Account Director

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    "id": "32",
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      "city": "Baltimore",
      "state": "Maryland"
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    "locationType": "2",
    "jobOpeningName": "Account Director",
    "departmentLabel": "Account Team",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Baltimore",
      "state": "Maryland",
      "postalCode": "21209",
      "addressCountry": "United States"
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    "datePosted": "2025-02-11",
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    "description": "<p><strong><span style=\"font-size: 12.0pt\">Account Director</span></strong></p>\n<p><em><span style=\"font-size: 12.0pt\">Media Works is looking for a motivated Account Director with 10+ years’ experience. </span></em><em><span style=\"color: black; font-size: 12.0pt\">We are a highly respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.</span></em><em><br></em></p>\n<p> </p>\n<p><strong><span style=\"color: black; font-size: 12.0pt\">Position Summary:</span></strong><strong><br></strong></p>\n<p><span style=\"color: black; font-size: 12.0pt\">The Account Director position at Media Works offers a unique opportunity to work hands on and client facing across multiple channels. This role is responsible for the high level strategy</span><span style=\"font-size: 12.0pt\"><span>,</span><span style=\"color: black\"> research, planning, negotiation, purchase, and placement of all media for existing clients and new business. As the Account Director your role will straddle traditional and digital/social planning and buying capabilities. In our highly collaborative environment, this future employee will also be responsible for training, delegating, and advising others on their client teams.</span></span><span style=\"color: black; font-size: 12.0pt\"> This position is considered exempt under the Fair Labor Standards Act (FLSA).</span><br></p>\n<p> </p>\n<p><strong><span style=\"color: black; font-size: 12.0pt\">Position Responsibilities and Requirements:</span></strong><strong><br></strong></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Act as liaison between media vendors, the client, and the agency.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Meet with traditional and digital media representatives to request and analyze proposals and packages.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Keep a strong pulse on new and emerging media changes and provide fresh ideas to grow client business.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Gather, organize, and present competitive industry research and prepare market analysis.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Collaborate with your team to build out strategic media plans that best meet client goals and objectives through multi-platform plans inclusive of traditional, digital, and social.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Lead internal and external client meetings including presentations, reporting, and strategy sessions.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Maintain a positive, professional relationship with our clients, as a true media partner.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Strong established relationships with area media partners and an understanding of the TV, print, radio, OTT, OOH, digital, and social media (Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn)<span>  </span>landscapes.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Ability to think strategically through all phases of media recommendations, audience targeting, execution, and analysis. </span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Understand rating estimates (TV &amp; Radio) as well as digital performance metrics/ KPI measurements.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships, and promotions, bonus impressions, e-newsletters, etc.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Build Radio and TV schedules, compile digital media into digital planning documents, develop audiences in social media platforms &amp; execute media plans.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Create insertion orders and book media.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Media execution project management, including asset tracking/trafficking, process control/adherence, and QC monitoring.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Process changes on media buys and confirmation paperwork.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Analyze post buys and work with stations to make up under delivery weight or impressions.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Work collaboratively with team members to develop monthly performance reports, make ongoing performance optimization, strategy improvement, and best practice recommendations.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Resolve billing discrepancies.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Support a learning culture by training media coordinators and interns at the agency.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Interest, passion and excitement for the media industry, that fosters new ideas and media strategy.</span><br></p>\n<p><strong><span style=\"color: black; font-size: 12.0pt\">Experience, Education, and Skills:</span></strong><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Microsoft Word, Outlook, Excel, and Power Point. (ASANA understand a plus)</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Proficient with reporting and analytics tools.(GA4 and Datorama a plus)</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Experience with media planning and buying software (Strata preferred)</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Polished presentations skills including the ability to address client teams as well as C-Suite executives.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Attention to detail and an ability to think critically.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Outstanding time management and prioritization skills.</span><br></p>\n<p><span style=\"font-family: Symbol; font-size: 12.0pt\"><span>·       </span></span><span style=\"color: black; font-size: 12.0pt\">Ability to communicate both written and verbal with all levels in an organization.</span><br></p>\n<p><span style=\"font-size: 12.0pt\"> </span></p>\n<p><span style=\"font-size: 12.0pt\"> </span></p>\n<p><strong><span style=\"color: black; font-size: 12.0pt\">Physical Requirements:</span></strong><strong><br></strong></p>\n<ul>\n<li><span style=\"color: black; font-size: 12.0pt\">Must be able to be in a stationary position for long periods of time.</span><br></li>\n<li><span style=\"color: black; font-size: 12.0pt\">Must be able to operate computer keyboards. </span><br></li>\n<li><span style=\"color: black; font-size: 12.0pt\">Must be able to read computer screens.</span><br></li>\n<li><span style=\"color: black; font-size: 12.0pt\">Must be able to occasionally travel for client and agency meetings.</span><br></li>\n</ul>\n<p><em><span style=\"color: black; font-size: 12.0pt\">Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.</span></em><br></p>\n<p><span style=\"font-size: 12.0pt\"> </span></p>\n<p><span style=\"font-size: 12.0pt\"> </span></p>\n<p><strong><span style=\"color: black; font-size: 12.0pt\">*This is a hybrid role based out of Baltimore, MD*</span></strong><strong><br></strong></p>",
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    "minimumExperience": "Manager/Supervisor",
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