Senior Director of Marketing

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Userpilot is a fast-growing </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">B2B SaaS platform</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> helping mid-market and enterprise companies deliver exceptional user onboarding, product adoption, and product-led growth experiences. As we continue to scale, we’re evolving into a bold, distinctive brand in the product adoption space, and we want a marketing leader who can fuel that transformation.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We’re searching for a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">hybrid creative + growth leader</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">: someone who can craft unforgettable brand experiences </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">and</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> distribute them with precision across paid channels (Google, Display, YouTube, LinkedIn ABM, and Reddit). Someone who can build </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">demand, not just capture it</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, and turn audiences into a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">community of raving fans</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role blends </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">brand strategy</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">creative campaign direction</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, and </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">multi-channel growth</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, focusing heavily on </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">paid distribution channels.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will be responsible for building Userpilot’s brand identity, leading high-impact creative campaigns, and ensuring those campaigns are strategically amplified across paid channels to reach our ICP - mid-market and enterprise SaaS teams across Product, CS, PX, and Growth.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will lead a 10+ member marketing team covering content, design, growth, ABM, and PMM. You will collaborate closely with Sales and Product to ensure our storytelling drives measurable pipeline, revenue impact, and long-term brand affinity.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role requires strong experience in <span style=\"font-family: Arial, sans-serif; font-size: 10pt\">B2B SaaS</span>, ideally in <span style=\"font-family: Arial, sans-serif; font-size: 10pt\">product adoption, PLG, or product analytics</span>.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">1. Brand Strategy &amp; Creative Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own and evolve Userpilot’s global </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">brand positioning, narrative, and visual identity</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead the ideation and execution of </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">creative, memorable, category-defining campaign concepts</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop strong, emotionally resonant messaging that speaks directly to our ICP.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure Userpilot stands out with a distinct tone, style, and point of view across all channels.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">2. High-Quality Content &amp; Narrative Development</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure every asset is designed with </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">distribution in mind - </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">built for attention, engagement, and paid amplification.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Elevate Userpilot’s thought leadership in product adoption, PLG, and user onboarding.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">3. Multi-Channel Paid Distribution</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels, including:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">LinkedIn Ads (especially ABM)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build ABM-ready creative that resonates with mid-market &amp; enterprise accounts.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Tailor multi-touch sequences for ICP personas across PM, PX, CS, and C-suite.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Google Ads &amp; Display</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead paid search strategy to complement demand creation with smart demand capture.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use display ads for creative storytelling and brand recall.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">YouTube</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Distribute long-form and short-form video narratives to ideal buyers.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Test YouTube-first creative concepts to boost awareness and mid-funnel education.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Reddit Ads</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experiment with Reddit communities aligned with Product, UX, PLG, and CX audiences.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bring creative, unconventional ideas to unconventional channels.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Full Funnel Optimization</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build channel-integrated campaigns that create demand at the top, nurture it mid-funnel, and convert bottom-funnel interest.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use analytics to optimize CAC, pipeline quality, and velocity without sacrificing creativity.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">4. Demand Creation &amp; Brand Affinity</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Shift Userpilot from a capture-only motion to a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">demand creation engine</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build long-term affinity through memorable storytelling, repeated touchpoints, and unique content experiences.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Grow a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">community of engaged followers together with the Demand Gen team</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> through:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Live webinars and interviews</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">user groups &amp; meetups</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">live events</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">community-driven content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">product-led education initiatives</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">5. Team Leadership &amp; Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead and mentor a high-performing team across content, growth, design, ABM, and PMM.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with Sales on ICP alignment, account journeys, and ABM motions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with Product to shape GTM launches and deepen the product–marketing connection.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own performance dashboards, forecasting, and data-driven reporting for leadership.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Required Experience</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Essential</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">5+ years in B2B SaaS marketing</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, ideally in product adoption, PLG, product analytics, or customer onboarding.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven track record combining </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">creative brand strategy</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> with </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">paid acquisition execution</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong experience running:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">LinkedIn Ads &amp; ABM campaigns</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Google Ads / Display / YouTube</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reddit Ads or experimental channels</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated success producing high-quality content with strong distribution frameworks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience leading and scaling multi-disciplinary marketing teams.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong storytelling, visual instincts, and creative sensibility.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Data-driven approach to evaluating creative performance and campaign efficiency.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Prior ownership of major brand refreshes or category-building campaigns.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience building user communities or developer/product communities.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Previous success launching product narratives or PLG motion campaigns.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Public speaking, external thought leadership, or content creator experience.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Candidate Profile</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You’re a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">distribution powerhouse</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> with strong creative instincts. You know how to take great ideas and </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">scale them across channels</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">. You bring:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deep hands-on expertise</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> in LinkedIn Ads (ABM), Google Ads/Search, Display, YouTube, and Reddit Ads.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical skills,</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> comfortable optimizing CAC, pipeline contribution, targeting, and retargeting flows.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience turning content into performance assets</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, adapting creative to each channel’s format and audience.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">ABM know-how</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, especially for mid-market and enterprise campaigns.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A test-and-learn mindset</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> with proven ability to run experiments, interpret data, and iterate quickly.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">SaaS experience</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> and understanding of long, multi-stakeholder buying journeys.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">If you’re equal parts </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">creative, data-driven, and obsessed with multi-channel distribution</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, this role is for you.</span><br></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">EEO Statement</span></p>\n<p><span style=\"font-size: 10pt\">Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Visa/Work Authorization</span></p>\n<p><span style=\"font-size: 10pt\">Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.</span></p>",
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