Go-to-Market Manager

Sift Healthcare is looking for a resourceful, data-driven Go-to-Market Manager to own the execution of campaigns that drive qualified pipeline for our AI-powered revenue cycle solutions. Reporting to the VP of Marketing & Communications, you’ll translate marketing strategy into measurable results across the full funnel. This role owns end-to-end campaign execution across email, paid search, content syndication, events, and webinars. You’ll work cross-functionally with sales, product, and client success to ensure campaigns align with our ideal customer profile and revenue goals, while reporting on performance metrics including MQLs, SQLs, and pipeline contribution. You’ll manage marketing automation workflows in HubSpot, experiment with approaches to improve conversion rates, and develop a deep understanding of healthcare revenue cycle buyers. The right person is both strategic and hands-on: comfortable operating autonomously in a fast-moving startup, skilled at using AI tools to accelerate execution, and genuinely curious about what makes a campaign work. RESPONSIBILITIES Plan, build, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline growth Collaborate with sales, product, and client success to align campaigns with ICPs, buyer personas, and revenue targets Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions Support product launches, thought leadership campaigns, and conference activations with targeted campaigns and messaging Maintain clean data practices and ensure accurate lead tracking and attribution in HubSpot Document processes and keep campaign assets organized so programs are repeatable and scalable Stay current on demand generation best practices, emerging channels, and healthcare industry trends QUALIFICATIONS 4+ years in B2B SaaS marketing, demand generation, growth, or adjacent roles; startup experience strongly preferred; healthcare or health tech experience a plus Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth Hands-on experience building and executing campaigns in marketing and/or sales engagement tools Comfortable operating autonomously in a fast-paced startup environment; able to juggle multiple campaigns and priorities simultaneously Hands-on experience with marketing automation platforms (HubSpot preferred); comfortable building workflows, lists, filters, and reporting Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup Self-starter mentality with a growth mindset and willingness to experiment Platform experience: HubSpot (CRM and marketing automation) AI and LLM tools (Claude, ChatGPT) for content, research, and workflow acceleration Demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo Paid media (Google Ads, LinkedIn Ads) Light graphic design skills preferred; experience with Canva, Figma, or Adobe suite COMPENSATION Compensation will be based on skills, experience, and performance. ABOUT SIFT HEALTHCARE Sift Healthcare uses AI and machine learning to help health systems and hospitals protect and recover revenue. Our solutions predict claim denials before they happen and recover underpayments after the fact, turning revenue cycle data into actionable intelligence. Based in Milwaukee, Wisconsin, Sift is a small, fast-moving team where your work has a direct impact on growth. We offer competitive salaries and benefits. Learn more at www.sifthealthcare.com.

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