Business Development Specialist

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    "datePosted": "2026-04-29",
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    "description": "<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">ABOUT 321 AIM</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">321 AIM is a proprietary performance marketing platform built for businesses that need leads — not impressions. Powered by a pay-per-qualified-lead model, AIM connects clients in high-value verticals including home services, legal services, healthcare, insurance, and financial services with the ready-to-convert prospects that move the needle on revenue.</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">AIM operates as a distinct business unit within the 321 ecosystem, combining digital performance marketing expertise with built-in lead qualification infrastructure and transparent, outcome-based pricing. We don't sell campaigns — we sell results. And we're growing fast. Unlike traditional lead generation companies, AIM supports clients beyond lead delivery — helping ensure leads are contacted, qualified, and converted into real opportunities. This gives our clients a measurable advantage in speed-to-lead and conversion performance. </span></p>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">ABOUT THE ROLE</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">We're looking for a Business Development Specialist who understands how to sell performance. As AIM's dedicated sales and business development professional, you'll be responsible for identifying and closing new client partnerships across AIM's target verticals — companies that are serious about lead volume, lead quality, and measurable ROI from their marketing spend.</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">This isn't a traditional agency sales role. You'll be selling a performance-based model where clients pay for qualified leads, not ad spend — which means you need to understand how to speak credibly to sophisticated buyers about cost-per-lead economics, lead qualification criteria, conversion rates, and ROI. You'll build and manage your own pipeline, lead discovery through close, and serve as the face of AIM in the market.</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">This role requires more than selling leads — you must understand how leads turn into revenue. You will need to think beyond cost-per-lead and engage prospects in deeper conversations about conversion rates, speed-to-contact, appointment setting, and overall return on marketing investment. </span></p>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">WHAT YOU'LL DO</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Sales &amp; New Client Acquisition</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Develop and execute a business development strategy focused on driving new client partnerships for 321 AIM in target verticals: home services, legal services, healthcare, insurance, and financial services</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Identify and pursue high-value prospects — including regional and national operators, franchise groups, law firms, and healthcare practices — that have strong lead volume needs and are a fit for a performance-based pricing model</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Lead end-to-end sales cycles from prospecting and discovery through proposal, negotiation, and contract close</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Conduct discovery conversations that uncover client lead volume goals, cost-per-lead targets, current marketing performance, and qualification criteria — and translate those into a compelling AIM partnership proposal</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Clearly articulate AIM's value proposition, pricing model, lead qualification standards, and performance expectations to prospects, including C-suite and senior marketing decision-makers</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Develop customized proposals that outline projected lead volume, qualified-lead definitions, pricing structure, and expected ROI</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Maintain a disciplined sales pipeline and CRM to track prospect status, activity, and revenue projections</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Educate prospects on the full lead lifecycle — from lead generation to contact, qualification, and appointment conversion — and position AIM as a partner across that entire funnel </span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Identify opportunities to scale lead volume, expand into additional service areas, or deepen AIM’s role in the client’s acquisition funnel </span></li>\n</ul>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Market Development &amp; Brand Presence</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Build AIM's market presence within target verticals through strategic outreach, industry networking, conference participation, and partnership development</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Identify and cultivate referral relationships with complementary vendors, franchise consultants, industry associations, and channel partners who serve AIM's target client base</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Monitor competitor offerings, pricing models, and market positioning to ensure AIM's value proposition stays sharp and differentiated</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Collaborate with AIM leadership to develop sales collateral, case studies, and pitch materials that demonstrate AIM's performance track record and vertical expertise</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Represent AIM at industry events, trade shows, and vertical-specific conferences relevant to home services, legal, healthcare, insurance, and financial services</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Diagnose breakdowns in the prospect’s current funnel (e.g., slow response times, poor follow-up, low booking rates) and position AIM as a solution not just for lead volume, but for conversion performance </span></li>\n</ul>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Client Onboarding &amp; Handoff</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Serve as the primary point of contact through the pre-onboarding phase, ensuring new clients have a clear understanding of the AIM model, reporting expectations, and lead qualification process</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Collaborate with AIM's operations and campaign management teams to ensure smooth client onboarding and alignment on qualified-lead definitions, delivery timelines, and performance benchmarks</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Maintain strong communication during early campaign launch to support client confidence and address questions before transitioning to the ongoing account relationship</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Identify expansion and upsell opportunities within the existing AIM client base as lead programs scale</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Ensure alignment between what was sold and how leads will be handled — including intake process, response expectations, and appointment-setting workflows </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">WHAT YOU HAVE</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">3+ years of experience in business development, sales, or client acquisition — with direct experience selling performance marketing, lead generation, or pay-per-lead programs strongly preferred</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Deep understanding of performance-based pricing models: cost-per-lead, cost-per-acquisition, lead qualification standards, and the economics of lead generation programs</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Proven track record of meeting and exceeding revenue and new client acquisition targets</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Experience selling into at least one of AIM's core verticals — home services, legal services, healthcare, insurance, or financial services — is a significant plus</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Strong command of lead generation strategy, digital media fundamentals, and the ability to speak credibly to clients about campaign mechanics, attribution, and ROI</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Exceptional discovery and consultative selling skills — you ask the right questions, listen well, and build proposals that directly address client business goals</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Excellent negotiation skills with the ability to navigate complex contracts, performance guarantees, and qualified-lead definition discussions</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Proficiency in CRM platforms, pipeline management, and sales automation tools</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Strong written and verbal communication skills, including the ability to develop and deliver compelling sales presentations to senior executives</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Self-directed, entrepreneurial, and comfortable operating in a fast-growing, performance-driven environment</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Experience selling complex or consultative solutions </span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Ability to understand and communicate full-funnel performance metrics, including lead-to-contact rate, appointment set rate, and revenue impact </span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Experience running structured discovery that uncovers both marketing and operational gaps </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">WHAT SUCCESS LOOKS LIKE</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">New client revenue closed (monthly/quarterly) </span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Pipeline creation and conversion rates</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Average deal size and contract value</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Client retention and early performance success</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Expansion revenue from existing accounts</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">REPORTING STRUCTURE</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">The Business Development Specialist reports directly to 321 AIM leadership and works in close coordination with AIM's operations and campaign management teams. This role operates as a standalone business development function with direct visibility to senior leadership and significant influence over AIM's growth trajectory.</span></p>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">COMPENSATION</span></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Structure: </span><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Competitive base salary + uncapped commission + performance-based bonuses</span></p>\n<p><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Compensation is structured to reward performance. Commission is uncapped and tied directly to new client revenue closed. Performance bonuses apply to volume milestones and client retention benchmarks. Top performers in this role have significant earning upside tied directly to AIM's growth. Top performers in this role have the potential to earn [optional: realistic OTE range] by consistently closing and expanding high-value client partnerships. </span></p>\n<p><br></p>\n<p><span style=\"color: #e05c2a; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">321 AIM BENEFITS</span></p>\n<ul>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">100% remote work environment</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Flexible scheduling with core collaboration hours</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Paid time off + company-observed holidays</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Health, dental, and vision benefits</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Professional development budget and industry conference attendance</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Direct access to AIM leadership and a fast-moving, performance-obsessed team</span></li>\n<li><span style=\"color: #1a1a1a; font-family: Arial,sans-serif; font-size: 10pt\">Uncapped earning potential tied to a genuinely differentiated product in a high-demand market</span></li>\n</ul>",
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