Digital Marketing Specialist

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    "ExternalDescriptionStr": "<p><strong>Why You’ll Love Working With Us</strong></p>\n<p>Join a supportive, promote-within culture where your growth is valued. Enjoy competitive pay and employee discounts. You'll work alongside passionate teams and thrive in a company committed to professional growth and employee well-being.</p>\n<p><strong>What We Offer</strong></p>\n<ul>\n <li>14-16 month contract full-time position, Monday through Friday schedule —weekends are for friends and family.</li>\n <li>Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.</li>\n <li>Competitive compensation.</li>\n <li>Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.</li>\n <li>Ongoing training and development, with opportunities for internal advancement.</li>\n</ul>\n<p>As part of the marketing team supporting three brands, you’ll balance a varied workload with evolving priorities. You will partner with our businesses to understand key goals and contribute to campaign plans to articulate value propositions and support those goals. Your recommendations include targeting strategies and measurement, are rooted in best practices, and are data-driven.&nbsp;</p>\n<p><strong>Responsibilities:</strong></p>\n<ul>\n <li>Partner with sales, marketing, and product leaders to align digital initiatives with marketing strategies and company goals.&nbsp;</li>\n <li>Coordinate across marketing, sales, and other delivery teams to ensure smooth, on-time execution and efficient output of high quality deliverables.</li>\n <li>Plan and execute email campaigns (newsletter and automation), nurture leads and engage customers by target segments.</li>\n <li>Independently, and as part of larger campaigns, develop and share on-brand, timely and engaging content (including some design in Canva) on web and social.</li>\n <li>Monitor brand presence and actively engage with followers on social to build and maintain brand reputation. Oversee digital customer service, including escalation monitoring.&nbsp;</li>\n <li>Update and optimize website content and structure to improve search rankings.</li>\n <li>Manage and optimize paid advertising campaigns (occasional) on platforms like Google Ads and social media.</li>\n <li>Monitor KPIs and industry advancements to evaluate tactics. Share regular updates and reports with stakeholders, and offer recommendations to enhance reach, clarity, and impact.</li>\n</ul>\n<p><strong>Marketing Context:</strong></p>\n<ul>\n <li>Target Audience: Industrial manufacturing, electrical buyers (residential, commercial,&nbsp;</li>\n <li>industrial, govt/institutional, utility)</li>\n <li>Platforms: Salesforce, Dynamics 365, Marketo, Klaviyo, Adobe Analytics, GA, Adobe AEM, WIX, Shopify, Monday.com, Microsoft Office</li>\n <li>Collaborators: Directors, sales leaders, product leaders, marketing team, suppliers and external partners</li>\n</ul>\n<p><strong>Qualifications:</strong></p>\n<ul>\n <li>Bachelors Degree - Marketing, Communications, Business, or related field preferred</li>\n <li>Minimum 3–5&nbsp;years of hands-on digital marketing experience.</li>\n <li>Proficiency with email / automation platforms, CMS tools, CRM and analytics.</li>\n <li>Solid writing, editing, and content development capabilities.</li>\n <li>Data driven approach with analytical thinking to derive actionable insights.</li>\n <li>Takes ownership in the company’s success and accepts responsibility for oneself and</li>\n <li>contribution as a team member</li>\n <li>Strong collaboration and project coordination skills.</li>\n <li>An adaptable mindset to adjust priorities and timelines based on evolving information.</li>\n <li>Demonstrates initiative by developing new approaches to enhance projects or company performance.</li>\n <li>Organized and detail-oriented, ensuring quality, authenticity, and consistent campaign presentation.</li>\n <li>Effectively communicates issues and practices active listening.</li>\n <li>Ability to travel 0% - 25%</li>\n</ul>\n<p>#LI-NS1</p>",
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    "CorporateDescriptionStr": "This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. \n<div>\n <br>\n</div> For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, EECOL also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan. \n<div>\n <br>\n  In addition, EECOL offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available&nbsp;<a href=\"https://www.eecol.com/ca/en/careers\" target=\"_blank\" rel=\"nofollow\">here</a>.\n</div>",
    "ExternalPostedStartDate": "2026-05-22T18:19:16+00:00",
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    "OrganizationDescriptionStr": "Empowering People – Energizing Communities. Since 1919, EECOL Electric has provided material and technical support for the construction, industrial, and residential markets from over 60 locations in Canada. EECOL Electric is driven to provide exceptional service, proprietary solutions, and a complete product portfolio to a diverse range of customers' electrical requirements in automation, utility, lighting, data communication, wire and cable, power distribution, and renewable energy. EECOL's company culture is built on respect, integrity, honesty, and a shared passion for delivering a positive, memorable experience for our customers, partners, and communities. \n<div>\n <br>\n</div> Join a Team Where Your First Job is Just the Beginning. We believe in the power of our people’s success – and that every team member should have the opportunity to grow without limits. EECOL's hire and grow within strategy empowers a change in how companies rely on their team members to move throughout all levels of the company. \n<div>\n <br>\n</div> By joining our team, your contribution will help businesses and communities bring the right solutions to their electrical needs. If you are looking for an inclusive workplace that offers continuous development opportunities and brings state-of-the-art solutions to our electrical community, then you are in the right place. \n<div>\n <br>\n</div> Find incredible opportunities to grow your career at Canada's premier electrical products distributor, while helping bring communities together. \n<div>\n <br>\n</div><i> EECOL is an affiliated company of Wesco International. Future correspondence, documentation and systems may reference the Wesco name. </i>\n<div>\n <i><br></i>\n</div>\n<div>\n <i>This posting is for a current, active vacancy intended for immediate hire.</i>\n</div>",
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