Social Media Director

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">The Social Media Director is responsible for leading the social media vision and execution across Okayplayer’s platforms, with a strong emphasis on video-first storytelling, live cultural coverage, and monetization. This leader will oversee a team of coordinators, strategists, creators, and performers, ensuring strategy, logistics, and production workflows are executed at the highest level.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Key responsibilities include:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Lead, mentor, and manage a cross-functional social team (coordinators, strategists, creators, and performers) to deliver best-in-class social storytelling.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Develop and execute the social media brand strategy with a video-first focus, driving follower growth, reach, and engagement across Instagram, Facebook, TikTok, Twitter &amp; YouTube.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage real-time social coverage at live events, overseeing on-site teams, content capture, rapid publishing, and performance tracking to maximize engagement.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Oversee social video production workflows — including editing, formatting, and optimizing for each platform — while training and supporting team members to execute at scale.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Collaborate with sales to translate campaign briefs into impactful branded and paid social activations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Establish and track qualitative and quantitative content performance goals, leveraging analytics to drive strategy.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Identify and optimize monetization opportunities across all platforms (e.g., YouTube Partner Program, Meta In-Stream Ads, branded content, affiliate links, and social commerce).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage the annual content calendar, weaving in tentpole cultural moments, live coverage, and recurring campaigns to ensure brand consistency.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Enforce copyright, licensing, and fair use compliance in all content.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Conduct regular best-practice training, audits, and team feedback sessions to foster excellence and innovation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Stay ahead of emerging trends, tools, and platform changes to keep Okayplayer at the forefront of digital culture.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">The Social Media Director should be a dynamic, culturally fluent leader with a proven ability to manage both people and content systems. They should bring a video-first mindset, operational excellence, and a passion for music and culture.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Qualifications include:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">5+ years of experience in social media marketing, with at least 3 years managing a team of coordinators, strategists, creators, and performers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Demonstrated success in building and leading video-first campaigns, including social video production and editing proficiency (short-form and long-form).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Hands-on experience creating and executing logistics and rollout strategies for live event coverage, cultural moments, and experiential activations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Expertise in paid social campaign management on Meta, YouTube, TikTok, and other major platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong knowledge of analytics tools (e.g., Parse.ly, Google Analytics, Sprout Social, etc.) with the ability to derive actionable insights.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proven ability to drive revenue through platform-native monetization tools and branded content integrations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Deep understanding of Black culture, music, art, and social trends, with the ability to authentically connect these to brand voice and audience growth.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Exceptional copywriting, creative thinking, and project management skills, with a results-driven, “roll-up-your-sleeves” mentality.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Hybrid work schedule; in-person &amp; remote</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Areya Media, Inc. offers the following monthly rate:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Rate: $7,500/month</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Areya Media, LLC. is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">The creation of bold, original and compelling content to entertain, inform and inspire Okayplayer’s audience.</span></p>",
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