RevOps Specialist, Marketing

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">About OpenEd<br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">At OpenEd, we’re opening the world to every learner. With over 100,000 students served and growing rapidly, families trust us as a partner to the most precious thing in their lives, their children. Our vision: a future where education is no longer constrained by geography, rigid models, or outdated systems. Our mission: to give every student customized, world-class education and resources, empowering families and opening millions of doors for learners across the country.<br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Our Culture (The Foundation of Everything We Do)<br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Culture at OpenEd is intentional. It’s defined by what we promote—and what we tolerate. Our latest eNPS (employee net </span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">promoter score) of </span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">76</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> places </span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">OpenEd in the top .1% of technology companies. Our values aren't just words; they are non-negotiable principles that guide every decision:<br><br></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Customer First</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Obsessed with delivering value; we fight tirelessly for our learners and families.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Hard Choices, Easy Life</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Face challenges directly, swiftly, and transparently.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">I Did &gt; We Should</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Action over theory; bring experiments, not just opinions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Learn Out Loud</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Share your growth openly; feedback is a gift, ego is the enemy.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Prioritize Ruthlessly</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Excellence in the few critical areas over mediocrity everywhere.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Fast AND World Class</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Speed doesn’t compromise quality.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Strong Opinions, Weakly Held</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Advocate passionately, adjust readily.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Make Others Famous</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> – Elevate your colleagues, partners, and community.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">About the Role:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The RevOps Specialist, Marketing is a strategic business partner role sitting at the intersection of Marketing, Revenue Operations, and the systems that power both.<br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are not the HubSpot administrator; that responsibility sits with our Systems team, but what you </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-style: italic\">are</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, is the bridge: the individual who deeply understands our MarTech capabilities, shows up to every key marketing meeting with empirical data and a point of view, and translates business needs into clear, well-scoped requests that the Systems team can act on. This role requires genuine strategic instincts paired with technical depth.<br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">At its best, this role makes Marketing smarter about what the technology can do, makes Systems more effective by arriving with well-defined requirements, and gives RevOps leadership a reliable signal on how the marketing engine is actually performing. Campaign execution is part of the job, but the bigger contribution is performance: obsessing over the funnel, inspecting what we expect, identifying problems before they surface, and using a test-driven approach to continuously improve what is working and eliminate what is not.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Your Immediate Impact:<br><br></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strategic Business Partnership: Attend key Marketing planning and strategy meetings as a standing participant to bring data and platform intelligence into conversations proactively.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">MarTech Intelligence: Know the full MarTech stack deeply, staying ahead of HubSpot updates and identifying where existing tools are being underutilized.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Systems Liaison: Serve as the marketing-side liaison to Systems, turning marketing goals into well-scoped requirements, catching misconfigurations, and QAing builds before they ship.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analytics &amp; Attribution: Own marketing performance reporting in HubSpot and Metabase, including multi-touch attribution tied to pipeline and revenue.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A/B Testing: Design and run structured A/B tests across campaigns, audiences, and channels to systematically document and apply what moves the needle.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Success Metrics: <br><br></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Funnel performance execution across metrics including open rates, conversion rates, drop-off points, source quality, and campaign ROI.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Technical scoping excellence, demonstrated by delivering clear, well-scoped technical requirements that allow the Systems team to act quickly and error-free.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">System deployment quality, evaluated by catching logic errors, automation gaps, and performing successful QA validation before campaign builds ship.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">The creation and adoption of self-serve dashboards that ensure stakeholders have accurate data quality without waiting on custom reports.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Who You Are:<br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Required Qualifications:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience: 3+ years of experience in Revenue Operations, Marketing Operations, or a MarTech-focused business partner or analyst role.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">HubSpot Competency: Deep working knowledge of HubSpot with the ability to critically read and evaluate workflow logic, lifecycle configurations, and automation architecture.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Technical Requirements Scoping: Proven ability to write well-scoped technical requirements for a HubSpot admin team and QA the output.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Data-Driven Influence: Strong analytical mindset and proven ability to use empirical data to build a point of view, analyze funnel performance, build attribution models, and influence strategy.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">A/B Testing Management: Experience designing and managing A/B testing programs with structured hypotheses, clean execution, and documented learnings.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Cross-Functional Relationship Building: Experience working cross-functionally as a business partner, building trust with stakeholders who have varying technical fluencies and priorities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Tooling Architecture: Familiarity with multi-tool MarTech stacks, cross-platform dependencies, and strong working knowledge of Metabase or comparable BI tools.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Preferred Qualifications</span><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">:<br><br></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">HubSpot certifications preferred.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience working alongside or within a systems/admin team, with an understanding of how to scope and prioritize technical requests effectively.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with sales engagement platforms and their role in the broader revenue tech stack.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Knowledge of UTM governance frameworks and multi-touch attribution methodologies.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Familiarity with B2C lead lifecycle stages and ICP-based segmentation.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Exposure to HubSpot custom object modeling and complex data architecture.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Background in B2C or B2B SaaS, RevOps consulting, or a high-growth startup environment where influence matters more than authority.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">This Role Will Excite You IF:<br><br></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You enjoy having genuine strategic instincts paired with technical depth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You know HubSpot well enough to be dangerous—meaning you can spot misconfigurations and identify what is possible without needing to run day-to-day admin.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You love obsessing over the funnel, inspecting what we expect, and running a test-driven approach to continuous improvement.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You take pride in knowing the numbers before anyone asks and bringing a specific recommendation rather than just a data summary.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Team &amp; Autonomy:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This role earns its seat at the table through expertise and relationships. You will operate fluidly as the connective tissue between Marketing and Systems, ensuring requirements flow clearly in both directions so nothing gets lost in translation. You will have the structural autonomy to own performance reporting, build out cross-platform dashboards, design A/B testing programs, and map out a long-term MarTech optimization roadmap. You must be comfortable influencing through technical credibility and collaborative partnership rather than direct administrative ownership of the system.<br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Reporting Line:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This position reports directly to the VP of Operations and Finance. <br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Company Benefits:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Competitive salary </span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">and 401k plan + company matching opportunities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Comprehensive Health Benefits:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> Health insurance package including medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA with dependent care.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Flexible Work Arrangement:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> We’re a fully remote workforce that emphasizes a healthy work-life balance by allowing some autonomy in work hours.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Generous Paid Time Off </span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">policy, enabling you to recharge, spend quality time with loved ones, and pursue personal interests outside of work.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Supportive Team Environment:</span><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"> Join a supportive and collaborative team environment where your contributions are valued, and teamwork is encouraged, fostering a culture of success and mutual respect.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">EEO Statement</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">OpenEd is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. <br><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">OpenEd participates in E-Verify.</span></p>\n<p><br></p>",
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