Home › Companies › Zellerfeld › Head of Social Media

Head of Social Media

Zellerfeld · Hamburg · Active · Personio

Job facts

Field	Value
Company	Zellerfeld
Title	Head of Social Media
Normalized title	-
Department / team	Marketing and Sales / Permanent Employee
Location	Hamburg
Work model	-
Employment type	Full Time
Salary	-
Status	active
ATS provider	Personio
Posted / first seen	2026-05-15 / 2026-05-30
Changed / last seen	2026-05-30 / 2026-06-06

Related slices

Page	What it contains	Open
Company jobs	Active postings from Zellerfeld.	Open
Company breakdowns	Role, location, ATS, and work model facets for this company.	Open
ATS provider jobs	Active postings observed through Personio.	Open
Provider filtered search	The same provider as a filtered job collection.	Open
Department jobs	Active postings in Marketing and Sales.	Open
Lifecycle events	Open, update, close, and reopen events for this posting.	Open
Original posting	Canonical source or apply URL captured from the ATS.	Open

Linked records

Company	Zellerfeld
Source	b1cbec90-c3ad-42de-b72c-a7521edd7996
ATS provider	Personio

Description

Your mission This is not your typical social media job. We are looking for a cultural strategist and hands-on executor who understands how to shape a brand through digital storytelling. As Head of Social Media, you will define how the world sees Zellerfeld. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and whatever comes next. You will set the tone, build energy around our platform, and create momentum with every post, story, and campaign. You will be the voice that connects our audience with the revolution we are building across product, technology, design, and community. This role is for someone who lives and breathes social media, understands brand, has a creative eye, and knows how to lead strategy and execution. What you'll do Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives. Content Creation & Storytelling: Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting. Community Engagement: Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers. Channel Management: Own our presence across key social media platforms (Instagram, TikTok, X, LinkedIn, YouTube, etc.), ensuring consistent branding, messaging and audience growth. Influencer & Partner Collaborations: Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility. Performance Analytics: Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies. Campaign Execution: Plan and execute digital marketing campaigns, ensuring measurable impact and ROI. Innovation & Trend Analysis: Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation. Your profile Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace. Strong understanding of digital marketing, audience engagement, and content strategy. Hands-on experience with social media management tools, analytics platforms, and content creation. Hand-on experience creating social media specific content. Excellent storytelling and communication skills with the ability to craft compelling narratives. Experience managing influencer collaborations and brand partnerships. Data-driven mindset with the ability to derive insights and make strategic decisions. Passion for design, innovation, and emerging trends in digital content and social media. Ability to work cross-functionally with marketing, design, and product teams. Willingness to travel worldwide. Why us? The opportunity to shape the future of digital branding in a disruptive industry. A dynamic and innovative work environment within a pioneering company. Competitive salary. The chance to collaborate with world-class designers and industry leaders. A flexible and creative workspace in Hamburg.

Full job record

Job ID	3f81a8b932bddb0120f7b0d51b65639c1f25ce2e
Org ID	8ae2b7f6-dc93-460c-90c9-49a8dc134fec
Source ID	b1cbec90-c3ad-42de-b72c-a7521edd7996
Board ID	b1cbec90-c3ad-42de-b72c-a7521edd7996
Provider	personio
Provider Job Key	2635506
Title	Head of Social Media
Normalized Title	—
Status	active
Active	yes
Location Text	Hamburg
Department	Marketing and Sales
Team	Permanent Employee
Employment Type	full_time
Workplace Type	—
Remote Policy	—
Country	Hamburg
Region	—
City	—
Salary Raw	—
Salary Min	—
Salary Max	—
Salary Currency	—
Salary Period	—
Source URL	https://zellerfeld.jobs.personio.com/job/2635506?language=en
Apply URL	https://zellerfeld.jobs.personio.com/job/2635506?language=en
First Seen At	2026-05-30 06:02:25Z
Last Seen At	2026-06-06 07:51:55Z
Last Checked At	2026-06-06 07:51:55Z
Last Changed At	2026-05-30 06:02:25Z
Inactive At	—
Source Posted At	2026-05-15 13:41:06Z
Source Updated At	—
Raw Payload Uri	s3://job-postings-prod-raw-590183727216/raw/provider=personio/board=zellerfeld.com/date=2026-06-06/2026-06-06T07-51-54-958Z-928bb7128ac81473053ef4f0ed8a6308ea487f6745e0c405fa0225a176efc8b3.json

