CRM Manager (Remote-PH)

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    "datePosted": "2026-03-17",
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    "description": "<p><span style=\"font-size: 10pt\">Company: US-based Sweepstakes Casino</span></p>\n<p><span style=\"font-size: 10pt\">Employment Type: Full-Time (Contractor)</span></p>\n<p><span style=\"font-size: 10pt\">Work Setup: Fully Remote</span></p>\n<p><span style=\"font-size: 10pt\">Working Schedule: Day Shift (PHT), aligned with US business needs</span></p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Role Overview<br></span>We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.</p>\n<p> </p>\n<p>The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-weight: bold\">CRM Strategy &amp; Lifecycle Management</span></p>\n<ul>\n<li>Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention</li>\n<li>Design and optimize player journeys based on behavior, value, and engagement patterns</li>\n<li>Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>Campaign Planning &amp; Execution</span></p>\n<ul>\n<li>Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging</li>\n<li>Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules</li>\n<li>Ensure campaigns are timely, relevant, and personalized</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>Data, Analytics &amp; Optimization</span></p>\n<ul>\n<li>Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn</li>\n<li>Conduct A/B testing on messaging, timing, offers, and journeys</li>\n<li>Translate insights into actionable improvements and clear performance reporting</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>Compliance &amp; Responsible Play</span></p>\n<ul>\n<li>Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards</li>\n<li>Maintain opt-in, opt-out, and communication preference best practices</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>Cross-Functional Collaboration</span></p>\n<ul>\n<li>Work with Product and UX teams to improve in-app experiences and messaging triggers</li>\n<li>Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution</li>\n<li>Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>Tools &amp; CRM Platforms</span></p>\n<ul>\n<li>Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value</li>\n<li>Maintain CRM workflows, automation, and campaign calendar</li>\n<li>Support data hygiene and CRM best practices</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements:</span></p>\n<ul>\n<li>3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products</li>\n<li>Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations</li>\n<li>Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging</li>\n<li>Proven track record of delivering measurable CRM impact, including:</li>\n</ul>\n<p>          - End-to-end customer journey design and optimization</p>\n<p>          - Promotional strategy and execution</p>\n<p>          - Player segmentation and personalization</p>\n<p>          - High-performing email and multi-channel CRM campaigns</p>\n<ul>\n<li>Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders</li>\n<li>Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights</li>\n<li>Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance</li>\n<li>Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage</li>\n<li>Experience designing or managing loyalty and VIP programs is a plus</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">About Us</span></p>\n<p>10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.</p>\n<p><br>Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.</p>\n<p> </p>\n<p>If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.</p>\n<p> </p>\n<p>Come build the future of social gaming with us!</p>",
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