Content Strategy Consultant

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    "description": "<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Who are we?</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Your role</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Content strategy</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Clearly articulate the strategy to clients and team members, answering questions with confidence.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Lead content ideation sessions and conduct campaign research as needed.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Content production</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Optimise on-page content and create flawless copy requiring minimal QA.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Adapt tone of voice and brand guidelines for diverse audiences and verticals.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Apply content standards and style guidelines consistently.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">On-page optimisation</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Understand Google quality guidelines and take measures to avoid cannibalisation.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">User experience</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Apply user experience best practices to improve how content is structured, navigated, and consumed.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Evaluate information architecture, hierarchy, and page structure to improve discoverability.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">SEO keyword research</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Refine and QA keyword research against a content strategy, using it to inform content creation and page structure.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Process and collaboration</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Adapt briefing and QA processes to suit each client.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Develop and implement content design processes and standards.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Commercial and client work</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Apply commercial judgement to day-to-day work, helping maintain healthy margins by delivering efficiently.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Track and articulate ROI, connecting content improvements to measurable business outcomes.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Identify growth opportunities within existing accounts and contribute to pitch development.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Team contribution</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Mentor junior team members through QA, actionable feedback, and knowledge sharing.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Integrate AI tools into content workflows to improve efficiency and quality.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Contribute to Brave Bison’s marketing activity and build external credibility in content strategy.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Essential</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Experience in content strategy and writing within an agency or in-house digital team.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Strong grasp of SEO fundamentals and how they connect to content and user experience.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Proficiency with analytics, SEO &amp; AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude).</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Ability to work with complex data and translate it into clear strategic recommendations.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Excellent communication skills, both written and in client-facing settings.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Desirable</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Experience with Figma or similar tools.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with multilingual or multi-market content strategies.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Experience with contributing to new business and pitching.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">About Brave Bison Performance</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Our mission</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">That’s why we make it our mission to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Our values</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We’re a proudly diverse business comprising deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bold Curiosity.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Connected Clarity.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Positive Encouragement.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Constant Impact.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What you’ll get</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste &amp; Recycling and Sustainable Consumption.</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:</span></p>\n<ul>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Private medical insurance:To keep you fighting fit and give you and your family peace of mind.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Income protection:We know it feels good to be covered, just in case.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Calm Subscription:Now more than ever, it’s important to mind your mind!</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Birthdays off:One extra day to celebrate your big day</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Summer hours:Between June and Aug we finish at 15.00 every Friday.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Online coaching and mental health support:Unlimited via OpenUp</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Remote Working:Work abroad for up to one month a year.</span></li>\n<li><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Performance &amp; Salary: Reviewed twice a year for everyone.</span></li>\n</ul>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Arial, sans-serif; font-size: 10pt\">Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital &amp; civil partnership status.</span></p>",
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