Senior Visual & Brand Designer

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    "datePosted": "2025-12-19",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">【關於 KKday】</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">KKday 正在加速推動全球旅遊體驗的全面革新。作為亞洲領先的旅遊體驗平台，我們致力於以數位化方式整合一站式旅遊服務，滿足旅客從靈感探索到行程完成的所有需求。目前已於全球超過 92 個國家、550 個城市，上架超過 30 萬個精選體驗行程。近年來更拓展至商城經營與 SaaS 服務，逐步打造完整的旅遊體驗生態圈。</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">我們相信，好的視覺不只是好看，而是能讓體驗更有溫度、讓價值被看見，並真正推動轉換與成長。如果你希望你的設計不只是「被交付」，而是能參與定義問題、影響商業成果，這個角色會很適合你。</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">【工作內容｜你將實際投入的事情】</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">本角色隸屬於 </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Global Marketing Design Team, </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">以行銷視覺設計為核心（約 70–80%），並逐步參與品牌視覺優化與設計規範的建立。</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">行銷視覺與活動設計（核心）</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">設計行銷活動視覺，包含活動網頁（Landing Page）、主視覺、社群素材與數位廣告</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">與行銷團隊密切合作，理解活動目標與用戶輪廓，將商業需求轉化為具轉換力的視覺表</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">思考版型結構、視覺層級與溝通重點，而不只是單純產出素材</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">實體活動與跨渠道視覺</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">負責旅展與線下實體活動的整體視覺設計</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">確保品牌在不同媒介（線上 / 線下）與裝置中呈現一致、專業且具辨識度的形象</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">創意發想與設計提案</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">參與行銷與專案前期討論，主動提出設計觀點與創意方向</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">能清楚說明設計決策背後的思考邏輯，並在美感與商業目標之間取得平衡</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">設計規範與品質維護</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">協助建立與優化設計規範（Design Guideline）</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">讓設計不只是一次性的產出，而是能被延續、被複用、被放大影響力</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">【你是誰｜Who You Are】</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">我們在找的不是只會執行的設計師，而是願意思考、能對結果負責的成熟設計者。</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">主動釐清需求、善於溝通</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 你不只接需求，而是會問「為什麼要做」、「真正的目標是什麼」</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">能結構化表達設計決策</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 你可以清楚說明設計如何回應商業目標、用戶情境與品牌定位</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">具備跨裝置與基礎 UI/UX 理解</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 了解 RWD、基本 HTML / CSS 概念，能判斷不同裝置下的視覺差異與限制</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">具即戰力的資深設計經驗</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 擁有紮實的設計基礎、成熟的判斷力，能獨立完成專案並掌握品質</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">對旅遊或電商產業有敏感度</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 理解用戶行為與產業邏輯，能把設計放在更大的商業脈絡中思考</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">持續學習，對新工具保持開放心態</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">並思考如何將其應用於實際專案中，提升產能與設計品質，有實際使用 AI 工具完成設計案例者佳（例如生成素材、排版輔助、Prototying等）</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">【必要技能與經驗】</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">熟悉多元視覺風格，能依活動需求彈性調整設計表現</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">精通 Adobe、Figma 並能建立可重複使用的視覺元件與版型</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">具備社群素材、數位廣告、基礎影音或修圖相關製作經驗者佳</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">細心、具責任感，能在快節奏環境中穩定產出</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">具專案管理或帶領經驗者佳，能有效掌控時程並與跨部門合作</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">【加分條件】</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">曾參與大型行銷活動、年度檔期或品牌視覺專案</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">能從數據或成效回饋中，調整與優化設計方向</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">具跨市場、跨語系或 Global Campaign 視覺設計經驗者佳</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">請務必附上作品集，以利內部進行後續審核，謝謝！</span></p>",
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