Head of Performance Marketing, Agentic / AI-First

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute — you'll make things happen, fast. About the Role We're looking for a Head of Performance Marketing, Agentic / AI-First who operates like a builder, thinks like a scientist, and executes like a founder. Someone who writes their own landing pages, ships their own tests, and treats AI agents as the most important hire they'll ever make. This isn't a role for a paid media executive who manages managers. It's for an analytically rigorous, deeply curious operator who wants to rebuild how paid media runs at a modern B2B company — with Claude Code in one hand, a performance dashboard in the other, and a bias toward shipping. You'll take our strong B2B foundation and transform it into an AI-native growth engine: higher testing velocity, tighter feedback loops, better creative, and an operating model where a small team with great tools outperforms a large team with good ones. What You'll Own 1. An AI-Native Paid Media Operation Own all paid channels — Search, Paid Social, Display/Programmatic, review sites, retargeting, and emerging platforms — and rebuild how they run from the inside. Use Claude Code, agents, and lightweight engineering to automate the work that today eats channel manager time: RSA generation with character-limit validation, SKAG structures, conversion upload pipelines, bid adjustments, audience syncs, creative QA, reporting. Stand up self-serve landing page infrastructure so campaigns don't wait on design or dev cycles. You should be comfortable shipping an LP yourself when the situation calls for it. Pioneer agentic workflows across targeting, messaging, platform ops, and optimization — not as a side project, but as the default way work gets done. Manage multi-million-dollar budgets with discipline while maintaining the velocity of a team several times your size. 2. A Real Experimentation Engine Build the system that turns spend into learning. Design and run a high-throughput testing operation across creative, LPs, audiences, offers, and channels. Define clear hypothesis → test → read → scale-or-kill loops with honest statistical rigor. No vanity wins, no p-hacking, no narrative over data. Be the person on the team most willing to be wrong and fastest to update. Truth-seeking is the job. Use AI to 10x the rate at which variants get produced, shipped, read, and retired. 3. The Operating Model Build the systems that let the team move fast without breaking things. Campaign templates, QA, taxonomy, routing — reimagined as code, agents, and lightweight tooling rather than wikis and checklists. Enablement for channel managers so they operate at the same velocity and quality bar you set for yourself. A shared standard for what "good" looks like across segments and regions. What You Bring 8–12+ years in Paid Media, Performance Marketing, Growth, or Acquisition — with a track record of building systems, not just running them. Hands-on fluency with AI tooling: Claude, Claude Code, ChatGPT, agents, and whatever ships next quarter. You've replaced meaningful parts of your own workflow with AI and can show your work. Comfort with light coding and technical systems: Python or JS, APIs, Google Sheets as a serious tool, scrappy scripts, JSON, landing page stacks. You don't need to be an engineer, but you can't be afraid of a terminal. Deep channel mastery paired with genuine creative sensibility. You can critique an ad, diagnose a funnel, and rewrite a headline. Analytical rigor. You can tell the difference between a real lift and a coincidence, and you care about the difference. B2B experience required; B2C growth experience strongly preferred — we want the instincts that come from operating in high-velocity consumer environments. Intellectually honest, curious, and low on ego. You want to find out what's true more than you want to be right. Why This Role Matters Paid media at most B2B companies is run the way it was run in 2018, with AI sprinkled on top. We're rebuilding it for how work actually gets done now. This role sets the bar — for channel excellence, creative velocity, testing rigor, and what a modern growth team looks like when it's designed around AI from the ground up. You will directly shape how fast we learn, how efficiently we scale, and how much business we build per dollar spent. #LI-AP3 #LI-Hybrid Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here . Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply. $166,040 — $260,920 USD About us: ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information. ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here . ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.

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