Multichannel Marketplace (Amazon & Walmart) & Paid Ads Account Manager

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    "datePosted": "2026-04-29",
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    "description": "<p><span style=\"font-weight: bold\"><span>Employment Type:</span></span><span> Contract, Results focused</span><br><span style=\"font-weight: bold\"><span>Department:</span></span><span> E-Commerce &amp; Growth Marketing</span><br><span style=\"font-weight: bold\"><span>Reports To:</span></span><span> CEO / Growth Leadership Team</span></p>\n<br>\n<p><span style=\"font-size: 36pt\"><span>About Herbal Goodness</span></span></p>\n<p><span>Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives.<br><br></span></p>\n<p><span>We are seeking a highly analytical, growth-driven, and execution-focused </span><span style=\"font-weight: bold\"><span>Multichannel Marketplace &amp; Paid Ads Lead</span></span><span> to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels.<br><br></span></p>\n<p><span>This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion.</span></p>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Position Overview</span></span></p>\n<p><span>The </span><span style=\"font-weight: bold\"><span>Multichannel Marketplace &amp; Paid Ads Lead</span></span><span> will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels.</span></p>\n<p><span>This role is responsible for:</span></p>\n<ul>\n<li><span>Marketplace listing optimization and compliance</span></li>\n<li><span>Amazon and Walmart revenue growth</span></li>\n<li><span>Paid media performance across multiple channels</span></li>\n<li><span>Brand storefront optimization</span></li>\n<li><span>Organic ranking improvement</span></li>\n<li><span>Influencer and creator coordination for Amazon</span></li>\n<li><span>Performance marketing strategy and execution</span></li>\n</ul>\n<p><span>The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.</span></p>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Key Responsibilities</span></span></p>\n<p><span style=\"font-size: 24pt\"><span>Amazon &amp; Walmart Marketplace Ownership</span></span></p>\n<ul>\n<li><span>Own revenue growth for Amazon and Walmart Marketplace channels</span></li>\n<li><span>Manage and optimize product listings across Amazon and Walmart</span></li>\n<li><span>Launch, optimize, and maintain listings for new and existing SKUs</span></li>\n<li><span>Resolve listing suppression, compliance issues, and catalog health challenges</span></li>\n<li><span>Improve product discoverability, keyword ranking, and conversion rates</span></li>\n<li><span>Monitor category trends, competitor activity, and marketplace opportunities</span></li>\n<li><span>Ensure channel compliance and platform best practices are maintained</span></li>\n<li><span>Manage storefront optimization, category navigation, and customer experience<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 24pt\"><span>Listing Management &amp; Optimization</span></span></p>\n<ul>\n<li><span>Optimize titles, bullets, backend keywords, descriptions, and enhanced content</span></li>\n<li><span>Improve listing health scores and marketplace quality metrics</span></li>\n<li><span>Coordinate creation and optimization of:</span>\n<ul>\n<li><span>Lifestyle images</span></li>\n<li><span>Product videos</span></li>\n<li><span>Infographics</span></li>\n<li><span>A+ Content / Premium A+ Content</span></li>\n<li><span>Amazon Brand Store and Walmart Storefront updates</span></li>\n</ul>\n</li>\n<li><span>Continuously refresh listings based on performance data and algorithm changes<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 24pt\"><span>Paid Advertising Ownership</span></span></p>\n<ul>\n<li><span>Own and optimize paid media performance across:</span>\n<ul>\n<li><span>Amazon Sponsored Products, Sponsored Brands, Sponsored Display</span></li>\n<li><span>Walmart Connect Ads</span></li>\n<li><span>Google Ads</span></li>\n<li><span>Meta Ads (Facebook &amp; Instagram)</span></li>\n<li><span>YouTube Ads</span></li>\n<li><span>LinkedIn Ads</span></li>\n</ul>\n</li>\n<li><span>Develop campaign strategies to drive:</span>\n<ul>\n<li><span>Customer acquisition</span></li>\n<li><span>Upsells and cross-sells</span></li>\n<li><span>Higher average order value</span></li>\n<li><span>Improved ROAS and efficiency</span></li>\n</ul>\n</li>\n<li><span>Monitor daily ad performance and budget pacing</span></li>\n<li><span>Conduct A/B testing across creative, landing pages, audiences, and offers</span></li>\n<li><span>Build reporting dashboards and provide actionable insights<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 24pt\"><span>Influencer &amp; Creator Management</span></span></p>\n<ul>\n<li><span>Manage Amazon Influencer and Creator relationships</span></li>\n<li><span>Identify and recruit influencers