Event Fields

{
  "content_hash": "1a829651fa09fa87b72e735c9d1cdcbfd5856c8adcd135152f17c76c9ebbe82c",
  "source_hash": "7a72f48ae2387b5019671e55878250bf8938a3a63834365d9cf5d9357f7116b7",
  "last_changed_at": "2026-05-30T06:02:25.639Z",
  "active_status": "active"
}

Parsed Structured

{
  "language": "en",
  "location": {
    "raw": "Hamburg",
    "city": null,
    "region": null,
    "country": "Hamburg",
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T07:51:55.833Z",
  "launch_scope": {
    "reason": "personio_production_catalog",
    "included": true,
    "location": {
      "raw": "Hamburg",
      "city": null,
      "region": null,
      "country": "Hamburg",
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": [
      "Hamburg"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": null,
  "salary_currency": null
}

Extensions

{}

Native Structured

{
  "id": "2635506",
  "name": "Head of Social Media",
  "office": "Hamburg",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-15T13:41:06+00:00",
  "seniority": "experienced",
  "department": "Marketing and Sales",
  "occupation": "marketing_communications",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your mission",
      "value": "<p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This is not your typical social media job. We are looking for a cultural strategist and hands-on executor who understands how to shape a brand through digital storytelling. As Head of Social Media, you will define how the world sees Zellerfeld. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and whatever comes next. You will set the tone, build energy around our platform, and create momentum with every post, story, and campaign. You will be the voice that connects our audience with the revolution we are building across product, technology, design, and community.</span></p><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This role is for someone who lives and breathes social media, understands brand, has a creative eye, and knows how to lead strategy and execution. </span></p>"
    },
    {
      "name": "What you'll do",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Social Media Strategy:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Content Creation & Storytelling:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Community Engagement:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Channel Management:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Own our presence across key social media platforms (Instagram, TikTok, X, LinkedIn, YouTube, etc.), ensuring consistent branding, messaging and audience growth. </span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Influencer & Partner Collaborations:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Performance Analytics:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Campaign Execution:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Plan and execute digital marketing campaigns, ensuring measurable impact and ROI.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Innovation & Trend Analysis:</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation.</span></p></li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong understanding of digital marketing, audience engagement, and content strategy.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Hands-on experience with social media management tools, analytics platforms, and content creation.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Hand-on experience creating social media specific content. </span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Excellent storytelling and communication skills with the ability to craft compelling narratives.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Experience managing influencer collaborations and brand partnerships.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Data-driven mindset with the ability to derive insights and make strategic decisions.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Passion for design, innovation, and emerging trends in digital content and social media.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Ability to work cross-functionally with marketing, design, and product teams.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\">Willingness to travel worldwide.</p></li></ul>"
    },
    {
      "name": "Why us?",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">The opportunity to shape the future of digital branding in a disruptive industry.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A dynamic and innovative work environment within a pioneering company.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Competitive salary.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">The chance to collaborate with world-class designers and industry leaders.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A flexible and creative workspace in Hamburg.</span></p></li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Permanent Employee"
}

Get this page with API

Rendered from the bluedoor Job Postings API. Reproduce it:

GET https://api.bluedoor.sh/job-postings/v1/jobs/3f81a8b932bddb0120f7b0d51b65639c1f25ce2e?include=descriptionJSON

GET https://api.bluedoor.sh/job-postings/v1/orgs/8ae2b7f6-dc93-460c-90c9-49a8dc134fecJSON

GET https://api.bluedoor.sh/job-postings/v1/sources/b1cbec90-c3ad-42de-b72c-a7521edd7996JSON

GET https://api.bluedoor.sh/job-postings/v1/jobs/3f81a8b932bddb0120f7b0d51b65639c1f25ce2e/eventsJSON

Docs · Get an API key