Principal Team Leader, Media Investment Analytics and Insights

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    "@type": "JobPosting",
    "title": "Principal Team Leader, Media Investment Analytics and Insights",
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    "datePosted": "2026-05-05T21:00:00+0000",
    "description": "<br><div></div><strong class=\"jdheading\">Overview</strong><br><br><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">As part of the Customer & Market Insights team at Chick-fil-A, it is our role to capitalize the Customer and provide meaningful insights that fuel innovation around service, product development, messaging, and experience. This role leads Chick-fil-A’s media measurement strategy within the Customer & Market Insights team. It owns the end-to-end assessment of advertising performance, including delivery, effectiveness, and ROI, and translates that into clear, actionable insights for senior leadership. The scope spans media delivery analytics, Marketing Mix Modeling, attribution, optimizations, and investment recommendations that guide national and market level marketing decisions. This position will have two senior lead analysts reporting to them to deliver impactful insights to our stakeholders.</span></p><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.</span></p> <br><strong class=\"jdheading\">Responsibilities</strong><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Serve as analytic liaison between Customer & Market Insights and internal stakeholders to deliver key insights and trends around pertinent KPIs of Media Performance (ROMI, Share of Voice, Unique Reach/Frequency, etc)</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Work cross functionally with partners in Finance, Org Strategy, Supply Chain and other sub-departments across Marketing to properly inform investment and impacts from changes in investment strategy</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Lead Media Investment insights team, steering platforms like Marketing Mix Models, Attribution Modeling, and reporting from advanced Media Delivery insights tools</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Deliver clear, influential insights to senior leaders that shape national media investment decisions regarding audiences, publishers, reach/frequency, and other strategic ad-hoc analyses</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Identify multi-million-dollar efficiency opportunities through scenario modeling and optimization.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Develop teams skills and outputs in incrementality testing, clean rooms, cross-channel reach, data governance and predictive modeling</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Provide direction and coaching to a team of two senior lead analysts focused on MMM, attribution, and delivery measurement, developing them into future subject matter leaders</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaborate with research colleague to drive integrated Customer & Market Insights team regarding customer communications business needs</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Must have a solid background in the advertising landscape, understanding how media is bought and how it is measured coupled with strong analytical skills. </span></li></ul> <br><strong class=\"jdheading\">Required Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Bachelor’s degree in a field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields</span></li><li>6+ years of experience</li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience leading people and guiding subject matter areas</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Familiarity with financial and marketing principles and data sets, marketing channels, agency partnerships</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience translating and simplifying complex data into well-crafted stories and actionable recommendations</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Proven ability to process data from multiple sources to provide clarity to cross-functional stakeholders</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Direct experience with syndicated data providers like Nielsen, iSpot, VideoAmp, EDO, etc.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience with Marketing Mix Modeling and the underlying mathematical principles</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience partnering well with cross-functional teams, being highly collaborative with ability to build strong relationships </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong written and verbal communication skills</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to manage multiple projects and deadlines simultaneously </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Quick and versatile learner</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong analytical skills in hypothesis generation and data identification</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong Mathematical Skills, with excellence in algebra a baseline</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to maintain focus on the business context and the key decisions to be made </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to convey insights in a way that is clear and compelling </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Tableau, SQL, Excel, PowerPoint, Alteryx, PowerBI, Databricks</span></li></ul> <br><strong class=\"jdheading\">Preferred Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">MBA or Masters’ degree in a field like, like Business Analytics, Statistics, Mathematics, Marketing Research, Economics or other similar fields</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">8+ years of experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience leading a team of experienced professionals</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Proven Ability to clearly communicate insights with senior Leaders and executives</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience in advanced analytics areas such as MMM, Price and Promotion, product Assortment, in market testing and digital measurement</span></li></ul> <br><strong class=\"jdheading2\">Required Years of Experience</strong><br><br>6 <br><div></div><strong class=\"jdheading2\">Travel Requirements</strong><br><br>15% <br><div></div><strong class=\"jdheading2\">Required Level of Education</strong><br><br>Bachelor's Degree <br><div></div><strong class=\"jdheading2\">Preferred Level of Education</strong><br><br>Master's Degree <br><div></div><strong class=\"jdheading2\">Required Major/Concentration</strong><br><br>Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields <br><div></div><strong class=\"jdheading2\">Relocation Assistance Provided</strong><br><br>No<br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Serve as analytic liaison between Customer & Market Insights and internal stakeholders to deliver key insights and trends around pertinent KPIs of Media Performance (ROMI, Share of Voice, Unique Reach/Frequency, etc)</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Work cross functionally with partners in Finance, Org Strategy, Supply Chain and other sub-departments across Marketing to properly inform investment and impacts from changes in investment strategy</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Lead Media Investment insights team, steering platforms like Marketing Mix Models, Attribution Modeling, and reporting from advanced Media Delivery insights tools</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Deliver clear, influential insights to senior leaders that shape national media investment decisions regarding audiences, publishers, reach/frequency, and other strategic ad-hoc analyses</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Identify multi-million-dollar efficiency opportunities through scenario modeling and optimization.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Develop teams skills and outputs in incrementality testing, clean rooms, cross-channel reach, data governance and predictive modeling</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Provide direction and coaching to a team of two senior lead analysts focused on MMM, attribution, and delivery measurement, developing them into future subject matter leaders</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaborate with research colleague to drive integrated Customer & Market Insights team regarding customer communications business needs</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Must have a solid background in the advertising landscape, understanding how media is bought and how it is measured coupled with strong analytical skills. </span></li></ul><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Bachelor&rsquo;s degree in a field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields</span></li><li>6+ years of experience</li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience leading people and guiding subject matter areas</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Familiarity with financial and marketing principles and data sets, marketing channels, agency partnerships</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience translating and simplifying complex data into well-crafted stories and actionable recommendations</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Proven ability to process data from multiple sources to provide clarity to cross-functional stakeholders</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Direct experience with syndicated data providers like Nielsen, iSpot, VideoAmp, EDO, etc.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience with Marketing Mix Modeling and the underlying mathematical principles</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Experience partnering well with cross-functional teams, being highly collaborative with ability to build strong relationships </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong written and verbal communication skills</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to manage multiple projects and deadlines simultaneously </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Quick and versatile learner</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong analytical skills in hypothesis generation and data identification</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strong Mathematical Skills, with excellence in algebra a baseline</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to maintain focus on the business context and the key decisions to be made </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Ability to convey insights in a way that is clear and compelling </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Tableau, SQL, Excel, PowerPoint, Alteryx, PowerBI, Databricks</span></li></ul>",
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