aligned with the Herbal Goodness brand</span></li>\n<li><span>Coordinate creator content, UGC campaigns, and marketplace amplification</span></li>\n<li><span>Track engagement, conversions, and campaign effectiveness<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 24pt\"><span>Performance &amp; Analytics</span></span></p>\n<ul>\n<li><span>Analyze performance across all channels and identify growth opportunities</span></li>\n<li><span>Monitor key marketplace and advertising metrics</span></li>\n<li><span>Deliver weekly and monthly performance reports</span></li>\n<li><span>Recommend data-backed improvements to increase profitability and scale</span></li>\n<li><span>Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment</span></li>\n</ul>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Key Performance Indicators (KPIs)</span></span></p>\n<p><span>Success in this role will be measured by:</span></p>\n<ul>\n<li><span>Amazon &amp; Walmart Revenue Growth</span></li>\n<li><span>Return on Ad Spend (ROAS)</span></li>\n<li><span>Advertising Cost of Sales (ACOS)</span></li>\n<li><span>Organic Sales Growth</span></li>\n<li><span>Listing Health Score</span></li>\n<li><span>Storefront Performance Score</span></li>\n<li><span>Average Order Value (AOV)</span></li>\n<li><span>Conversion Rate Improvements</span></li>\n<li><span>Influencer Engagement &amp; Performance</span></li>\n<li><span>Marketplace Ranking &amp; Visibility</span></li>\n<li><span>Paid Ads Efficiency</span></li>\n</ul>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Qualifications</span></span></p>\n<p><span style=\"font-size: 24pt\"><span>Required Experience</span></span></p>\n<ul>\n<li><span>4–8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace</span></li>\n<li><span>Proven success in growing marketplace revenue for consumer brands</span></li>\n<li><span>Strong experience with Amazon Seller Central and Walmart Seller Center</span></li>\n<li><span>Hands-on experience managing paid advertising campaigns across Amazon and digital channels</span></li>\n<li><span>Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance</span></li>\n<li><span>Experience with:</span>\n<ul>\n<li><span>Amazon A+ Content</span></li>\n<li><span>Brand Stores</span></li>\n<li><span>Product ranking strategies</span></li>\n<li><span>Paid acquisition funnels</span></li>\n<li><span>Marketplace troubleshooting</span></li>\n</ul>\n</li>\n<li><span>Strong analytical and reporting skills</span></li>\n<li><span>Comfortable working with performance dashboards and KPI ownership<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 24pt\"><span>Preferred Experience</span></span></p>\n<ul>\n<li><span>Experience in supplements, wellness, CPG, or health brands</span></li>\n<li><span>Familiarity with influencer or creator marketing</span></li>\n<li><span>Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools</span></li>\n<li><span>Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns</span></li>\n<li><span>Shopify experience preferred</span></li>\n</ul>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Skills &amp; Competencies</span></span></p>\n<ul>\n<li><span>Highly analytical and data-driven</span></li>\n<li><span>Strong ownership mentality</span></li>\n<li><span>Growth-oriented mindset</span></li>\n<li><span>Excellent project management skills</span></li>\n<li><span>Marketplace algorithm awareness</span></li>\n<li><span>Strong written and verbal communication</span></li>\n<li><span>Detail-oriented with strong execution ability</span></li>\n<li><span>Problem solver who thrives in fast-paced environments</span></li>\n</ul>\n<br>\n<p><span style=\"font-size: 36pt\"><span>Why Join Herbal Goodness?</span></span></p>\n<ul>\n<li><span>Opportunity to directly influence high-growth revenue channels</span></li>\n<li><span>Work with an established wellness brand with national expansion goals</span></li>\n<li><span>High ownership and strategic visibility</span></li>\n<li><span>Fast-moving entrepreneurial environment</span></li>\n<li><span>Mission-driven company focused on wellness and social impact</span></li>\n</ul>\n<br>\n<p><span style=\"font-size: 36pt\"><span>How to Apply</span></span></p>\n<p><span>Please submit:</span></p>\n<ol>\n<li><span>Resume</span></li>\n<li><span>Relevant marketplace case studies or examples of revenue growth achieved</span></li>\n<li><span>Paid advertising performance examples (ROAS, ACOS, revenue growth)</span></li>\n<li><span>Tools and marketplaces you have managed</span></li>\n<li><span>Brief summary of your experience growing Amazon or Walmart brands</span></li>\n</ol>\n<p><span>We are looking for a strong operator who can own growth, optimize performance, and drive measurable revenue across multiple sales channels.</span></p>",
    "compensation": "TBD - fixed base with larger bonus",
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