborating with brand and supply partners, with a track record of successful product launches across DTC channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A competitive streak to exceed revenue targets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Coding literacy is a plus, though not mandatory.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Ability to work from our Miami, FL location.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Step into the world of maxbone, where style meets substance, and innovation knows no bounds. Your journey begins here. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.</span></p>",
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