Referral Relations Liaison (Marketing Position)

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    "location": {
      "city": "Allentown",
      "state": "Pennsylvania",
      "postalCode": "18102",
      "addressCountry": "United States"
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    "datePosted": "2026-01-05",
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    "description": "<p><span style=\"font-size: 18pt; font-weight: bold\">Referral Relations Liaison</span></p>\n<p><span style=\"font-weight: bold\">Medical-Legal Healthcare | Pennsylvania &amp; New Jersey</span></p>\n<p><span style=\"font-weight: bold\">Remote with Travel (PA &amp; NJ)</span><br>Full-Time | Salaried<br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About CarePath Injury Centers</span></p>\n<p>CarePath Injury Centers is a growing <span style=\"font-weight: bold\">medical-legal healthcare practice</span> providing coordinated diagnostic, rehabilitative, and therapeutic care for patients injured in <span style=\"font-weight: bold\">motor vehicle accidents, work-related injuries, and personal injury cases</span>.</p>\n<p>Our model is referral-driven, relationship-based, and built on trust with <span style=\"font-weight: bold\">law firms, urgent care centers, primary care providers, and other referral partners</span> throughout Pennsylvania and New Jersey.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Position Overview</span></p>\n<p>We are seeking a <span style=\"font-weight: bold\">Marketing Liaison / Business Development Representative</span> to represent CarePath Injury Centers in the field and build new referral relationships across <span style=\"font-weight: bold\">Pennsylvania and New Jersey</span>.</p>\n<p>This role is ideal for someone who is <span style=\"font-weight: bold\">comfortable traveling, confident in professional settings, and motivated by measurable results</span>. While this position offers flexibility to work remotely when not traveling, <span style=\"font-weight: bold\">in-person training, clinic shadowing, and strict performance guidelines are required</span>.</p>\n<p>This is not a passive marketing role — it is an <span style=\"font-weight: bold\">active relationship-building and growth position</span>.<br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Key Responsibilities:</span></p>\n<p><span style=\"font-size: 14pt\">Relationship Development &amp; Field Outreach</span></p>\n<ul>\n<li>Visit target <span style=\"font-weight: bold\">law firms, urgent care centers, primary care offices, and other referral sources</span> throughout PA and NJ</li>\n<li>Build and maintain long-term professional relationships</li>\n<li>Educate referral partners on CarePath’s services, process, and differentiators</li>\n<li>Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed</li>\n<li>Manage sales pipeline and nurturing of leads</li>\n</ul>\n<p><span style=\"font-size: 14pt\">Marketing &amp; Campaign Execution</span></p>\n<ul>\n<li>Run targeted <span style=\"font-weight: bold\">email outreach campaigns</span> to referral partners</li>\n<li>Distribute <span style=\"font-weight: bold\">CarePath media kits, service overviews, and updates</span></li>\n<li>Coordinate follow-ups and referral tracking</li>\n<li>Maintain accurate CRM or tracking documentation</li>\n</ul>\n<p><span style=\"font-size: 14pt\">Performance &amp; Reporting</span></p>\n<ul>\n<li>Meet defined <span style=\"font-weight: bold\">weekly and monthly activity benchmarks</span> (visits, outreach, follow-ups)</li>\n<li>Track referral growth and relationship development</li>\n<li>Provide regular reporting to leadership on territory activity and results</li>\n</ul>\n<p><span style=\"font-size: 14pt\">Training &amp; Internal Collaboration</span></p>\n<ul>\n<li>Complete <span style=\"font-weight: bold\">in-person onboarding and clinic shadowing</span></li>\n<li>Maintain a strong understanding of CarePath’s clinical services and workflows</li>\n<li>Coordinate with leadership, operations, and clinical teams<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Travel &amp; Work Structure</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Frequent regional travel required</span> (Pennsylvania &amp; New Jersey)</li>\n<li>Remote work permitted when not traveling</li>\n<li>Must be comfortable with <span style=\"font-weight: bold\">driving, scheduling visits, and managing a territory independently</span></li>\n<li>In-person training and ongoing office visits required<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Qualifications</span></p>\n<ul>\n<li>Experience in <span style=\"font-weight: bold\">healthcare marketing, medical liaison, business development, or referral-based sales</span></li>\n<li>Strong interpersonal and communication skills</li>\n<li>Comfortable presenting to professionals (attorneys, providers, administrators)</li>\n<li>Self-directed, organized, and results-driven</li>\n<li>Valid driver’s license and reliable transportation</li>\n<li>CRM or outreach tracking experience preferred</li>\n</ul>\n<p><span style=\"font-weight: bold\">Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.<br><br></span></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Compensation &amp; Incentives</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Base Salary: $60,000 – $80,000</span>, based on experience</li>\n<li>PTO Package &amp; Paid Company Holidays</li>\n<li><span style=\"font-weight: bold\">Healthcare Allowance Stipend</span></li>\n<li><span style=\"font-weight: bold\">Professional growth &amp; support <br></span><br></li>\n</ul>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join CarePath?</span></p>\n<ul>\n<li>Direct impact on company growth</li>\n<li>Autonomy with clear expectations</li>\n<li>Opportunity to build a regional territory</li>\n<li>Growing, multi-location healthcare organization</li>\n<li>Leadership that values feedback, accountability, and results</li>\n</ul>",
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